CONTOSO, LTD Strategies for Success • About Contoso, Ltd • Your corporate image • Know your media • The three R’s of media planning • Your public relations budget • Media plan • Relationships • Planning for the future • Contoso success stories
CONTOSO, LTD About Contoso, Ltd
CONTOSO, LTD Your Corporate Image • Contoso and you – How Contoso will develop and strengthen your company’s image – Strategies for maintaining a presence • Positive spin – Defining “spin” – Creating a strong impression
CONTOSO, LTD Know Your Media • Television • Radio • Print • Outdoor • Video • Internet
CONTOSO, LTD The Three R’s of Media Planning Media types are listed on slide 5.
CONTOSO, LTD Your Public Relations Budget
CONTOSO, LTD • Creation • Production • Implementation Media Plan
CONTOSO, LTD Relationships Local Political Your Company Environmental National It is worth it to create community relationships on several levels.
CONTOSO, LTD Planning for the Future • What’s in store for tomorrow? • What’s in store for next year?
CONTOSO, LTD Contoso Success Stories
CONTOSO, LTD Proven Results
CONTOSO, LTD Satisfied Customers • “Contoso, Ltd provided my company with that Je ne sais quois that we had been looking for. ” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors) • “Because of the hard work from our Contoso, Ltd team, we have increased our client numbers by over 200% in the last two years. ” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)