Converged Communication Model according with NGN progress tactics

Converged Communication Model - according with NGN progress tactics —— The value-added service scale commercial plan of TTS telecommunication

Background According to the investigation of CNNIC, the total amount of Chinese Internet users will be close to 90 million at the end of 2004, among them, the number of DSL Internet users exceeds 15 million; ► China has global most telephone subscriber (per capita having rate exceeds 18% ) and television user (360 million ). ►

Background ► Register over 11000 operators of value-added service operation telecommunications ► according to the progress of China joins WTO: China's telecom value-added services and basic telecommunication service have already been opened limitedly

Difficulties for regular telephone operator ► The regular telephone subscriber in China has already exceeded: 300 million ► Telecommunication , CNC , CRC , UNICOM four regular telephone operator, and many ISP time participate in the firm network IP business competition at the same time

Difficulties for regular telephone operator The mobile phone popularizes cause the user's quantity of firm and local traffic amount to reduce ► The impact of IP telephone: cause the long-distance traffic amount of firm to drop ► E-Mail decrease the PSTN facsimile business volume ►

Difficulties for regular telephone operator ► The deficient information service content makes the firm value-added service lack the advantage § —— PSTN user ARPU values drop, The new service progress is slow

Development of the firm network ► Advance the omni-directional business of firm network PSTN gradually ► Developing direction of the firm network in the future: 一develop the new businesses to lengthen the life of existing PSTN

Development of the firm network Second, Speeds up develops the broadband business of the firm network ► The major direction is to set up NGN, develop NGN firm network value-added service —— The goal is realizes the existing service of PSTN converge with the new service of IP network , and unify number manage terminal transportability.

The next NGN generation ► NGN is a grouping network, It offers the multiple operation including telecommunication service, it Can utilize many kinds of bandwidth and conveyance technology with QOS ability , Realize that the business function and separation of technology of the ground floor convey; It offers user to insert into different business provider's networks freely, and support the moving in common use , realize consistency and unity that users use to the business ——Core network grouping ——Part of the network equipment ——Access technology diversification ——The network interflows the gateway ——The business / control / exchange is separated Compatible and interconnected QOS Network Intelligent terminal security NGN New business Total investment management of Commercial model

Converged communication –the target of NGN The target of NGN is to realize the voice, data, video and integration businesses of multimedia of IP and the mobility of IP. ► NGN merges many business development of the environment base on IP network, it provide value-added service flexibly , promote benefit of the network ► NGN access network use the core network model which adopt resource plan in advance , it guarantee QOS ► Overlap network tactics: utilize existing PSTN and IP network, it aim at those users that have opening service platform, Introducing the new integration value-added service. ►

Call center --Transition tactics that PSTN network business assembles ► ► ► The traditional call center is equal to simple point of PSTN or multiple point of POP. The call center can attract user's consumption and increase and call time The call center provides the new value-added service and the identical bill service Can tie up more value-added service to the existing PSTN user Can converge the contents of many kinds of services network and connect each other The firm network increases the call center synthesis to allow user to choose to insert PSTN or soft switch IP network synthetically

The way of business of the traditional call center The traditional service of call center relies mainly on voice, With the differences of the business kind and network complexity, the ways provided service are changing, So the services in which the traditional business of call center offered has gone through a stage of the gradual progressively ► The service in which PSTN call center's business offers: ► § § ——Utilize fundamental network of PSTN to offer the business ——Utilize the local platform of call center to offer the business ——Utilize PSTN intellectual network way to offer the business ——Utilize the call center with ICP , mobile SP to combine the business of offering

The purpose of introducing SIP technology into call center ► ► ► Session Initiation Protocol （SIP）: the rule of the communication technology and model accord with PSTN business and call out SIP make PSTN and IP business new application, especially for the development course of the value-added service becomes fast , safe , flexible and expandable The excellent expansibility of the SIP can reduce the pressure nodal of the call center , can raise the ability of the process of the system that is called out by a wide margin SIP combine Internet application closely, increase signal and QOS requirement. SIP is base on the soft switch design, the IP which represents the communication mode of NGN calls out

SIP call center --Converged communication model ► ► ► SIP supports converged communication model of the call center in view of NGN service/Control/Hands over the phase change separation design DSL/LAN popularized is a firm main way to insert the broadband IP network into network With PSTN-PABX assigned number as foundation , make SIP soft switch call center platform as interflowing POP node of Converged communication of PSTN-IP exchangeable platform of SIP call center offers API interface of the opened third party media's information service Support NGN terminal model of broadband IP and PSTN existing POTS terminal station

