Corporate Branding Product Branding New Names for OMI

Corporate Branding

Product Branding New Names for OMI Products Re. MA Repositioning 2

…Recognizable Visual Branding… part of the Corporate Brand

Produced 2003 Annual Report - with New Look and New Message 4

The New Handout Folder Outside 5 Inside

New Stationery and Business Cards 6

New Web Site Design and Content – Create and Maintain

New Visual Concept 8

Trade Shows 9

Careers Opportunities 10

Customer Logos 11

Download Section (SCM only) 12

Link to Help-Desk Sites 13

OLD OMI Web Site – Integrated and Replaced 14

Creative Graphics Design and Production

Create Internal Logos 16

Posters for Trade Shows (Retail Solutions) 17

Store. Point (Moti) GUI Flyer for NACS 18

Israeli Flyer for QSR and Table Service 19

Food Service Promotion Folder for Israeli Trade Show 20

Promotions for Israeli Independents The regular version… And the religious version 21

HOST. IL – Product Brochure for Israel 22

Store. Line Newsletter 23

Newspaper and Magazine Ads Ad for Retail Solutions Newspaper Ad for Hiring 24

Internal Communications

2004 Achievements – Internal Communications n Encourage and Enforce RIC Usage n RIC Face Lift – section order, colors, picture of the week n Employee Directory n Education of employees to contribute and use RIC n Campaigns with teaser n Ongoing storage of industry news into RIC n Forced RIC as home page for all employees n Retalix Press n Prompt distribution of press releases n Bi-weekly updates of Internal News – wins and branch events n Periodical industry news update n Company Gatherings – Internal n Caesarea/Eilat kickoffs n Israel/US kickoffs n Internal Campaigns n Various holiday/nomination messages 26

Campaigns and Teasers – for RIC 27

Retalix Press – Competitor, Customer & Internal News 28

Success Stories – in Newsletter Form 29

Internal Campaign - New Time Sheet 30