Coronado SemiDeep Dive David Ensign Solution Manager Nick

Coronado Semi-Deep Dive David Ensign – Solution Manager Nick Pope – Architect David Benham – Manager, Product Marketing 26 FEB 2008 in ATL Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

SPSU (C-VISTA): Beyond Individual Product Testing, Beyond Power. Point Slides § Our mission – system test complex solutions spanning multiple technologies & products to accelerate successful customer deployments & new technology adoption § How does the application behave under real-world network conditions? Congestion, multiple services, load, etc. What if the product or network “breaks? ” § How does network behave under loaded application conditions? Not all applications behave the same – need the full system to assess network designs § How do the applications behave when running at scale on the same network? Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Wireline Video/IPTV Solution “Coronado” § First Release Launched AUG 2005, most recent in Dec 2006 § 324 page DIG, “Cisco IPTV/Video Wireline Solution, Rel 1. 2” § Architecture’s fundamentals adopted by Telecom Italia, China Tel, Sasketel, Fastweb, Neuf, France. Tel § Initiated key strategies and innovations Multicast Scale, Join/Leave & Failover Performance Tested Video Bypassing the BRAS architecture Multicast N+M Encoder Redundancy using Cisco’s Anycast feature in our PIM-SSM solution Accurate Video Loss monitoring with NAM 3. 5 Integrated Video Admission Control Video Acceleration engine proposed (now VQE) Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Wireline Video/IPTV Solution Test Suite in San Jose, CA § System Verification & Performance Testing in a real Video Service environment § Solution Train Process Ongoing Testing & Support Phases in new platforms, functions Find Systemic Bugs Before Customers Do! § 7600 s, 6500 s, 4500 s CRS-1 added as Distribution Node option § Specialized video test gear (eg, lxia & Ineoquest and more) § Digital Satellite Feed (HD & SD) § SFA head-end (encoders, DCM) § Vo. D, EPG servers, STBs, TVs § DSL Access Network Testing with Calix and UTStarcom § Publishes Solution Design & Implementation Guide Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Example: High Qo. E Under “Zapping” Load PIM SSM In Metro IRT/RTE SSM Mapping in Aggregation Video Switching Offices Live Broadcast & Vo. D Asset Distribution Super Head End Vo. D Servers IP/MPLS Core Home gateway Metro Aggregation Network Ensuring Qo. E Under Zapping Load Vo. D Servers Aggregation/Edge Routers at Higher Scale Leave/join times ave <50 ms IRT/RTE under load Handles 15 K channel zaps / Edge PIM-SSM Routing. Local Optimizes Utilization Broadcast Insertion (eg PEG) • Multiple video sources – National, local over the air, inter-region content sharing Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Home gateway Cisco Confidential IGMPv 2, v 3 Home snoopinggateway Home gateway PE-AGG Home gateway Highest Scale IGMP Signalling 5

Lightreading and EANTC Validation Scalability and User Experience of Cisco End-to-End IPTV Solution Performance and Scalability 60 Gb mcast replication per 7600 Performance Line rate performance and Scalability Zero packet drop VQE Quality of Service Network Resiliency Cisco Qo. S ensures triple-play experience Link, node mcast source failure Quality of Only best effort traffic dropped in congestion Service Mcast prioritization is solid Bus and Resi VQE maintains perfect video from 0 -10% packet loss level VQE Network Resiliency Sub-second service disruption during failure CAC For Video <150 ms service disruption during recovery CAC for multicast and Vo. D Services is effective CAC for Video Works with application ids e. g, HD, SD Highly scalable Low CPU uses A ground-breaking test commissioned by Light Reading—the first of its kind—has shown the equipment from Cisco can scale to 1 million IPTV customers with carrier-grade features such as quality of service (Qo. S) and resilience. Craig Matsumoto, West Coast Editor, Light Reading © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 6

