Core Ideologies The framework to build a robust

Core Ideologies The framework to build a robust Strategy

The Fox and the Hedgehog “The fox knows many things, but the hedgehog knows one big thing” - Isaiah Berlin Fox Pursue many ends at the same time They see the world in all its complexity They are scattered and diffused, moving on many levels Never integrating their thinking into one overall concept or vision © Jim Collins, Good to Great 2001 Hedgehog Simplify a complex world into a single organising idea. Bring everything back to a basic principle or concept that unifies and guides everything. Anything that does not somehow relate to their basic concept or principle holds no relevance.

Hedgehog Concept Big Hairy Audacious Goal [BHAG] Arises from the Hedgehog overlap Challenges you and the business to greatness Reinforce business fundamentals What are you deeply passionate about? HEDGEHOG © Jim Collins, Good to Great 2001

Core Purpose § Escape § Gratitude through gifting § On time, stress free build

Core Purpose § Higher purpose beyond profit § Does not change, but inspires change § Works around obstacles § Inspires team and volunteerism § The difference you are making in the world Four Decisions™ │ © Gazelles International. All rights reserved

Four Types of Core Purpose § The Good: “Service to others” § The True: “Search for truth and knowledge” § The Beautiful: “Pursuit of beauty, excellence and quest for perfection” § The Heroic: “Desire to change the world” Four Decisions™ │ © Gazelles International. All rights reserved

Core Purpose Discovery § Interview founder for historical purpose for being § “Why do we exist? ” § “What would happen if we went away? ” § “Why do I devote my creative energies here? ” § Four types: good, true, beautiful, heroic Four Decisions™ │ © Gazelles International. All rights reserved

Hedgehog Concept Big Hairy Audacious Goal [BHAG] Core Purpose: Arises from the Hedgehog overlap Challenges you and the business to greatness Reinforce business fundamentals What are you deeply passionate about? HEDGEHOG What can you be best in the world at? © Jim Collins, Good to Great 2001

Best in the World at… § Using sophisticated manufacturing technology § Great customer experience

Hedgehog Concept Big Hairy Audacious Goal [BHAG] Core Purpose: Arises from the Hedgehog overlap Challenges you and the business to greatness Reinforce business fundamentals What are you deeply passionate about? Best in the World: HEDGEHOG What can you be best in the world at? © Jim Collins, Good to Great 2001 What drives your economic engine?

Economic Engine § Profit per client § Profit per network site § Profit per

Hedgehog Concept Big Hairy Audacious Goal [BHAG] Core Purpose: Arises from the Hedgehog overlap Challenges you and the business to greatness Reinforce business fundamentals What are you deeply passionate about? Profit Per X: Best in the World: BHAG What can you be best in the world at? © Jim Collins, Good to Great 2001 What drives your economic engine?

BHAG You don’t need to have just 1 at any given time! Types of BHAG Impact – world without combustion engines Product / Service Focus Positioning – rank against industry / competition

Leadership Exercise Create your BHAG Type Product / Service Impact Positioning Focus Time Line