Corporate Stakeholders Corporate Stakeholders Companies use their competitive

Corporate Stakeholders

Corporate Stakeholders ØCompanies use their competitive advantage to earn profits BUT they have to think about their stakeholders too ØStakeholders: Any group who has reason to be interested in a business.

Corporate Stakeholders ØEven the smallest business decisions can effect: § Employees § Shareholders/Owners § Suppliers § Distributors § Customers § Members of the Community (local or global)

Corporate Stakeholders Eg. ABC Inc. is considering shutting down its automotive plant in Bigsburg and moving to Smallsville because of cheaper labour, lower land taxes, and weaker environmental regulations. List all of the Corporate Stakeholders:

Corporate Stakeholders • Eg. Galt Collegiate is considering expanding the • • side Soccer field to regulation size. This will allow more tournaments to be held at Galt and more city leagues to use GCI fields. Stakeholders? Good/Idea Bad idea?

Activity A not so recent article in the Kitchener Record has exposed one Mc. Donalds dirty secrets. For years Mc. Donalds has be packaging all of its items in Styrofoam (made from oil), instead of the more expensive, but eco-friendly cardboard. While cardboard can be recycled, Styrofoam cannot, it will simply sit in the landfill, never decomposing, even after thousands of years. Mc. Donalds defended its Styrofoam decision by claiming that the burgers will retain their heat better, when kept in a Styrofoam container and nobody wants to eat a cold burger.

Activity • Stakeholders: Customers, Suppliers of Styrofoam, Shareholders, Suppliers of Cardboard packaging, Competitors, Society. • Each Stakeholder group will prepare and present a 1 -2 minute speech explaining what decision Mc. Donalds should make concerning its packaging. The speech must reflect the needs/wants of the stakeholder group.