Content under Strict Embargo until June 20 th

Content under Strict Embargo until June 20 th at 12 pm PT The Network. Intuitive. Cisco partner to customer pitch Cisco Enterprise Networking June 2017

Digital Disruption Complexity Security 1 million devices online every hour $60 B spent on network operations 3 -month average to detect a malicious breach Mobile, Io. T, Cloud, AI/ML 95% manual operations Proliferation of data, lack of insights Customer experience in a multi-cloud environment Attack surface Threat actors Attack sophistication Network challenges Relevant insights at scale Slow and error prone C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Dynamic threat landscape Content under Strict Embargo until June 20 th at 12 pm PST.

Cisco is rewriting the network playbook Traditional network The Network. Intuitive. Hardware centric Software driven Manual Automated Fragmented security Built-in security Network data Business insights C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

The Network. Intuitive. Constantly learning, adapting, protecting Informed by context Powered by intent Applied intelligence Seeing all threats Giving IT time back • Adaptive learning through deep visibility and an understanding of network traffic • Stop 20 million threats a day and learn from every one of them • Turn days of work into hours and hours of work into seconds C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Only Cisco DNA delivers such a transformative network The new network Powered by Cisco DNA™ Software driven Security built-in Business outcomes Make money Cloud Service Management Automated Automation Analytics Save money Built-in security Virtualization Reduce risk Business insights C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Now with new ground-breaking innovations Software-Defined Access (July 2017) Cisco DNA Center (July 2017) Network Data Platform for Assurance (Nov 2017) Enhanced Network as a Sensor with Encrypted Traffic Analytics (Sept 2017) Cisco® Catalyst® 9000 Series Switches 9500 (Jun 2017), 9400 (August 2017), 9300 (June 2017) Cisco ONE™ Software subscription licensing | Cisco DNA Advisory, Technical, Support Services C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Software-Defined Access Industry’s first policy-based automation from the edge to the cloud End-to-end segmentation Automate user access policy Single network fabric Keep user, device, and applications traffic separate without redesigning the network Apply the right policies for user or device to any application across the network Enable a consistent user experience anywhere without compromising on security Common user policy for the branch, campus, WAN, and cloud C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

DNA Center: design, policy, provision, assurance A better way to manage your network Logical workflow to design, provision, set policy Respond to changes more quickly Monitor end-to-end network performance Pinpoint problems more quickly Manage hardware and software lifecycles Predict and act on problems before they happen Reduce downtime with an end-to-end view instead of hop by hop Keep up to date, meet compliance, and plan for refresh DNA Center: Design, provision, automate policy, and assure services from one place C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

DNA Analytics and Assurance with Network Data Platform Gain full visibility Learn from the network and clients attached to it Rapidly troubleshoot Find root cause more quickly with granular details Automate changes Recognize changes and inform the self-driving network Provide insights See problems before your end users do Predict performance Use machine learning to predict how new services will affect service levels Know the now, predict the future C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Encrypted Traffic Analytics Analyze Net. Flow metadata without decrypting traffic flows Global-to-local knowledge correlation: 99. 99% threat detection accuracy Encrypted Traffic Analytics from newest Cisco® switches and routers Security with privacy C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

The new Cisco Catalyst 9000 Integrated security Mobility ready Io. T ready Cloud ready Find and contain threats quickly with real-time monitoring Simplify BYOD on boarding Instantly onboard Io. T devices Build apps through programmability Automatically segment Io. T traffic for better security Improve applications performance from user to cloud Threat detection for encrypted traffic Manage and secure wired and wireless from one device Future-proofed with UADP 2. 0 and open and programmable Cisco® IOS® XE Software C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Reduce costs SD Access saves costs for petroleum customer* • 67% reduction in cost to carry out network day-to-day tasks • 48% cost savings from reducing the effects of security breaches and maintaining compliance • Lowered issue resolution cost by 80% with centralized control, tight integration, automation of network management The new network will propel your business Make money Hyatt delivers engaging guest experiences • 20% increase in non-room revenue • 65 -point increase in net promoter score • 25– 40% increase in lobby bar spend Lower risks Cisco securely connects Rio 2016 Olympics Games • Detected 674 x Trojan horses first 2 weeks • Blocked 23, 000 suspicious sites daily • Delivered 2. 1+ petabytes of secure traffic * Source: Internal TCO Analysis with Large Enterprise Customer Capex Reduction based on converging IOT Networks C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Customer Success: Empower IT to Respond Fast Michael Giresi, Chief Information Officer, Royal Caribbean Cruises Ltd. Raja Ukil, Chief Information Officer, Wipro Sebastian Meissner, Network Architect, DB Systel Gmb. H" Markus Voegele, Senior Network Architect, IBM Multi. Network Services C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential “ Kevin Tompkins, Network Architect, Scentsy Jade University of Applied Sciences Content under Strict Embargo until June 20 th at 12 pm PST.