SIP call center --Converged communication model SIP PSTN Telephone subscriber P A B X Telecommunica tion company Exchange the centre National public telephone network soft switch platform Call Center Call center platform Information service platform Charge with the network management system Broadband IP network / special network National public data network / integrated soft switch the special network of data service platform Soft switch network I S P Access Terminal station IP subscriber Data centre Third party's information service

Characteristics of SIP call center Easy to revise the business characteristics , offer the new business in a flexible way ——Exchange function and business function are concentrated on special equipment, when the new business was introduced, we can only upgrade the business function module. ► Opening business service ——Can establish an open environment of the new business for the business provider of any third party , helping to introduce the new business and customer’s individualization ► INTERNET system structure and commercial mode ——The client realizes the service proxy, the server realizes the service control ► Multiple medias ——voice , data , image were unified into a same multimedia service ►

Description of converged communication of SIP call center ► ► ► Communication Businesses: customer service, VOIP , click to dial, click to fax, Visible telephone conversation, teleconferencing etc. Messaging Businesses: Unified Messaging, text message, voice mail, EMail, medial messaging, chatting etc. Information Businesses: news , sports , travel , finance , weather , Yellow Page , ticketing service of different information inquiry , order , notify , etc. Payable business: E-commerce , paying on the net , selling and orders tickets , payable browser etc. Entertainment business: exchange game , lottery , riddle , education , advertisement , etc. Media business: VOD , NVOD , IP-TV , MP 3 , video-game etc. All business can be independent or combine organically

terminal support of the evolution of call center service In traditional telecommunication PSTN networks, a large number of telephones are blind and unintelligence terminal station ► When NGN come out, a large number of multimedia business and network converged business related to a large number of terminal station control and Processing function, Some services must alternately realize directly through the coordinated way between the terminal, which require the terminal station have suitable intelligence ► The terminal station of SIP call center is limited by volume , power loss, price , use custom, etc. , must consider corresponding platform technology and agreement technology. ►

Terminal support of the traditional call center The terminal access of traditional PSTN call center is supported ——POTS simulation telephony /PBX ——PSTN fax ——GSM/CDMA mobile ► The terminal access of the multimedia call center is supported: ——PSTN Videophone ——PC cooperating with IP-WEB to insert ——Mobile equipment and PDA cooperating with IP-WEB to insert ►

The terminal plan of Call center NGN network Cooperate with firm network DSL and LAN to access: The opened SIP offers many ways to access the terminal station of the call center NGN network group. ─ ─ ─ Desk-top computer and laptop willow phone SIP-IP telephone and visible telephone Voice over IP (VOIP) Telephony which support SIP visible telephony media gateway which support SIP mobile equipments and PDA

The plan of the terminal oriented call center ► Enterprise's customer service --PC, IP terminal station or the soft terminal station access ——the remote network of enterprise's customer service is distributed and interconnected ——PSTN customer service: Bidirectional or multi-party conversation (IP telephony and PSTN interconnected） ——WEB Enterprise resources sharing（114 yellow page，IDC space，web connection） ——WEB Enterprise resources promotion + on-line instant messaging (news/Multimedia communication) ► Personal customer service – PC, IP terminal station or internet phone access ——VOIP real-time communication, bidirectional or multi-party conversation (IP telephony and PSTN interconnected） ——Interactive communication and amusement business (network surfing, order information, download MP 3)

Service terminal recommendation PC and IP terminal station ► PC and soft terminal：voice +WEB communication function ——PC+USB-Phone or mic （only need to download install driver，PC online，It is convenient for moving environment to use ► IP terminal：single voice（+visible）telephone function ——IP telephone and visible telephone which support SIP ——Voice over IP (VOIP) Telephony which support SIP

The call center solve the predicament of terminal of NGN application ► The terminal of the NGN network group transmit the voice, data and image into the soft switch of call center at grouping exchange network from client terminals ——The development of Broadband business and application was at a critical point, face the bottleneck of user's terminal quantity ——The development of NGN terminal concentrates on how to insert the Set Top Box and computer into the user insert layer, this has hindered traditional PSTN and the CATV user's scale use greatly ——New service offer multiple functions which request to uses the gateway solution, it has neglected the most popular telephone and the television (HIFI) the terminal, but converged communication need the massive popular intelligent terminal

