Copyright 2017 Pearson Education Inc Excellence in Business
Copyright © 2017 Pearson Education, Inc.
Excellence in Business Communication Chapter 16 Applying and Interviewing for Employment Copyright © 2017 Pearson Education, Inc.
Learning Objectives (1 of 2) 1. Explain the purposes of application letters and describe how to apply the AIDA organizational approach to them. 2. Describe the typical sequence of job interviews, the major types of interviews, and the attributes employers look for during an interview. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 3
Learning Objectives (2 of 2) 3. List six tasks you need to complete to prepare for a successful job interview. 4. Explain how to succeed in all three stages of an interview. 5. Identify the most common employment messages that follow an interview and explain when you would use each one. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 4
Application Letters (LO 1) Explain the purposes of application letters and describe how to apply the AIDA organizational approach to them. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 5
Writing Application Letters Solicited • Advertised Job Opportunity • Clear Job Qualifications • Increased Competition • Unannounced Opportunity Prospecting • Unclear Job Qualifications • Fewer Competitors Copyright © 2017 Pearson Education, Inc. Chapter 16 - 6
Solicited Application Letter Copyright © 2017 Pearson Education, Inc. Chapter 16 - 7
Ineffective Unsolicited Application Letter Copyright © 2017 Pearson Education, Inc. Chapter 16 - 8
Effective Unsolicited Application Letter Copyright © 2017 Pearson Education, Inc. Chapter 16 - 9
Tips for Application Letters (1 of 2) • Write Your Letter to a Specific Person • Clearly Identify the Opportunity • Show You Understand the Company • Don’t Volunteer Salary History Copyright © 2017 Pearson Education, Inc. Chapter 16 - 10
Tips for Application Letters (2 of 2) • Keep Your Message Short • Show Personality, But Be Businesslike • Project Confidence, Not Arrogance • Don’t Repeat Résumé Information Copyright © 2017 Pearson Education, Inc. Chapter 16 - 11
Using the AIDA Plan for Application Letters Get Attention Build Interest Copyright © 2017 Pearson Education, Increase Desire Motivate Action Chapter 16 - 12
Tips for Getting Attention in Application Letters Copyright © 2017 Pearson Education, Inc. Chapter 16 - 13
Following Up After Submitting Your Résumé • Communicate Professionally • Follow Employer’s Instructions • Observe Job Posting’s Close Date Copyright © 2017 Pearson Education, Inc. Chapter 16 - 14
Asking Follow-Up Questions • Has a hiring decision been made? • Can you tell me what will happen next? • What is the company’s time frame? • Could I follow up in another week? • Can I provide additional information? Copyright © 2017 Pearson Education, Inc. Chapter 16 - 15
Understanding the Interview Process (LO 2) Describe the typical sequence of job interviews, the major types of interviews, and the attributes employers look for during an interview. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 16
The Typical Sequence of Interviews (1) The Screening Stage (2) The Selection Stage (3) The Final Stage Copyright © 2017 Pearson Education, Inc. Chapter 16 - 17
Structured Open-Ended Panel Group Behavioral Working Copyright © 2017 Pearson Education, Inc. Common Types of Interviews Situational Stress Chapter 16 - 18
Interview Media Telephone Email and IM Video Online Interviews Copyright © 2017 Pearson Education, Inc. Chapter 16 - 19
Job Task Simulation Copyright © 2017 Pearson Education, Inc. Chapter 16 - 20
What Employers Look for in an Interview Suitability Organization Fit Education Background Work Experience Attitudes Job-Related Traits Personal Style Copyright © 2017 Pearson Education, Inc. Chapter 16 - 21
Preemployment Testing and Background Checks Integrity Language Ability Personality Knowledge and Skills Copyright © 2017 Pearson Education, Inc. Cognition Substance Tests Background Checks Chapter 16 - 22
Preparing for a Job Interview (LO 3) List six tasks you need to complete to prepare for a successful job interview. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 23
Learning About the Organization Information About the Company • Operations • Markets • Challenges Information About the Managers • Names and job titles • Common interests • Organizations Copyright © 2017 Pearson Education, Inc. Chapter 16 - 24
Thinking Ahead About Questions � Typical Employer Interview Questions� • • • What’s the hardest decision you’ve made? What’s your greatest weakness? Where do you want to be in five years? What didn’t you like about previous jobs? Tell me something about yourself. How do you spend your free time? Copyright © 2017 Pearson Education, Inc. Chapter 16 - 25
Planning Questions of Your Own Demonstrate Understanding Steer the Discussion Evaluate the Opportunity Meet Interviewer Expectations Copyright © 2017 Pearson Education, Inc. Chapter 16 - 26
Boosting Your Confidence Focus on Your Value to the Company Emphasize Your Positive Attributes Highlight Your Individual Strengths Know How You Can Help the Employer Copyright © 2017 Pearson Education, Inc. Chapter 16 - 27
Polishing Your Interview Style Build Your Competence and Confidence Staging Mock Interviews Observing Your Nonverbal Behavior Improving Your Speaking Voice Copyright © 2017 Pearson Education, Inc. Chapter 16 - 28
Presenting a Professional Image (1 of 2) • Neat “adult” hairstyle • Conservative business suit (formal) • Business casual attire (less formal) • Limited jewelry (men especially) • No visible tattoos or piercings Copyright © 2017 Pearson Education, Inc. Chapter 16 - 29
Presenting a Professional Image (2 of 2) • Stylish but professional-looking shoes • Clean hands and trimmed fingernails • Little to no perfume or cologne • Subtle makeup (for women) • Exemplary personal hygiene Copyright © 2017 Pearson Education, Inc. Chapter 16 - 30
Interview Simulator Copyright © 2017 Pearson Education, Inc. Chapter 16 - 31
Being Ready When You Arrive • Your Résumé • Documentation • Mobile Devices Preparing Copyright © 2017 Pearson Education, Inc. Traveling • Know Location • Plan Your Route • Set Travel Time • Review Notes • Be Professional • Be Courteous Waiting Chapter 16 - 32
Interviewing for Success (LO 4) Explain how to succeed in all three stages of an interview. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 33
The Warm-Up Stage Making a Good First Impression Paying Attention to Body Language Being Courteous and Professional Copyright © 2017 Pearson Education, Inc. Chapter 16 - 34
Question-and-Answer Stage Answering and Asking Questions Listening to the Interviewer Handling Discriminatory Questions Copyright © 2017 Pearson Education, Inc. Chapter 16 - 35
The Close Concluding the Interview Gracefully Discussing Salary Requirements Consulting Your Interview Notes Copyright © 2017 Pearson Education, Inc. Chapter 16 - 36
Following Up after an Interview (LO 5) Identify the most common employment messages that follow an interview and explain when you would use each one. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 37
Types of Employment Messages (1 of 2) Follow-up Message of Inquiry Request for a Time Extension Copyright © 2017 Pearson Education, Inc. Chapter 16 - 38
Types of Employment Messages (2 of 2) Letter of Acceptance Letter Declining a Job Offer Letter of Resignation Copyright © 2017 Pearson Education, Inc. Chapter 16 - 39
Follow-Up Message: Ineffective Copyright © 2017 Pearson Education, Inc. Chapter 16 - 40
Follow-Up Message: Effective Copyright © 2017 Pearson Education, Inc. Chapter 16 - 41
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2017 Pearson Education, Inc. Chapter 16 - 42
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