CONTENTS Concept Direction Scenario Proposal Personal Profile Personal

CONTENTS Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board

Concept Direction

Concept Direction ISSUE 거치의 불편함 세균 검출 Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 지저분한 조리대 어지러운 주방

Concept Direction NEEDS Scenario Proposal Personal Profile Personal Scenario time line 음식물이 묻는 좀더 조리도구, 위생적으로 사용할 수 없을까? User Needs Market Analysis Design Concept Image board 조리도구? 받침대

Scenario Proposal

Scenario proposal Main target : : 전업주부 Concept Direction Scenario Proposal → 전업주부 요리하는 빈도 수가 많고 Personal Profile 다양한 조리도구를 사용한다. Personal Scenario time line User Needs Market Analysis Sub target : : 자취생 Design Concept Image board → 요리를 하면서 주방도구를 잘 정리하지 못한다.

Scenario proposal User needs Concept Direction Scenario Proposal Personal Profile Personal Scenario time line • 깔끔함을 유지 • 인테리어에 도움 • 주로 여성이 사용 → 가볍고 안전 User Needs Market Analysis • 일상에 바쁜 자취생 Design Concept Image board • 가사일에 적은 시간 투자 → 복잡하지 않고, 관리가 간편해야 함.

User needs Concept Direction 거치가 필요한 조리기 Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board * 음식물이 묻은 채 바닥에 놓으면 비위생적. 문제 * 무심코 집었을 때 다칠 위험. * 바닥에 내려놓았을 때 눈에 잘 띄지 않음.

User needs 단위(cm) 2. 2 4 Concept Direction Scenario Proposal 27 ~ 32 Personal Profile Personal Scenario time line 22 25. 5 30 User Needs Market Analysis Design Concept Image board 5~12 6~10 평균 너비 4~12 cm 길이 22~32 cm

MARKET ANALYSIS

Market Analysis Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 유형 : 스탠드형

Market Analysis Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 유형 : 받침형

Market Analysis Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 유형 : 행거형

Market Analysis Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 유형 : 수납형 및 기타

Market Analysis 색상 Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board * 부엌의 분위기에 영향 * 위생적이고, 식욕을 돋우는 컬러 * 화사한 파스텔 컬러 * 자연친화적인 분위기

Market Analysis 색상 Concept Direction 따뜻, 부드러움 Scenario Proposal Personal Profile 달콤, 새콤 깨끗, 신선, 짠맛 Personal Scenario time line User Needs 고급스러운, 모던 식욕 억제 Market Analysis Design Concept Image board 과식 위험 (음식 색을 깨끗하고 밝게 함) 쓴맛, 부패한 느낌

Market Analysis 필수사항 Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs 살균/소독 분위기 UP 화상 위험 고려 가볍고 안전하게 낙하 위험 고려 Market Analysis Design Concept Image board 습기/곰팡이

Market Analysis 이미지 스케일 유연한 Concept Direction Scenario Proposal Personal Profile NEW Personal Scenario time line 동적인 유연한 User Needs 동적의 정적의 Market Analysis Old 정적인 Design Concept Image board 견고한

Market Analysis 시대경향 및 분석 Concept Direction Scenario Proposal 1950~1970 부엌 인테리어 Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 여성적, 기능적, 폐쇄적

Market Analysis 시대경향 및 분석 Concept Direction Scenario Proposal 2015년/현재 부엌 인테리어 Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board 중성적, 개방적, 다기능

Market Analysis Concept Direction 시대경향 및 분석 미래의 주방은…? Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis 여러 공간과의 일체화 Design Concept Image board 휴식과 소통의 공간 동적인 실외환경과 가까워짐

DESIGN CONCEPT

Design Concept Direction Scenario Proposal 활발한 주방 Personal Profile 동적인 Personal Scenario time line User Needs Market Analysis Design Concept Image board 친근, 편안한 직관적인 사용 자연친화 단순함

Design Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board

Design Concept Direction Scenario Proposal Personal Profile Personal Scenario time line User Needs Market Analysis Design Concept Image board

Design Concept Image board (받침/스탠드형) Concept Direction Scenario Proposal 동적인 Personal Profile Personal Scenario time line User Needs 자연친화적 Market Analysis Design Concept 단순함 Image board

Design Concept Image board (행거형) Concept Direction Scenario Proposal 동적인 Personal Profile Personal Scenario time line User Needs 자연친화적 Market Analysis Design Concept 단순함 Image board

Design Concept Image board (수납/보관형) Concept Direction Scenario Proposal 동적인 Personal Profile Personal Scenario time line User Needs 자연친화적 Market Analysis Design Concept 단순함 Image board