Corporate Entrepreneurship Business Model Innovation Corporate Entrepreneurship the

Corporate Entrepreneurship & Business Model Innovation

Corporate Entrepreneurship the process by which teams within an established company conceive, foster, launch and manage a new business that is distinct from the parent company but leverages the parent’s assets, market position, capabilities or other resources.

It differs from corporate venture capital, which predominantly pursues financial investments in external companies. Although it (CE) often involves external partners and capabilities (including acquisitions), it engages significant resources of the established company, and internal teams typically manage projects

It’s also different from spinouts, which are generally constructed as stand-alone enterprises that do not require continuous leveraging of current business activities to realize their potential.

Corporate entrepreneurship is more than just new product development, and it can include innovations in services, channels, brands and so on

• The Opportunits • The Enabler Four Models Of CE • The Advocate • The Producer

4 Models of CE

v. Top Management Support v. Work Discretion/Autonomy v. Rewards and Reinforcements 5 Characteristics of Entrepreneurial Firms v. Time availability v. Organizational Boundaries (Kurato et. al (2014)

Business Model Innovation

Business Model Innovation BMI demands neither new technologies nor the creation of brandnew markets: It’s about delivering existing products that are produced by existing technologies to existing markets

BMI Definition Business model innovation is the development of new, unique concepts supporting an organization's financial viability, including its mission, and the processes for bringing those concepts to fruition.

3 Ways to Innovate Business Model