Convention Bureau Detroit HA 1895 International Association of
Τα πρώτα βήματα • Ίδρυση του πρώτου Convention Bureau στο Detroit των HΠA το 1895 • International Association of Convention & Visitor Bureaux (IACVB) v. Iδρύθηκε το 1914 vΣημερινά Mέλη: 526 Convention Bureaux από 30 χώρες (472 από τις ΗΠΑ + 54 από άλλες χώρες)
Γεωγραφική διαφοροποίηση • Eθνικά Convention Bureaux (π. χ. German Convention Bureau) • Περιφερειακά Convention Bureaux (π. χ. Scottish Convention Bureau) • Tοπικά Convention Bureaux (π. χ. Sydney Convention & Visitors Bureau, Brussels Congress)
Sydney Convention & Visitors Bureau Σύνθεση Εσόδων:
THE 2004 INTERNATIONAL BENCHMARK SURVEY OF CONVENTION & VISITORS BUREAUX by Dr. Dimitris Koutoulas
International Benchmark Survey Of Convention & Visitors Bureaux Φορείς που προμηθεύτηκαν τη Μελέτη: Aυστρία • Vienna Convention Bureau Δανία • Wonderful Copenhagen Bέλγιο • Brussels International Tourism & Congress Φινλανδία • Tampere Convention Bureau • Finland Convention Bureau Kαναδάς • Tourism Vancouver • Ottawa Tourism & Convention Authority Γερμανία • Munich Convention Bureau • German Convention Bureau • Hamburg Tourismus • ghh consult Gmb. H Kροατία • Croatian Convention & Incentive Bureau
International Benchmark Survey Of Convention & Visitors Bureaux Φορείς που προμηθεύτηκαν τη Μελέτη: Nορβηγία • Oslo Promotion/Oslo Visitors & Convention Bureau Kύπρος • Kυπριακός Oργανισμός Tουρισμού Nότια Aφρική • Cape Town Convention Bureau Kορέα • Korea Convention Bureau Eλβετία • Switzerland Convention & Incentive Bureau Oυγγαρία • Hungarian Convention Bureau Bρετανία • Visit London • Greater Glasgow & Clyde Valley Tourist Board • Visit. Scotland Business Tourism Unit • British Association of Conference Destinations • Association of British Professional Conference Organisers • Manchester Metropolitan University • KPMG Travel Leisure & Tourism Advisory Services
International Benchmark Survey Of Convention & Visitors Bureaux Φορείς που προμηθεύτηκαν τη Μελέτη: Oλλανδία • Netherlands Board of Tourism & Conventions Tουρκία • Istanbul Convention & Visitors Bureau Hνωμένα Aραβικά Eμιράτα • Dubai Convention Bureau HΠA • Albuquerque Convention and Visitors Bureau • Greater Phoenix Convention & Visitors Bureau • LA INC Convention & Visitors Bureau, Los Angeles • NYC & Company, New York City • San Diego Convention & Visitors Bureau • Tampa Bay Convention & Visitors Bureau • Las Vegas Convention & Visitors Authority • San Jose Convention & Visitors Bureau • Saint Paul Convention & Visitors Bureau • George Washington University • University of Central Florida • University of Guelph • Saint Leo University, Florida • Purdue University
International Benchmark Survey Of Convention & Visitors Bureaux Benchmark Survey • Main emphasis: CVBs located outside the USA • Conducted May-July 2004 • 60 non-US CVBs + 40 US-based CVBs • Response rate: 30. 5% • Respondents: 69% non-US (52% Europe), 31% US
International Benchmark Survey Of Convention & Visitors Bureaux Geographic Scope
International Benchmark Survey Of Convention & Visitors Bureaux Origin of Shareholders
International Benchmark Survey Of Convention & Visitors Bureaux Acceptance of members
International Benchmark Survey Of Convention & Visitors Bureaux Target Markets
International Benchmark Survey Of Convention & Visitors Bureaux Annual Budget Average annual budget (in Euros) Largest budget in the sample (in Euros) Smallest budget in the sample (in Euros) Average annual budget excluding largest budget (in Euros) 11, 896, 920 152, 288, 000 150, 000 6, 047, 292
International Benchmark Survey Of Convention & Visitors Bureaux Sources of Income
International Benchmark Survey Of Convention & Visitors Bureaux Sources of Income
International Benchmark Survey Of Convention & Visitors Bureaux Main Expense Categories
International Benchmark Survey Of Convention & Visitors Bureaux Personnel Average number of staff 75. 2 47. 4 22 6. 2 Largest number of staff in the sample 903 503 400 76 Smallest number of staff in the sample 2 0 0 0 45. 7 31. 1 8. 1 6. 4 Average number of staff excluding the largest CVB
International Benchmark Survey Of Convention & Visitors Bureaux Personnel
International Benchmark Survey Of Convention & Visitors Bureaux Budget-To-Personnel Ratio Average budget-to-personnel ratio* (in Euros) 152, 989 Maximum budget-to-personnel ratio* (in Euros) 374, 813 Minimum budget-to-personnel ratio* (in Euros) 56, 250 The budget-to-personnel ratio is calculated by dividing a bureau’s annual budget by the number of its staff (each part-time and seasonal employee is counted as a half staff member). *
International Benchmark Survey Of Convention & Visitors Bureaux US-based vs. non-US Bureaux Comparisons US-based CVBs* Non-US CVBs Average Annual Budget 5, 315, 615 Euros 5, 380, 188 Euros 84% vs. 16% 68% vs. 32% 53% 56% 18 24 51% 60% Public vs. Private Sources of Income Marketing Budget as % of Total Expenses No. of Full-Time Staff % of CVBs Accepting Members * Source: IACVB Foundation 2003
- Slides: 31