Countdown to the Great American Dine Out Top

Countdown to the Great American Dine Out: Top Ten Tips and More to Get You Ready for the Big Week! a webinar presentation Tues. , Aug. 19, 2008 – 9: 00 a. m. & 12: 00 p. m. Wed. , Aug. 27, 2008 – 9: 00 a. m. & 1: 00 p. m. www. greatamericandineout. org 1

Today’s discussion • • • 2 What is the Great American Dine Out? How it works About Share Our Strength Why participate? – Benefits Participating restaurants Sponsors Campaign update Communications goals National marketing/public relations and consumer outreach Top ten tips to get your ready for your Great American Dine Out What industry leaders are saying Next Steps

What is the Great American Dine Out? • A national campaign that will rally the nation’s restaurant industry to end childhood hunger in America. • A campaign designed by and for the entire restaurant industry – independents, multi-unit chains, fast casual, QSRs, etc. • A dedicated week – this year – September 21 -28, 2008 that will send millions of consumers to participating restaurants nationwide • An new historic initiative that gives the restaurant industry: – an ideal cause to unite the restaurant industry – a platform to launch healthy menu items, etc. – a comprehensive campaign that compliments and serves as extension of existing charitable activities – extensive media coverage and powerful goodwill CAMPAIGN GOAL: Rally the restaurant industry and encourage millions of consumers to dine out September 21 – 28 at Participating restaurants and end childhood hunger in America. 3

How does it work? Restaurant participation is easy: – Sign up visit www. greatamericandineout. org – You can participate in many ways: • Donate 1%-5% of sales during the week • Donate a percentage of sales of a featured menu item • Promote a new menu item • Collect donations from your guests and/or employees • Select a high ticket item to promote • Present early menu offerings to drive traffic Participating restaurants will: – Receive ongoing support for their efforts – Benefit from significant awareness-building activities from Share Our Strength’s media and corporate partners – Receive an e-newsletter with campaign updates, tips for success and more. – Be supported through a robust website that includes downloadable marketing and promotional tools as well as tips and best practices for what restaurants can do to promote the campaign. 4

About Share Our Strength • Share Our Strength® is a national organization that works to ensure that no kid in America grows up hungry. • Founded in 1984 by Bill and Debbie Shore with the belief that everyone has a strength to share in the global fight against hunger and poverty, and that in these shared strengths lie sustainable solutions. • Successes: – – – Rewarded more than $200 million to grant recipients across the country for hunger, education, and nutrition. Published our national strategy and supporting plan to end childhood hunger in America. Established childhood-hunger partnerships in Washington, Florida and the District of Columbia, complete with start-up funding. Laid the groundwork for at least four more such partnerships by 2009. Established the Partnership to End Childhood Hunger and Obesity with the Centers for Disease Control. Helped 17, 000 low-income families learn how to eat better for less through Share Our Strength Operation Frontline courses. And more! • On target to fulfill mission to end childhood hunger in America! 5

Why participate? Did You Know? • • 12 million children are at risk of hunger everyday. Hunger predisposes our children to behavioral difficulties. The average monthly food stamp benefit is $93 person — barely $1 per meal. Households with children have a food insecurity rate almost double that of households without children, increasing their risk of hunger tremendously. • More than one-third of individuals served by food banks are children under the age of 18. Funds Raised by the Great American Dine Out: • Will increase children's access to federal food and nutrition programs, particularly school breakfast and summer meals programs. • Offer high-quality nutrition education to low-income families through Share Our Strength's Operation Frontline® or similar programs. • Improve access to fruits and vegetables. • Work to end childhood hunger in America. 6

Benefits of participation • Be a part of a landmark, historic movement by the restaurant industry to end childhood hunger in America. • Increased visibility in the marketplace due to national media campaign. • Benefit from momentum created by industry partner outreach efforts to drive traffic the week of September 21 st. • Receive recognition on the Share Our Strength Web site as a participant in The Great American Dine Out. • Turnkey operational took kit and promotional materials provided to leverage visibility of participation. • Opportunity to communicate to your customers, employees and your community that you are actively working to end childhood hunger in America. • Demonstrated consumer retention and employee engagement validated through industry surveys. • End childhood hunger in America. 7

FREE!!… when you register • Upon registration, you will receive… – Access to an online resource center with turnkey marketing and public relations materials – Welcome phone call from Share Our Strength – Email communication with campaign updates and information – Increased goodwill for joining thousands of fellow restaurateurs who want to end childhood hunger in America – Great opportunities to leverage the campaign locally • Promote your restaurant • Drive traffic • Secure positive media coverage • Your restaurant will be listed on www. greatamericandineout. org 8 (sample banner ad)

Participating restaurants • More than 3, 400 restaurants are registered to participate in the Great America Dine Out. Join the ranks of restaurants such as: 9 For a complete list, please visit www. greatamericandineout. org.

