COOP ADVERTISING 2021 GUIDELINES Pellas COOP program provides

COOP ADVERTISING 2021 GUIDELINES Pella’s COOP program provides qualified PCC’s funds to spend on marketing and advertising to grow your brand in the local marketplace. Pella subsidizes 50% of ad buys in accordance with the Pella Coop Co-Branding Guidelines, (up to the annual funds allocated to your account), while you cover the other 50%. Funds are calculated on a percentage of your prior year’s product purchases with Pella (contact your sales rep for details). Coop funds are awarded mid-December of each year and are loaded into the PCC portal for use. Additionally, the latest Pella COOP Co-Branding Guidelines are also available on the portal (Sales & Marketing section). Total annual COOP funds are available for use starting December 14, 2020, but a minimum of half of the annual funds must be used submitted no later than May 21, 2021. Unused, first half of 2021 funds, will be forfeited on May 25, 2021. Remaining (2 nd half 2021) funds will be available June 1 – November 19, 2021, but entire allocated funds may be used in 1 H 21. For questions, contact the portal admin at 800 -693 -5022 or Pella. Coop@channel-fusion. com. TACTICS: Below are examples of approved coop advertisements (All MUST include a predominant Pella PCC logo without a competitor reference to be considered): PELLA SALES TOOLS AND DISPLAYS PRINT (must provide copy of ads or physical publication) Display ads Direct Mail Newspaper Magazine INTERNET (must provide link or proof of ad) Banner display ads Audio/video streaming commercials Google Ad. Words Home. Advisor Window & Door Leads TELEVISION (must provide script or video) Commercials Show sponsorships Program sponsorships RADIO (must provide script or. mp 3 of ad) Weather, program, sports sponsorships Commercials Internet Streaming ads CLOTHING (must provide garment or picture) Hats / Stocking Caps Jackets, Shirts, Sweatshirts COOP REQUEST PROCESS: 1. Identify local opportunities for marketing and advertising (anything not listed here must be pre-approved via the coop pre-approval form by Pella found on the Portal or by contacting the portal admin at 800693 -5022 or Pella. Coop@channel-fusion. com). 2. Purchase and complete advertisement (in adherence to Pella’s Guidelines). Pella must be present in the ad (Contractor Program Logo, mention of Pella, etc. ) a. COOP will NOT be awarded if Pella is featured with a competitor b. Pella Contractor branding standards must be met. Leverage the Pella Co-branding Guidelines c. . All requests must be submitted via the portal for reimbursement d. The ad must contain appropriate content and be factually true e. Pella has the right to deny a coop request for any reason 3. Submit claims for coop reimbursement once you are invoiced with examples. Pella will reimburse 50% of the advertising spend (unless otherwise noted) up to the total available COOP Balance.