Three nets in one-----the solution of converge communication ► ► The existing PSTN terminal support the telephone that POTS inserts The existing broadband IP terminal supports the computer which the Ethernet inserts Existing CATV terminal support the television / stereo that HFC inserts set-top box of the digital media application can compatible with above three kinds of inserted function. but the function is limited Three nets to one Telephone NGN PC/LAN PSTN IP CATV Television/Hi. Fi Internet Set TOP box

terminal of converged communication service -Network media microphone patent product of Call center NGN network terminal : Network media microphone (own intellectual property rights) ► ► ► ► Three nets in one---- realized The terminal of call center NGN group network of converged communication Considered the PSTN operation custom (digit dialing) and seeing and hearing function custom (by the television/stereo) Base on SIP soft switch design，it represent the next generation of IP communication terminal model Support online text instant message, voice data transmitting、video data transmitting etc. Support multiple media communication and multiple communication Support MPEG-4，compatible with MPEG-2、MP 3 Support SIP communication protocol ，support ADSL/LAN/Cable Modem broadband that DHCP inserted Support PSTN communication，based on the E. 164 code digit dialing rule

Converged function——The network media microphone terminal designing Interface function RJ 45——Broadband IP ► RJ 11——PSTN ► AV/S-V——analog TV ► component video —— digital TV ► 5. 1 stereo——HIFI ► AC/DC——electricity ► USB——remote driver ► Operational guide PSTN telephone call ► VOIP telephone call ► Digit dialing call——according to IVR prompt ► ► ——dial up to choose voice ► ► ► information service ——dial up to choose online Voice/cam communication ——dial up to choose IP-TV/ game ——dial up to download text message ——dial up to download media information

The intelligent terminal helps to appreciate business development of call center As the terminal of NGN call center grouping network , the computer and microphone supply： ► Real-time communication service (dual direction and multiple voice communication and video communication) ► Interactive communication service (text or media or Instant communication service ） ► Interactive entertainment service （MP 3 music，online game etc） ► Messaging service （MMS，SMS，i-FAX，Mail） ► Content transmission service（media, video, broadcast transmission or downloading） ► The real-time multi- services（real-time interactive service was united by Multi- services ）

The description of SIP call center's communication model

multimedia information interactive service diagram of Network media telephone

Multimedia information interactive service model of converged communication

Platform support——Commercial technological analysis of the model of SIP call center ► Security ► Qo. S control ► NET Administration ——Set up the fire wall to manage filter authority, Prevents the illegal call to guaranteeing the nodal equipment ——Isolation user data stream, Multiple encryption, Guarantees the user information the SIP soft switch security Call center ——The terminal uses the DHCP+MAC address identity to guarantee the security of the business POP PSTN ——The dynamic adjustment of the buffering area, Jam processing ——The dynamic measurement of the chain, echo suppresses and comfortable noise IP Transmission net ——Bandwidth resources measuring and reserving ——Network management , business management and dynamic management which users insert Intelligent terminal DSL/LAN SIP ——Support traditional voice , video news and multimedia business Intelligent ——the service support ability, communication, security, manageability terminal ►

advance Tactics --Commercial plan of SIP call center's scale NGN must consider emphatically that how to converged three networks in one , especially converged the communication network and Internet together : What NGN business is disposed and should be considered at first with existing network business coexisting and interflowing Experiment stage : based on the consolidated number call center platform, it offers the width narrow band comprehensive service to insert, it realizes interflow , flexible fast , low cost PSTN/IP network which deposed to access Vo. IP and the PC soft terminal network, Developing a experimental platform NGN network; ► Service commercial stage: : : Provides the SIP-Vo. IP gateway function, The support narrowband voice WEB service and grouping voice Vo. DSL insert PSTN network; ► ► NGN stage：Uses the SIP technology to realize the grouping multimedia service, the network media microphone becomes one of the normalizers of NGN network; the comprehensive evolution of the NGN service grouping network is realized by PSTN+IP

Implementation Plan --TTS value-added service solution ：the solution plan from call center to NCN converged communication The first step：Developing SIP soft switch call center system and PC soft terminal station The second step： Developing SIP soft switch call center experimental system ， communicated with PSTN-PABX ——offer online customer service + resource-sharing service for enterprise's users ——offer VOIP instant message +UMS service for telecommunication users The third step：the new service of SIP soft switch call center experimental platform ——converges with SP/CP net service ——converges with multimedia service The fourth step： SIP soft switch platform of call center superpose the media server, opens API interface ——Media's microphone industrialization of the network, it was used and disposed on a large scale ——NGN converged communication is the representation of the cross media service such as IP-TV etc.

