Copyright 2016 Pearson Education Inc 1 Section 4

Copyright © 2016 Pearson Education, Inc. 1

Section 4: Putting the 3: Business Plan to Work: Sources of Funds Section Launching the Business 13 Sources of Financing: Equity and Debt Copyright © 2016 Pearson Education, Inc. 13 -2

v Describe the difference between equity capital and debt capital. v Discuss the various sources of equity capital available to entrepreneurs. v Describe the process of “going public. ” v Describe the various sources of debt capital. v Describe the various loan programs available from the Small Business Administration. v Identify the various federal and state loan programs aimed at small businesses. v Explain other methods of financing a business. Copyright © 2016 Pearson Education, Inc. 13 - 3

v. Raising capital to launch or expand a business is a challenge. v. Many entrepreneurs are caught in a “credit crunch. ” v. Financing needs in the $100, 000 to $3 million range may be the most challenging to fill. Copyright © 2016 Pearson Education, Inc. 13 - 4

1. Choosing the right sources of capital can be as important as choosing the right form of ownership or the right location. 2. The money is out there; the key is knowing where to look. 3. Raising money takes time and effort. 4. Creativity counts. Entrepreneurs have to be as creative in their searches for capital as they are in developing their business ideas. 5. The Internet puts at entrepreneur’s fingertips vast resources of information that can lead to financing. Copyright © 2016 Pearson Education, Inc. 13 - 5

(continued) 6. Put social media to work to locate potential investors. 7. Be thoroughly prepared before approaching lenders and investors. 8. Entrepreneurs cannot overestimate the importance of making sure that the “chemistry” among themselves, their companies, and their funding sources is a good one. 9. Plan an exit strategy. 10. When capital gets tight remember to bootstrap. Copyright © 2016 Pearson Education, Inc. 13 - 6

v. Entrepreneurs must cast a wide net to capture the financing they need to launch their businesses. v. Layered financing: v. Piecing together capital from multiple sources. v. Capital: v. Any form of wealth employed to produce more wealth. v. Two types: 1. Equity 2. Debt Copyright © 2016 Pearson Education, Inc. 13 - 7

v. Equity capital: v Represents the personal investment of the owner(s) in the business. v Called risk capital because investors assume the risk of losing their money if the business fails. v Does not have to be repaid with interest like a loan does. v But, the entrepreneur must give up some ownership in the company to outside investors. Copyright © 2016 Pearson Education, Inc. 13 - 8

v. Debt capital: v. Must be repaid with interest. v. Is carried as a liability on the company’s balance sheet. v. Can be just as difficult to secure as equity financing, even though sources of debt financing are more numerous. v. Can be expensive, especially for small companies, because of the risk/return tradeoff. Copyright © 2016 Pearson Education, Inc. 13 - 9

v. Personal savings Copyright © 2016 Pearson Education, Inc. 13 - 10

v The first place an entrepreneur should look for money. v Bootstrapping v The most common source of equity capital for starting a business. v Outside investors and lenders expect entrepreneurs to put some of their own capital into the business before investing theirs. Copyright © 2016 Pearson Education, Inc. 13 - 11

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(continued from 13 -10) v. Personal savings v. Friends and family members Copyright © 2016 Pearson Education, Inc. 13 - 13

v. After emptying their own pockets, entrepreneurs should turn to those most likely to invest in the business: friends and family members. v. Be careful! Inherent dangers lurk in family/friendly business deals, especially those that flop. Copyright © 2016 Pearson Education, Inc. 13 - 14

v Choose your financier carefully. v Keep the arrangement “strictly business. ” v Prepare a business plan. v Settle the details up front. v Create a written contract. v Treat the money as “bridge financing. ” v Develop a payment schedule that suits both parties. v Have an exit plan. Copyright © 2016 Pearson Education, Inc. 13 - 15

(continued from 13 -13) v. Personal savings v. Friends and family members v. Crowd funding Copyright © 2016 Pearson Education, Inc. 13 - 16

v. Crowd funding: v. Taps the power of social networking and allows entrepreneurs to post their elevator pitches and proposed investment terms on specialized Web sites and raise money from ordinary people who invest as little as $100. v. The returns for investment are tokens – discount coupons and free samples. v. Jumpstart Our Business Startups (JOBS) Act expands the use of crowd funding. Copyright © 2016 Pearson Education, Inc. 13 - 17