Coronado 2. 0 Strategic Positioning § Coronado 2. 0 crucial for Cisco’s success in the Wireline Video/IPTV market – specifically adding in new the Scientific Atlanta’s ISDP and CDS TV platforms § New/Strategic platforms or innovations to be tested/verified: “ISDP (incl ISDS) & IP-STB” – SFA Platform Content Protection/CAS by Widevine & ANT as STB services layer (IPG, etc) CDS TV platform inclusion with Vo. D Backoffice (VBO) Includes TTV Openstream –based Vo. D back office and CDS Video navigator (MIDAS) DCM & VQE (VQE-S, VQE-C) devices DCM for RTP encapsulation, Error Repair for Aggregation Node<>CPE and RTCP report collection Carrier Enet ES 20 (“Loki/Baldur”) & RSP 720 cards added to 7600 s Baldur 10 GE ring in all Aggregation Nodes, 7600 LAN cards (67 XX) in the VDC, and Loki 20 x 1 GE cards with hybrid N: 1, 1: 1 and non-hybrid N: 1 mapping in the Aggregation Node CRS-1 for core IP network Video Data Center (VDC) design – redundant 7600 or 6500 routers with CAT 4 K to support high availability of head-end components § Key IPTV market competitors: Alcatel, MSFT, (Juniper, Huawei) Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Coronado 2. 0, 2. X Testing Focus Areas CDS TV 1. 5. 1. 4 ISDP 2. 2 Release VQE Intra-HE Redundancy Head-End DCM Encoder VDC Router Encoder ISDS AIM Core Distribution Node CDS Streamers Aggregation Node STB RG ETTH Access Node STB VOD BO Vo. D Widevine 4. 1 ES 20 & 67 xx Options ISDP 7600 Barracuda 1. 1 or 1. 2* Release Presentation_ID DSLAM VQE-S CDS V/S CAS Home VSO VHO/RHE VDC Router NAT / STUN Testing © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential CRS-1 IOS-XR 3. 4. 1 Release 8

Coronado 2. 0, 2. X Solution CDS TV 1. 5. 1. 4 ISDP 2. 2 Release On-demand Back Office Intra-HE Redundancy VQE Openstream Head-End DCM Video Nav. VDC Router DCM CDS Encoder IRD Encoder VDC Router Encoders ISDS DCM AIM Vault CDS V/S CAS AIM VOD BO CAS / DRM CA, Encryptors BSS OSS 4. 1 Widevine / STUN Reference NAT Architecture Go-to-Market Partners for Coronado Testing 2 Various Market Leaders VQE Core Home VSO VHO/RHE DSLAM VQE-S Distribution Node Aggregation Node STB RG ETTH Access Node CDS Streamers STB Others Services Layer User Interface 3 rd Party Application/Web Servers Galio Vo. D IPTV Service Delivery Platform (ISDP) servers ISDP © 2007 Cisco Systems, Inc. All rights reserved. ES 20 & 67 xx Options IP NGN ISDP Client Transport 7600 Barracuda 1. 1 or 1. 2* Release Presentation_ID Cisco – Scientific Atlanta Industry-leading platforms Cisco Confidential CRS-1 IOS-XR 3. 4. 1 Release 9

Coronado 2. X Features Tested on the Coronado Network Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

Coronado (Wireline IPTV) Sol’n Roadmap Coronado 2. 0 (ISDP 2. 1, CDS 1. 5. 1. 4) Service Summary Network Xport & Viewing Devices Vo. D, VBO, CAS Extra Notes Linear HDTV w/ AVC/MPEG 2 & SDTV with MPEG 2/AVC Vo. D with MPEG 2/AVC IP-STB 430 / 330* 7600 ES 20 + 67 xx VQE-S Error Repair CRS-1 in mini-simple-Core DCM w/ RTP encaps 9034, 9054 Encoders RG 2200, WAG 54 GP 2 Gateway (bridge) CDS TV w/ Video Nav, AIM TTV Openstream, WV 6500 & 4 K for tiered Data Center redundant design, with ACLs/VLANs Calix DSLAM in 2. 0 RTN 1 with parental control and favorites Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Coronado 2. X (ISDP 2. 2 or 2. 3, CDS 2. 0) Coronado 2. X – Future Enhancements SVOD? Impulse PPV Multi-room DVR Addressable Ad-insertion ACE for Load Sharing, resiliency and more Do. S CDS Internet Streamer (three screen shifting) Ascalon parts? Time-Shift TV (TV show looks like Vo. D asset) Linksys 310 Gateway CDS TV Geo. Vaults Network-based Video CAC w/ FLR* CDS/VQE for all NAT types VQE Rapid Channel Change (RCC) feature RTP + FEC COP 3 on STB* & DCM for FEC COP 3 on differ mcast groups Hitless HE 1+1 Encoders Intra-HE along with N+M Testing Vo. D ingest with AMS Cap & Trade bandwidth across STBs per home DHCP Auth of STB 11

