Cost value main consideration for grocery shoppers in
- Slides: 6
Cost & value main consideration for grocery shoppers in East of England, as well as distance & location… Which of these are important to you in deciding where to buy food & groceries? (%) Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 162.
The role of communications channels Learn about new products Containing vouchers/coupons Promoting special offers/promotions Compare products and services Show price range Deciding where to shop
Path to purchase Evaluate Compare Action
Food & Groceries Evaluate Local media Commercial TV Magazines National newspaper/website Commercial Radio Cinema 30 % 20 10 0 Learnabout Learn new products Compare products Show and services price range Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question. Sample Size: 152. Outdoor
Food & Groceries Compare Local media Commercial TV Magazines National newspaper/website Commercial Radio Cinema 40 % 30 20 10 0 Compare products and services Deciding where to shop to Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question. Sample Size: 152. Outdoor
Food & Groceries Action Local media Commercial TV Magazines National newspaper/website Commercial Radio Cinema % 40 30 20 10 0 Containing Promoting special offers/promotions vouchers/coupons Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question. Sample Size: 152. Outdoor