The framework of the SIP call center soft switch experimental platform ► Proxy Server ► Redirect Server ► Registrar Server SIP Gateway） Call center server （IVR、CTI、ACD） ► PABX-E 1 ► Broadband port （NX 2 M+N common network IP address） ► ►

The outline the SIP call center soft switch experimental platform

The basic function of SIP call center soft switch experimental platform ► ► ► ► PSTN call center offers the income number two times dialing divert, it will show the caller and caller's authentication The call center Vo. IP terminal has domestic , international IP longdistance calls out function Inbound IVR，call divert，hooked function calls, automatic redial Multiple conversation——teleconferencing 、call control Dynamic voice play/record——Follow-me voice service /ring tone service UMS Unified Messaging service--automatic platform, voice leaving message /mail , E-Mail, fax / mail , instant news WEB sharing resource platform——Yellow Page orders, inquiries popularization , website's chaining, online IP 800, IDC space rents, WEB sharing software

commercial experimentation of TTS converged communication——SIP call center

commercial experimentation of TTS converged communication——web sharing resource

commercial experimentation of TTS converged communication——China Call telecom club Cooperative partner Agent's channel Network users End user UMS Call center Converged communication value-added service Popularization telecom club product

commercial experimentation—— project of TTS converged communication Firm network PSTN & Broadband IP user PSTN+IP of SIP call center soft switch telecom value-added service users UMS ICP Moving SP NGN users Intelligent terminal Cross media experimental platform Tel/CNC/CRC DSL、 LAN UNICON IP-VPN CATV-HFC CNII/Great wall etc ISP-IP Oversee VOIP SIP call center platform With API value-added service platform Three net in one Broadband IP NGN Converged communication Commercial platform

Commercial experimentation – Progress of TTS converged communication program ► ► ► ► Cooperate with China Railcom for 95105168 - SIP soft switch call center test platform Local PSTN call into the platform of 95105168 call centers to cover Jiangsu Province / Shanghai Open 95105168 -XXXX customer service line to the enterprise users Open 95105168 -XXXX business hot line to China Call telecommunication club Open online checking, online adding value, login to website: http: //www. tts. net. cn Open user's online resource-sharing, login to website: http: //www. chinacallcenter. net Open registration to China Call Telecommunication club, login to website: http: //www. chinacallcenter. net Publish China Call – 95105168 call center service card Low rate, Perfect network, High-quality service

Commercial experimentation -- TTS converged communication program plan ► ► ► ► ► Opening Shanghai 96 XXX +ABCD-SIP soft switch call center test platform --Increase the media server , expand the channel of cooperative partner Shanghai 96 XXX +ABCD links with platform of China Railcom 95105168 call centers Start to offer IP 600 business and IP 800 business to enterprise's users Offer the teleconference business service to enterprise's users Open UMS business to member of China Call telecommunication club Tentatively Open IP-TV business to member of China call telecommunication club Tentatively Open cell phone game business to member of China call telecommunication club Offer international IP telephone through business service (Incoming/outgoing international IP phone call, international IP telephone roams ) Publish China Call telecommunication club telecommunication valueadded service member card

TTS value-added service technology development model SIP soft switch call center model SIP Network media Microphone terminal PSTN Broadband IP 网络媒体话机 电视机 音响 letters patent applying USB硬盘

Commercial experimentation --TTS converged communication project resource ► Business license of the telecommunication service The second type value-added telecom services (serial number: Shanghai B 2 -20040407) ——The business of call center, Internet's information service, move the information service of the network Network culture business license: Ministry of Culture authorizes to be engaged in Internet culture management < the law article (2004) 0107 > ——Business scope: Utilize Internet to deal in other cultural products , audio and video product, animation and so on other cultural products letters patent： Network media microphone Patent application number of the People's Republic of China: 200420078125. 8 The application of the network media microphone terminal and communication method Patent application number of the People's Republic of China: 20041512

ADDRESS： Shanghai No. 500 Xing. Jiang road Room 2713. The Shanghai hotels of green land Hiayue Customer service： 95105168 -9999 9000 Network administrator： 95105168 -9998 Email：ttsshen@yahoo. com. cn