(continued from 13 -16) v. Personal savings v. Friends and family members v. Crowd funding v. Accelerators Copyright © 2016 Pearson Education, Inc. 13 - 18

v. Accelerator programs: v. Provide a small amount of seed capital and a wealth of additional support for start-up companies. v. Offer a structured program that lasts from three months to one year. v. The most important contribution is the coaching and mentoring received. v. Examples: Y Contributor and Tech. Stars Copyright © 2016 Pearson Education, Inc. 13 - 19

(continued from 13 -18) v. Personal savings v. Friends and family members v. Crowd funding v. Accelerators v. Angels Copyright © 2016 Pearson Education, Inc. 13 - 20

v. Angels: v. Wealthy individuals who invest in emerging entrepreneurial companies in exchange for equity (ownership) stakes. v. An excellent source of “patient money” for investors needing relatively small amounts of capital typically ranging from $100, 000 (sometimes less) to as much as $5 million. v. Willing to invest in the early stages of a business. Copyright © 2016 Pearson Education, Inc. 13 - 21

(continued) v An estimated 299, 000 angels across the United States invest $24. 8 billion a year in 70, 000 small companies. v Their investments exceed those of venture capital firms, providing more capital to 18 times as many small companies. v Angels fill a gap in the seed capital market, specifically in the $10, 000 to $2 million range. Copyright © 2016 Pearson Education, Inc. 13 - 22

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(continued from 13 -22) v Angels accept between 10 and 15% of the deals that are pitched to them. v Average angel investment is $50, 000 in a company that is in the seed or start-up growth stage. v 52% of angels’ investments lose money, but 7% produce a return more than 10 times their original investment. v Angels can be an excellent source of “patient” money. Copyright © 2016 Pearson Education, Inc. 13 - 24

(continued) v. The Challenge: Finding angels! v Network v Look nearby: within a 50 - to 100 -mile radius v 7 out of 10 angels invest in companies that are within 50 miles of their homes or offices. v Informal angel “clusters” and networks v 300 angel groups across the United States v Internet Copyright © 2016 Pearson Education, Inc. 13 - 25

(continued from 13 -20) v. Personal savings v. Friends and family members v. Crowd funding v. Accelerators v. Angels v. Venture capital companies Copyright © 2016 Pearson Education, Inc. 13 - 26

v. Venture capital companies: v Private, for-profit companies that purchase equity positions in young businesses that they believe have high-growth and high-profit potential. v More than 400 operate across the United States v Most venture capitalists seek investments in the $5 million to $25 million range v Target companies with high-growth and highprofit potential. v Business plans are subjected to an extremely rigorous review - less than 1% accepted. Copyright © 2016 Pearson Education, Inc. 13 - 27

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(continued from 13 -27) v Most often, venture capitalists invest in a company across several stages. v On average, 96 -98% of venture capital goes to: v. Early stage investments (companies in the early stages of development). v. Expansion stage investments (companies in the rapid growth phase). v Only about 2% of venture capital goes to businesses in the startup or seed phase. Copyright © 2016 Pearson Education, Inc. 13 - 30

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v. Competent management v. Competitive edge v. Growth industry v. Viable exit strategy v. Intangibles factors Copyright © 2016 Pearson Education, Inc. 13 - 32

(continued from 13 -26) v. Personal savings v. Friends and family members v. Crowd funding v. Accelerators v. Angels v. Venture capital companies v. Corporate venture capital Copyright © 2016 Pearson Education, Inc. 13 - 33

v About 300 large corporations across the globe invest in start-up companies. v More than 17% of all VC deals involve corporate venture capital. v Capital infusions are just one benefit; corporate partners may share marketing and technical expertise. Copyright © 2016 Pearson Education, Inc. 13 - 34

(continued from 13 -33) v. Personal savings v. Friends and family members v. Crowd funding v. Accelerators v. Angels v. Venture capital companies v. Corporate venture capital v. Public stock sale Copyright © 2016 Pearson Education, Inc. 13 - 35

v. Initial public offering (IPO): v. When a company raises capital by selling shares of its stock to the public for the first time. v. Since 2001, the average number of companies making IPOs each year is 120. v. Few companies with less than $25 million in annual sales make IPOs. Copyright © 2016 Pearson Education, Inc. 13 - 36

