Contents Intro of Beijing Today Content of Beijing

Contents 目录 Intro of Beijing Today 简介及背景 Content of Beijing Today 内容简介 About the readers 读者定位&描述 Distribution 发行 Advertisement 广告

Intro of Beijing Today 简介及背景背景：高端权威《今日北京》2001年创刊，是首都唯一的一份英文周报，由北京市政府新闻办公室、北京青年报主办。读者包括母语为英语的外国人、国内的高阶层人士以及外交官和政府决策者。《今日北京》周报每期发行量为 5万份，每周 5出刊，在报刊亭零售并直投到酒店、公寓和外国人社区，是北京英文媒体中最具权威性的报纸之一。 Beijing Today has been published since 2001 and is the capital's only English weekly newspaper. It is published under the auspices of the Information Office of the Beijing Municipal Government and run by Beijing Youth Daily. With a circulation of 50, 000 newspapers a week, published Friday, Beijing Today is sold at newsstands and distributed in hotels, apartments and expatriate compounds. It is seen as one of Beijing's most authoritative English media sources. 内容：丰富实用精练多元化 • 新闻视角新锐多元，国际视角报道北京 • 独家关注在京老外的各种新闻 • 选择中外读者感兴趣的话题做深度报道 • 体现国际化都市中的文化差异、碰撞与融合 • 文化生活副刊，则是国际化生活的北京指南 • 文章更简洁精炼，语言更原汁原味 • 四开24 版，符合国际化纸媒趋势，内容更丰富。 • Varied story angles; views Beijing from an international eye • News from the city's expat community • Interesting topics about cultural differences, conflicts and hottest news • The Culture & Life Supplement is an internationalized life guide in Beijing. • Concise wording and native language • 24 pages of rich content

Content of Beijing Today 都市综合类英文周报四大内容板块内容简介 Culture and Circle News Life Style 新闻板块 “圈子”板块文化&娱乐版块 News 选择中外读者都感兴趣的话题、体现文化差异、观念碰撞、国际融合的新闻。 Interesting topics about cultural differences, conflicts and the hottest news 特色独创 Study 学习版块 Circle 独创的报道领域，利用我们的语言优势，报道外国人在京新闻，为外国人提供本地化的信息沟通平台。 Pioneering coverage. News for and about Beijing' s expats, and a communication platform for the community. Culture and Life Style 体现国际新锐潮流趋势，提供在京的国际化生活资讯 International fashion in Beijing Study 为英语学习人群提供最地道、最有趣的英语学习方法 Amusing anecdotes for English learners

Content of Beijing Today 内容简介 News 版块栏目设置 News 选择中外读者都感兴趣的、能体现中外观念差异、碰撞、融合的新闻 Business The most interesting stories to convey cultural differences and conflicts 内容选择中外公司的合作、中国公司进入外国市场及外国公司在中国财经新闻摘编外电对中国财经的大量报道。语言更加原汁原味，报道更专业和易读 Reporting on joint-ventures, domestic enterprises' expansion into foreign lands and foreign companies' activities in China. We put foreign reports about China in perspective. BUSINESS Outlook OUTLOOK Debate & Focus News DEBATE&FOCUS 追寻外电记者，看外国媒体视角下的中国新闻。追访外电中国新闻背后的新闻 China as seen from abroad. We follow foreign news coverage of China's events. 讨论、深度报道世界各国普通人的热点话题，焦点话题，中外不同人的反映，摘编了国外媒体，国外 BBS上对国际焦点话题的不同评论 The hottest topics from around the world with a focus on differing opinions in China and overseas. Debates bring together information from foreign media and domestic BBSes.

Content of Beijing Today 内容简介 Circle 版块栏目设置 Expat News Commerce&Consulates Community 在京老外圈中发生的重大新闻或新闻特写 Important updates foreigners in Beijing 外国驻京使馆、商会新闻。涉及外国纪念日及中外文化、商业交流等采访报道 Embassy and business news. Foreign holidays, cultures and business communications 关注外国人社区、外国人俱乐部、运动队、NGO等各种组织中发生的新闻 Foreign communities, clubs, sports meetings, NGOs and other news 为在京老外提供实用生活服务新闻信息 Tips to help foreigners integrate into Beijing life News U can Use Expat News Commerce & Consulates Community News U can Use

Content of Beijing Today 内容简介 Culture and Life Style 版块栏目设置 Food Trend Shopping Central Stage Food 以外国人的视角介绍北京美食，饮食风尚。 Trend 介绍国际新兴生活方式或潮流动态，特别配合中国年轻人在这方面的同步动态。外国人对中国年轻人的状态特别关心，所以我们以这种方式向世界介绍中国的年轻一代 Shopping 专题操作，每次选一种在京老外需要的商品或介绍到哪里可以买到性价比比较高的某类商品，提供若干品牌和选择 Weekend 介绍最热周末娱乐信息 Central Stage 文化艺术专版，跨版介绍新锐、热点文化或艺术，是今日北京的精品栏目。 Health Weekend Health Travel Introducing foreign readers to delicious foods and hot fashions in Beijing. Introducing foreign readers to the international new lifestyle and fashions of China's youth. Foreign readers are very interested in China’s next generation. Shopping information. It introduces new brands, new choices. The hottest weekend events two-page spread to introduce new cultural phenomenon and art. It is also one of the top pages of every issue. 中外热门讨论的健康问题。结合专业医生的意见，中外方式，坊间方法来组成实用版面 Health advice and warnings each week. Topics draw on both traditional Chinese and Western medicine. Travel Focuses on useful travel information. New travel destinations and scenic spots. Rather than read a travel book, see the world as it is. 强调旅游信息的可用性只选择新兴路线，或值得玩的地方，具有深度游特点

Content of Beijing Today 内容简介 Study 版块栏目设置 Career Chinglish Script 强调实用，为英语学习读者提供生动的内容与跨国大企业联手，实例讲解英语在职场中不同方面的使用，以及跨国企业中的职场文化，为英语学习读者的职业生涯提供实际帮助邀请外国专家及高校英语教授，点评、纠正中式英语的错误表达 Provides lively and practical content for English learners. We work with transnational companies to teach native English used in many different careers. Anecdotes explain the culture of transnational companies through misunderstandings about practical usage. Foreign language experts and university professors step in to point out and correct expression mistakes in English.