Thanks to our founding sponsors! Founding Presenting Sponsor 10

Campaign update • More than 3, 400 restaurants on board • Comprehensive nationwide public relations and marketing effort underway – PSAs on The Food Network – Print ads in USA Today – Ads/editorial coverage in leading consumers print and online publications – Family Circle, Cooking with Paula Dean, etc. – Banner ads on many sites including American Express • Direct consumer outreach – Viral marketing (emails/social networking sites/word of mouth) – Organizational outreach – Best Places to Work, other organizations 11

Campaign communications goals • To gain mass awareness amongst the industry and to their consumers who patronize them. • Communications through Share Our Strength’s Great American Dine Out partners and sponsors will reach a broad audience, expanding awareness of the Great American Dine Out and encouraging consumers to Dine Out at participating restaurants. 12

What Share Our Strength is doing – Integrated Marketing Communications • Fleishman-Hillard of Atlanta is leading the national PR campaign to increase awareness of the Great American Dine Out and encourage consumers to “dine out” at participating restaurants September 21 – 28, 2008. • The Food Network will run PSA’s featuring Dine Out’s national spokesperson Guy Fieri of Diners Drive Ins and Dives. • Interactive website featuring all participating restaurants, consumer search by zipcode features and more. • Online resource center for participating restaurants featuring thousands of dollars in free marketing and public relations materials. • Industry awareness through event participation, such as: – Share Our Strength events – National Restaurant Association Show – MUFSO People Report Conference – And many more 13

Great American Dine Out web site – www. greatamericandineout. org • Registration is fast and easy online at www. greatamericandineout. org • Find restaurants in any zip code in just minutes! (available 8/25) 14 • Google map accompanies list of restaurants.

Top ten tips to get you ready for your Great American Dine Out! 1. Consider additional ways to leverage the Great American Dine Out to market your menu: § Designate a menu item § Pitch and sell combination items to increase check size 2. Incorporate the Great American Dine Out information in all your advertising, marketing and public relations efforts to get staff and guests excited. § Line-up meeting § Watch The Food Network 3. Visit the Online Resource Center – download marketing and PR materials and put them to use (i. e. , news release). 4. Create bill stuffers/postcards or flyers § Distribute to guests 5. Send email inviting folks to dine out often at your restaurant during the Great American Dine Out. Send emails to: § Customers § Friends § Family § Colleagues 15 * Approval by Share Our Strength required when using logo in advertising and promotional materials.

Top ten tips to get you ready for your Great American Dine Out! 6. Place the banner ad and web site verbiage on your restaurant’s web site – with a link to www. greatamericandineout. org. 7. Print flyers and other literature to promote the event. Distribute the flyers to EVERYONE: • To-go • Catering orders • Local businesses • Staff (to distribute to their friends and family) 8. Invite your vendors to your Great American Dine Out • Include a flyer in your checks • Send an email asking for their support. 9. Reach out to those you help all year round: • Teams/organizations/local businesses • Invite them to dine out/hold meetings/wear t-shirts 10. Create customized t-shirts using the Great American Dine Out logo and your restaurant’s logo. Give them to your staff to wear. Sell them to customers. 16

What industry leaders say about the Great American Dine Out: “We have a large though attainable task ahead to build momentum and rally the restaurant industry together to end childhood hunger. ” — Wally Doolin, Chairman, The Great American Dine Out "The Great American Dine Out provides a great opportunity for restaurant operators, staff and patrons nationwide to work together to help ensure that no child goes hungry. “ — Dawn Sweeney, President and CEO, National Restaurant Association “Popeyes is proud to be a participant in this consolidated, industry-wide effort to end childhood hunger. Our involvement and the participation of other industry organizations is critical if we hope to someday ensure that no child ever worries about having the food they need. " — Cheryl Bachelder, President and CEO, Popeyes “We believe whole-heartedly in Share Our Strength’s mission to end childhood hunger in America and build the first hunger-free generation. The organization and its ongoing efforts align perfectly with Corner Bakery’s commitment to ‘Feed the Day’ within the neighborhoods and communities we serve. We hope our support and contribution can help make a lasting impact. ” — Jim Vinz, President and COO, Corner Bakery Café “Beefs is very excited about our first year participating in the Great American Dine Out. This event embodies Beef’s spirit of actively getting involved in their local communities across the country. In these difficult times it is more important than ever to reach out to those who need help” — Nick Vojinovic, President, Beef O’Brady’s 17

Next steps • Register today at www. greatamericandineout. org • If you’ve already registered – Thank you!! – Please start implementing the top ten tips today. • Start telling everyone about the Great American Dine Out by sending out a link to our website at www. greatamericandineout. org: – Family – Friends – Employees – Customers – Colleagues 18

Share your strength and end childhood hunger in America. www. greatamericandineout. org 19 Contact: Sheila Bennett (M) 678 -333 -7384 / sbennett@strength. org Jessie Sherrer (P) 202 -478 -6505 / jsherrer@strength. org