Corporate Identity Andres Wanner SIAT 2009 04 IAT

Corporate Identity Andres Wanner, SIAT 2009 04 IAT 102 Graphic Design

Corporate Identity The Menu - Lecture: Corporate Design, Otl Aicher - Colour lecture - Arnhem: Pictures, Symbols and Signs Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009 Corporate Identity - Corporate Identity is the “Identity” of a Company, institution or organisation - Personality / character of an organisation - Organisation acts consistently - is perceived acting consistently

Corporate Identity consists of - Corporate Behavior (CB) - Corporate Communication (CC) - Corporate Design (CD) Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009 Corporate Behavior - Behavior of the company - producing technologies - treatment of employees, customers, business partners - cultural, political, social behavior, sustainability etc.

Corporate Identity Andres Wanner, SIAT 2009 Corporate Communication - Marketing-communication (branding) - internal informations, collaboration between departments - product informations, telephone service, etc.

Corporate Identity Corporate Design Andres Wanner, SIAT 2009

Corporate Identity History of corporate design Peter Behrens, 1907 -1914, AEG, „face of a company“ Otl Aicher, Hf. G Ulm, 1960 s, Corporate Identity, Lufthansa, Braun Andres Wanner, SIAT 2009

Corporate Identity Otl Aicher – Lufthansa 1962 -64 Values: - social (for everybody) - technological - national (German qualities) - commercial (not state-run) - market-oriented (service, quality) Andres Wanner, SIAT 2009

Corporate Identity Basic elements of a corporate design - Logo and Logotype - Corporate Typography - Corporate Picture - Corporate Colour - Corporate Architecture - Materials - Design principles / CD-manual Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009 Task of a corporate design not only design of a company logo consistent design of all visual components to form a distinctive appearance

Corporate Identity Printed matters Andres Wanner, SIAT 2009

Corporate Identity Airplaines Andres Wanner, SIAT 2009

Corporate Identity Applications Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009 Otl Aicher: „The outside is a reflection of the inside“ Designer as a philosopher of the enterprise, who makes their philosophy visible.

Corporate Identity Andres Wanner, SIAT 2009 Benefits of Corporate Design - visualization of values - distinguishing from the environment - continuity in the appearance towards inside and outside - increase recoginition - motivation of employees, identification

Corporate Identity brand architecture monolithic supported individual Andres Wanner, SIAT 2009

Corporate Identity Examples Andres Wanner, SIAT 2009

Corporate Identity SIAT brand Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009 Clothing concept Migros, Ida Gut, 2005

Corporate Identity Andres Wanner, SIAT 2009 Corporate Architecture: Masterplan Novartis Campus, Lampugnani, 2002

Corporate Identity Colour Andres Wanner, SIAT 2009

Corporate Identity Andres Wanner, SIAT 2009 Arnhem: “Pictures, Symbols and Signs”

Corporate Identity Andres Wanner, SIAT 2009 Next week: Quiz - Read Sturken “Practices of Looking” - Read Arnhem “Pictures, Symbols, Signs” - Revise your answers from the reading guides

Corporate Identity Andres Wanner, SIAT 2009

Corporate Identity FIN Andres Wanner, SIAT 2009