Contents Chapter 01 Initialism Chapter 02 Chapter 03

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Contents Chapter 01. Initialism Chapter 02. 기획의도 Chapter 03. 제품명 Chapter 05. 광고 영상

Contents Chapter 01. Initialism Chapter 02. 기획의도 Chapter 03. 제품명 Chapter 05. 광고 영상

Chapter 01. Initialism 1 2 3 Meaning A term formed from the initial letters

Chapter 01. Initialism 1 2 3 Meaning A term formed from the initial letters of several words or parts of words, but which is itself pronounced letter by letter. Example USA : United States of America GAO : Government Accounting Office IBM : International Business Machines Initialism ≠ Abbreviation The difference is that abbreviations, like Dr. and ME, are intended to be pronounces in full when read out loud (doctor, Middle English), whereas in initialism has a pronunciation of its own, the concatenation of the names of its component letters.

Chapter 03. 제품명 Forever 영원히 Sweetness 단물이 있는 Chewing gum 껌

Chapter 03. 제품명 Forever 영원히 Sweetness 단물이 있는 Chewing gum 껌

Chapter 04. 광고영상

Chapter 04. 광고영상

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