CORPORATE BRANDING Email Signatures Overview Acceptable MS Outlook

CORPORATE BRANDING Email Signatures Overview - Acceptable MS Outlook Email Signatures Email is one of our most significant brand identifiers. In presenting a unified brand, it is important to make our emails consistent and in compliance with our brand guidelines. For desktop Outlook signatures, please follow one of three options: 1. Preferred Full Signature - Full text, clickable company logo with optional social media icons 2. Text-only Signature - Full text, with company URL Mandatory Requirements • • Font: Trebuchet Size: 10 -12 points Main Copy Color: Dark Gray (RGB 117/117 or #757575 Hex) Align: Left Mandatory Elements • • • Name (w/optional credentials) set in Bold Blue (RGB 7/104/169 or #0768 A 9 Hex) Title Business Organization Company Physical Location/Address (remote employees may omit if approved by their supervisor) Phone Numbers Email Address Company Web Address Approved Legal Disclaimer (in Trebuchet black) 3. Signature with Promotional Banner - Full text, company URL and Marketing-approved promotional banner • • Also included in this document is guidance for: Optional Elements – Credentials • • Reply email signatures Adding additional information/links Mobile devices Web Outlook client • • • Business Credentials (CPA, MBA, Ph. D. , etc. ) Company Logo JPG file (110 x 180 pixels) One Approved Promotional banner (in place of company logo but accompanied by company URL: www. CCHGroup. com) Social Media Links (linked to company addresses – NOT to personal sites) Approved Support Links (phone number and web URL) Any other additional information must be approved on a case-by-case basis. To ensure you are using the latest guidance, you can find the most recent version of this document at www. CCHGroup. com/Email. Signatures June 4, 2013 Email Signature Guidelines Page 1

CORPORATE BRANDING Email Signatures Option One — Graphical Logo (optional social icons included) Option One — Preferred Full Signature Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America This option should apply for most desktop users. Note, here this example contains the optional social media icons linking to our company’s main sites. Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com Confidentiality Notice: This email and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this email. If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this email is strictly prohibited. If you have received this email in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this email (digital or paper) in your possession. Option One, Two & Three — Reply Signature Option One, Two & Three — Reply For the Outlook reply signature, you may reduce your information to: name, title, business unit and contact numbers. Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America 310. 800. 9253 tel 310. 985. 1706 mobile June 4, 2013 Email Signature Guidelines Page 2

CORPORATE BRANDING Email Signatures Option One A — 100 Year Signature For 2013 and early 2014 only, this option should apply for most desktop users. Option One — Graphical Logo (optional social icons included) Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com Confidentiality Notice: This email and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this email. If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this email is strictly prohibited. If you have received this email in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this email (digital or paper) in your possession. June 4, 2013 Email Signature Guidelines Page 3

CORPORATE BRANDING Email Signatures Option Two — Text-only Signature This option applies for those who wish to use no graphical elements in their signature. This is recommended for those still using the older MS Outlook 2003. Option Two — Text-only Signature Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Confidentiality Notice: This email and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this email. If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this email is strictly prohibited. If you have received this email in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this email (digital or paper) in your possession. June 4, 2013 Page 4

CORPORATE BRANDING Email Signatures Option Two (cont. ) — Additional Text Block For approved use only, additional text or contact information is placed with a Blue, Bold header between either the company logo (or text URL in this example) and the Confidentiality Notice. It is allowable to add a second URL (e. g. , for sales) Option Two (cont. ) — Text-only Signature (with additional text block) Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Support Contact: Technical Support: support@cch. com 800 -5555 Ext. 555 Customer Support: support@cch. com 800 -5555 Ext. 555 Confidentiality Notice: This email and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this email. If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this email is strictly prohibited. If you have received this email in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this email (digital or paper) in your possession. Option Two (cont. ) — Text-only Signature (with additional URL) Option Two (cont. ) — Additional URL It is allowable under select circumstances to add a second URL (e. g. , for sales-specific sites). This is only allowable for Option One or Option Two. 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com/textbooks Confidentiality Notice: This email and The information is intended only for the June 4, 2013 Email Signature Guidelines Page 5

CORPORATE BRANDING Email Signatures Option Three — Promotional Banner This option applies for those who interact with customers, prospects and partners and wish to promote an important product or event. This content most be approved (or created) by Marketing prior to inclusion in your signature. Option Three — Text URL with Approved Marketing Banner Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Confidentiality Notice: This email and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this email. If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this email is strictly prohibited. If you have received this email in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this email (digital or paper) in your possession. June 4, 2013 Email Signature Guidelines Page 6

CORPORATE BRANDING Email Signatures For internal email replies and for mobile devices, you can shorten your signature, making sure to include the following: Web Outlook Client Signature Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Web Email — Mandatory Requirements Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 • • • 310. 800. 9253 tel 310. 985. 1706 mobile • Font: Trebuchet Size: 10 -12 points Main Copy Color: Dark Gray (RGB 117/117 or #757575 Hex) Align: Left Mandatory Elements • Name (w/optional credentials) set in Bold Blue (RGB 7/104/169 or #0768 A 9 Hex) • Title • Business Organization and Address • Phone Numbers • Email Address There are size limitations in the web Outlook client, so the Confidentiality Notice is not mandatory at this time. You may also need to omit the address block in order to fit phone/email links if necessary. Mobile Email The text-only (Option Two) is preferred for mobile devices, although color and font support are currently limited. • • Arial or default san serif font on mobile devices is acceptable. Black text is allowable Your name and “Confidentiality Notice” should be set in Bold. “Sent from my i. Phone/Android/etc. ” is allowable at the top of your mobile signature. June 4, 2013 craig. koller@wolterskluwer. com Mobile Signature (i. OS, Android, BB, WM 8) Sent from my i. Phone Craig Koller Senior Marketing Manager of Creative Services CCH Tax and Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Confidentiality Notice: This email and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this email. If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this email is strictly prohibited. If you have received this email in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this email (digital or paper) in your possession. Email Signature Guidelines Page 7

CORPORATE BRANDING Email Signatures — Unacceptable Samples Unacceptable Elements • • Personal Messages Inspirational Quotes “Handwriting” font for name Nicknames Craig Koller Senior Marketing Manager , Creative Services CCH Tax & Accounting North America Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL 60015 Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America “Do or Do not. There is no Try. ” - Yoda Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile Craig Koller Senior Marketing Manager , Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com Ask me about Pro. System fx Tax! craig. koller@wolterskluwer. com www. CCHGroup. com June 4, 2013 Email Signature Guidelines Page 8

CORPORATE BRANDING Email Signatures — Unacceptable Samples (Continued) • • • Unapproved/numerous social media sites QR codes Text without any line spaces Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL 60015 310. 800. 9253 tel 310. 985. 1706 mobile craig. koller@wolterskluwer. com www. CCHGroup. com June 4, 2013 Email Signature Guidelines Page 9