Beijing Today Online 今日北京在线 www. Beijing. Today. com. cn 每日更新独家原创内容，每日更新编辑博客。个人、企业免费发布分类广告信息，详尽全面的分类广告发布系统，为在华外籍人士提供涵盖生活、作全方位的信息互动平台。面向企业的活动、新闻消息发布平台，企业可免费发布与市场推广、公关新闻、活动召集等相关的消息动态。收集归纳北京最热门的热点地区，实时提供热点地区的商家动态，活动信息。 Updated exclusive reports every day, Editors' blogs Individuals, organizations and companies post classifieds for free. The comprehensive classified ad system provides foreigners in China an interactive platform to get information on life and work. The site publishes events information and news releases. Companies can release information on marketing promotion, news or events. It collects and provides updated information about the hottest events in Beijing.

About the readers 读者定位&描述读者分析 Readers Analysis 性别比例 Gender ：男性读者占(male) 41％女性读者占(female) 59％年龄结构 Age: 平均年龄 Age Average : 30岁 15 – 24： 28% 25 – 34： 45% 35 – 44： 17% >45： 10% BEIJING TODAY 读者中年龄在 25－44岁的读者达到 62％，这个年龄段的人群正是趋于理性与成熟，具有极强的消费能力，并且又是广告主青睐的目标消费群体。 62% of Beijing Today readers are ages 25 to 44, which is a positive sign. They have strong consuming ability and are the target audience of most advertisements.

About the readers 读者定位&描述读者分析 Readers Analysis 教育程度 Education 读者中 83％的人拥有本科及以上高等学历 83% of our readers have at least a bachelor's degree. 阅读习惯 Reading habits

About the readers 读者定位&描述读者分析 Readers Analysis 企业/公司中高层管理者 29% Upper-level enterprise employee 29% 高校学生 23% Students in college and university 23% 外企职员 18% Employees at transnational companies 18% 短期入境外籍人士 8% Foreigners living in Beijing 8% 使馆商会作人员 12% Embassy officials and their families 12% 政府官员 5% Government officials 5% 其他 5% Other 5% 在BEIJING TODAY读者中，拥有72%的高端读者人群 72% readers of Beijing Today are high-level 月收入水平（人民币: 元） Income per Month (RMB ) 收入水平 Income Level

About the readers 读者定位&描述 Beijing Today 读者经常消费项目 Readers frequently purchasing item 餐饮娱乐 69% Food & Beverage, Entertainment 旅游度假 23% Travel and relaxation 购买时尚、奢侈品、运动及数码产品 27% Fashion, luxury, sports, digital products 运动健身 63% Exercising and body building 展览及演出 20% Exhibition and Performance 留学深造及教育 15% Study abroad and Education 文化交流及语言、技能培训 37% Culture and Language, skill training 房屋租赁 Apartment rent 12% 美容 42% Beauty products 保险医疗 Insurance and medical 8%

Distribution 发行 BEIJING TODAY的发行量为每期 50, 000份，发行渠道主要包括以下几种方式：定向直投（赠阅）、零售、集团购买、及订阅、促销等； Beijing Today circulates 50, 000 copies a week by DM, newsstand sales, group purchases, subscriptions and promotions.

Distribution 发行发行网点 Distribution Point 网点数量/Quantity of Point 网点名称 Point 2000 China Post News Stands 35 CNPEAK Book Stores 高档餐饮休闲文化娱乐场所 600 Restaurants Bars Pubs 酒店客房及公共区域 200 Hotels Rooms and Public area 别墅高档社区 150 中国邮政报刊亭中图书刊店 Villas and upscale communities 50 Health Center and Clubs 高档写字楼 220 Office Buildings 其他高档场所 100 健身中心及俱乐会所部直投区域定向直投分布 DM Coverage Others upscale Places Area 数量（份）Copies CBD 地区 4200 CBD Area 金融街地区 600 Finance Street 顺义中央别墅区 3600 CBD Villa communities in Shunyi 中关村地区 2400 Zhongguancun Area 长安街沿线 3000 Along the Chang’an Avenue 燕莎区域 2700 Yansha Area 其他外国人聚集区 8000 Others expat communities 跨国公司高层管理人员 500 Managers in transnational companies

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Advertisement 广告示例 AD. Examples 广告

Advertisement 广告物料要求广告 AD. Materiel Requirement • 广告稿电子文件要求精度为 300 dpi, CMYK 四色，Tiff 或JPG格式, 无需出血； • 广告截稿日为广告刊登当周的周二前, 并提供彩色打样； • 特殊形式广告价格另议，广告设计费另议； • 广告刊登前付清全款； • Advertising copy should be provided in TIFF or Jpeg file format; CMYK colors, be 300 dpi, with no bleeding; • Advertising copy should be provided no later than the Tuesday prior to publication, and a printed sample should also be supplied; • The prices for special sizes and designs are negotiable; • The payment should be made ahead of AD. placements