Corporate Strategy Corporate Level Business Level Functional Level
Corporate Strategy
Corporate Level Business Level Functional Level
• How? • Internal • External • Alliances
Nestle’s Corporate Strategy • 2001 Acquired Purina pet food • 2002/5 Acquired Dreyer’s Ice Cream • 2006 Acquired Novartis nutrition business & Jenny Craig diet products • 2007 Acquired Gerber baby foods
how
• How? • Internal • External • Alliances • What? • Vertical integration • Horizontal integration • Diversification: related/unrelated
Vertical Integration
Pepsi. Co Related Diversification Global Divisions, 2016 Pepsi. Co CEO: Indra Nooyi Exec. VPs: Franchise, Legal, HR, CFO, Operations, R&D, Communications North America Beverages Frito-Lay North America Quaker Foods North America Latin America Europe Sub. Saharan Africa Pepsi, Gatorade, Mountain Dew, Naked Juice, Lipton & Starbucks partnerships, Tropicana Lays, Doritos, Stacy’s, Rold Gold, Tostitos Chewy Granola Bars, Medleys & Life cereals, Popped Crisps Sabritas, Gamesa Wimm-Bill-Dann (Russia); Marbo Asia, Middle East & North Africa
3 M (2018) Conglomerate/Unrelated Diversification 3 M CEO: Inge Thulin Sr VPs: Business Development & Marketing-Sales; Legal Affairs & General Counsel; HR; Financial; Supply Chain; R&D & Technology; Corporate Communications & Enterprise Services; Business Transformation & IT Executive VPs: COO & Business Groups listed below: Industrial Health Care Consumer Electronics & Energy Safety & Graphics Tapes, abrasives, adhesives, specialty materials and filtration systems Medical and oral care products, drug delivery, health information systems. Post-it, Scotch-Brite, Filtrete, O-Cel-O, Nexcare Electronic devices, telecommunication networks, renewable energy Personal protective equipment, safety & security products, track & trace solutions International Operations
United Technologies Conglomerate Structure (2018) United Technologies CEO: Gregory Hayes VPs: HR, Digital & Information, Operations & Strategy, Technology, General Counsel, Financial, Government Relations, Science & Technology, Communications Otis Elevator Pratt & Whitney Aerospace Systems Climate, Controls & Security
GE Unrelated Diversification Nov 2014 Organization Chart GE CEO: Jeffrey Immelt Corporate Staff: PR; Legal; HR; Finance; Global Research Global Growth & Operations Capital Appliances & Lighting Healthcare Aviation Transportation Power & Water Oil & Gas Energy Mgmt
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