Coronado’s Role Unified BU Program Management SVT Application and Interface Testing Coronado Input/ Alignment Wireline Customer Engagements Scale and Network Testing Documentation Design and Implementation Guides, Test Results Gap Analysis Commercial CA/Sci. Care Deployment Customer Lab Trial Service Descriptions F&F Trial Low-Level Design Documentation Sci. Care/CA Implementation SRD, SAS Deployment and Operations, Sci. Care End-to-End Program Management Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

Benefits of Coronado’s full VDC design Service Availability Service Security § Minimize impact of application, device or administrative configuration failure § Maximize availability through highly scalable load balancing and content switching (remember that 3 Screen & Web Video, advanced ad-insertion, etc to be added!) § VLAN, ACLs & ACE design enables comprehensive security for network, Video Navigator, XML etc § Protects first day against DDOS from subscribers, protocol attacks, and unauthorized access § Provides last line of defense for servers in multi-dept or silo’d groups sharing the data center/HE § Allow moves/adds/changes to servers/host, video or network infrastructure without affecting service Optimal TCO with Virtualized Architecture Presentation_ID ACE Provides up to 70% faster deployments or build-outs given high-security, load-balancing requirements § Increases IT productivity w/ Role-Based Administration © 2007 Cisco Systems, Inc. All rights reserved. Delegate access rights to each department / silo Cisco Confidential 13

Benefits of Coronado’s full VDC design ACE Sales and Marketing collateral includes numerous case studies: Internet Video Publishing (e. g. , Pure. Video Networks, Inc. ), Telecommunications (e. g. , China Netcom Group), Educational Institutions (e. g. , Brandeis University) Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

Responding to Evolving Beachhead Landscape § Much of current ISDP lab & deployment activity is in T 2/T 3/WEP accounts with outsourcing SES Americom / NCC deployments to dominate § No change for Coronado 2; focus remains on build-yourown, larger deployments (many AVC encoders typical) reference architecture for Video Data Center (VDC) in release 2. 0 § Leveraging our expertise, working with sales teams & AS to recommend VDC options for multiple scenarios – tentative list; Large: redundant pair 7609 -S w/ ACE+L 2 switches (4948) Medium: redundant pair 7606 -S w/ ACE+L 2 switches (4948) (investigating IOS SLB alternative to ACE for lower-end medium*) Lab: single 7606 -S, ACE as optional upgrade for expanded tests Outsourced HE, NCC: pair of 4948 s w/ 10 G uplinks (*) If this looks like this IOS SLB will work on paper, then asking team for “what if” impact for a side test of this and potentially document in an addendum to the DIG Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

New demo facility nearing completion Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

Documentation NAME EDCS STATUS Solution Web Site http: //wwwin-eng. cisco. com/Eng/VNBU/WWW/Coronado/ http: //zed. cisco. com/confluence/display/CVISTA/Wireline+Video+IPTV+Home SRD EDCS-587087 Posted http: //wwwin-eng. cisco. com/Eng/VNBU/WWW/Coronado/C 2/Coronado. Rel 2 SRDh. zip SAS EDCS-622122 Posted http: //wwwineng. cisco. com/Eng/VNBU/WWW/Coronado/C 2/Coronado_2_SAS_v 0. 7_Release. pdf Coronado 1. 2 DIG EDCS-550648 Released http: //wwwin-eng. cisco. com/Eng/VNBU/WWW/Coronado/dig/Wireline. IPTV-SDIG-1 dot 2. pdf Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18