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v. Consistently high growth rates v. Scalability v. Strong record of earnings v 3 to 5 years of audited financial statements that meet or exceed SEC standards v. Solid position in a rapidly-growing industry: v. Average company age is 10 years v. Sound management team with experience and a strong board of directors Copyright © 2016 Pearson Education, Inc. 13 - 38

v. Choose the underwriter v. Negotiate a letter of intent v. Prepare the registration statement v. File with the SEC v. Wait to “go effective” v. Road show v. Sign underwriting agreement v. Meet all state requirements Copyright © 2016 Pearson Education, Inc. 13 - 39

v Regulation D v Goal: To give small companies easy access to capital markets with simplified registration requirements. v Rule 504 v Rule 505 v Rule 506 Copyright © 2016 Pearson Education, Inc. 13 - 40

v Debt financing is a popular tool used by entrepreneurs to acquire capital. v Borrowed capital allows entrepreneurs to maintain complete ownership of their businesses, but must be repaid with interest. v Small businesses are considered more risky than corporate customers. v. Prime rate Copyright © 2016 Pearson Education, Inc. 13 - 41

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v. Commercial banks v. Lenders of first resort for small businesses v. Average micro-business loan = $6, 377 v. Average small business loan = $240, 428 Copyright © 2016 Pearson Education, Inc. 13 - 43

v Short-term loans v Home Equity Loans v Commercial Loans v Lines of Credit v Floor planning v. Immediate and Long-Term Loans v Installment Loans v Term Loans Copyright © 2016 Pearson Education, Inc. 13 - 44

v. The SBA guarantees more than 52, 000 small business loans totaling more than $19 billion each year. v. Aimed at entrepreneurs who can’t get conventional funding. v. Average duration of an SBA loan is 12 years. v 7(A) Loan Guaranty Program v. Average 7(a) loan = $344, 520 Copyright © 2016 Pearson Education, Inc. 13 - 45

v 7(A) Loan Guaranty Program v. Average 7(a) loan = $344, 520 v. Section 504 Certified Development Company Program v. Designed to encourage small businesses to purchase fixed assets, expand their facilities, and create jobs. v. Microloan program v. Average loan is $13, 000 Copyright © 2016 Pearson Education, Inc. 13 - 46

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v. SBAExpress Program v. Small Loan Advantage and Community Advantage Loan Program v. The CAPline Program v. Loans involving international trade v. Export Express Program v. Export Working Capital Program v. International Trade Program v. Disaster loans Copyright © 2016 Pearson Education, Inc. 13 - 48

v. Asset-based lenders Copyright © 2016 Pearson Education, Inc. 13 - 49

v Businesses can borrow money by pledging as collateral otherwise idle assets – accounts receivable, inventory, and others. v Advance rate: v The percentage of an asset’s value that a lender will lend. v Discounting accounts receivable v Inventory financing v Purchase order financing Copyright © 2016 Pearson Education, Inc. 13 - 50

(continued from 13 -49) v. Asset-based lenders v. Vendor financing (trade credit) v. Equipment suppliers v. Commercial finance companies v. Saving and loan associations Copyright © 2016 Pearson Education, Inc. 13 - 51

(continued) v. Stockbrokers v. Margin loans v. Margin calls v. Credit unions v. Private placements v. Small Business Investment Companies (SBIC) Copyright © 2016 Pearson Education, Inc. 13 - 52

v. Economic Development Administration (EDA) v. Department of Housing and Urban Development (HUD) v. U. S. Department of Agriculture’s Rural Business (USDA) - Cooperative Service v. Small Business Innovation Research (SBIR) v. Small Business Technology Transfer programs (STTR) v. State and Local Loan Development Programs v. Capital Access Programs (CAPs) Copyright © 2016 Pearson Education, Inc. 13 - 53

v. Factoring Accounts Receivable: v. Selling accounts receivable outright. v. Leasing: v. Lease assets rather than buying them to avoid tying up capital. v. Rollovers as Business Startups (ROBS) v. Allows entrepreneurs to use their retirement savings to fund their business start-ups. v. Credit cards Copyright © 2016 Pearson Education, Inc. 13 - 54

(continued) v. Merchant cash advance v A provider pre-purchases credit and debit card receivables at a discount. v. Peer-to-peer lending v Web-based platforms that create an online community of lenders who provide funding to creditworthy small businesses. v. Loan brokers v Specialize in helping small companies find loans by tapping into a wide network of lenders. Copyright © 2016 Pearson Education, Inc. 13 - 55

v. Capital is key for entrepreneurs. v. In the face of a capital crunch, business’s need for capital has never been greater. v. Sources of capital include: v. Family and Friends v. Angel Investors v. Initial Public Offering v. Traditional Bank Loan v. Asset-based Borrowing v. Federal, SBA Loans, and others Copyright © 2016 Pearson Education, Inc. 13 - 56

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