Only Cisco and [partner name] can deliver the new network [Partner logo] One trusted networking leader Value prop 1 End-to-end security, analytics, automation Value prop 2 Best-in-class integrated architecture with intelligence Value prop 3 Award-winning services and support Value prop 4 Industry-only complete SDN Value prop 5 C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Simplified Cisco ONE Packaging for the New Era of Networking Current Packaging New Packaging Network OS DNA Software* Network Advantage DNA Advantage IP Services Full L 3 and core differentiators IP Base Routed access and access differentiators LAN Base L 2 features and competitive parity Full L 3 with flexible segmentation and network resiliency Software-Defined Access, Assurance, and ETA solution packages Perpetual, embedded with Cat 9 K Add-on subscription Network Essentials DNA Essentials Competitive parity with full L 2 and routed access Simplified network operations solution package *DNA subscriptions required (min 3 -year term) at time of Catalyst 9000 order C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

New Cisco ONE Structure (Catalyst 9000) Advantage Solutions SD-A Assurance Essentials ETA Base Automation & Monitoring Cisco ONE Advantage Cisco ONE Essentials 3/5/7 year subscription Stealthwatch Subscription Software Network and OS ISE Base & ISE Plus ISE Base Subscription DNA Advantage DNA Essentials Subscription Catalyst 9 K with Network Advantage Catalyst 9 K with Network Essentials (Embedded, perpetual - full L 3 routing) (Embedded, perpetual - L 2, routed access) C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Software support included in all subscriptions What to Sell: § Lead with Advantage: for Software Defined Access (SD-Access), Assurance, and Encrypted Traffic Analytics (ETA) § Fallback to Essentials for Base Automation and Monitoring § Position Cisco ONE for simplicity § Attach Cisco ONE or DNA subscription to all Catalyst 9000 sales (required with the hardware sale) Content under Strict Embargo until June 20 th at 12 pm PST.

New Cisco DNA Services to accelerate your new network journey SD-Access services • DNA ready infrastructure (i. e. . Cisco® Catalyst® 9000 series) • APIC-EM • DNA center • ISE Cisco Catalyst 9 K services Advisory Implementation Optimization Managed Technical Training Develop an architecture strategy and roadmap Reduce risk and speed adoption Proactive innovation and efficiency Minimize disruption Maintain reliability and ROI Advance in-house expertise • DNA Advisory for • DNA Center Advise • Network optimization • Managed enterprise • Smart net • SD-Access training • DNA implementation SD-Access • Security segmentation • SD-Access design and implement for SD-Access • SD-Access total care • Partner solution validation support service • SD-Access migration • SD-Access • Solution support essentials • Network programmability specialist cert. operations planning • Network migration • Network optimization • Managed network upgrade • Smart net total care • Partner support service • Solution support Network as a sensor services • ISE • Stealthwatch® • Security implementation • Fixed: Deployment and integration C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential • Security optimization • Active threat analytics essential • Smart net total care • Partner support service • Solution support Content under Strict Embargo until June 20 th at 12 pm PST.

Cisco DNA Services for Software-Defined Access We’re there at every part of your journey Build expertise Develop a roadmap Receive virtual and hands-on technical training to develop SD Access knowledge Generate new revenue streams by leveraging Cisco Services to identify the business opportunities that emerging technologies have to offer SD-Access Training | DNA Implementation Essentials | Network Programmability Specialist Certifications Maintain reliability & ROI Drive greater customer satisfaction and recurring revenue by sustaining solution performance and increasing ROI DNA Advisory for SD-A | Security Segmentation | SD-Access Design Training Advisory Implementatio n Technical Offer proactive monitoring and management without the investment of building your own service Managed Enterprise for SD-Access Become a trusted advisor as customers migrate to SD Access using predictive steps, expertise and state-of-the-art tools DNA Center Advise & Implement | SD-Access Solutions Validation | SD-Access Migration | SD Access Operations Planning Solution Support Smart Net Total Care Partner Support Service Minimize disruption Migrate and integrate Managed Optimizatio n Achieve operational excellence Increase customer satisfaction by offering the capabilities to optimize your customers’ infrastructure and accelerate the ROI of their network solution Optimization for SD-Access © 2017 Cisco and Cisco Partner Internal. All rights reserved. 18

Start your journey with 3 easy steps 402% Take assessment Demo Calculate ROI Map your digital network journey Experience the new network capabilities Calculate DNA TCO and ROI Let us help you map your network readiness and plan your journey Schedule Cisco DNA™ demos today with Cisco AMs Calculate your TCO and ROI with DNA ROI Advisor C 97 -739103 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Content under Strict Embargo until June 20 th at 12 pm PST.

Catalyst 9 K: Advantage vs. Essentials Advantage SDAccess Software-Defined Access Assurance & Analytics Policy-based Automation and Assurance, Fabric Enabled Wireless Network insights from analytics and machine learning, clients and applications covering on-boarding, connectivity and performance Encrypted Traffic Analytics, m. DNS GW, NAT/PAT Ready Telemetry & Visibility DNA Essentials 3, 5, 7 Year Terms DNA Advantage (Inclusive of DNA Essentials) Security & Io. T ERSPAN, AVC, NBAR 2 Flexible Network Segmentation MACSEC-256 VRF, VXLAN, LISP, Trustsec, FEW, MPLS L 3 VPN Io. T & Mobility High Availability & Resiliency Full Routing Functionality BGP, HSRP, OSPF, ISIS, HSRP, GLBP NSF, GIR, Stackwise Virtual, ISSU, Patching Optimize Bandwidth Utilization with Multicast Perpetual Enhanced Security Controls Cisco Differentiators Basic Automation Containers, Python, EEM, ANI, Flexible Net. Flow, Wireshark Plug and Play, Easy. QOS Configuration * Basic Monitoring Capabilities Element Management Easy. Qo. S Monitoring *, Client and Device 360, PSIRT Compliance * Image and Patch Management, Topology and Discovery Network Essentials Network Advantage (Inclusive of Network Essentials) Co. AP * Future Essential Switch Capabilities Dev. Ops Integration Layer 2, Routed Access, PVLAN, VRRP, PBR, CDP, Qo. S, FHS, 802. 1 x, Macsec-128, Co. PP, Trustsec SXP, IP SLA Responder, SSO Programmability with Open Models and Netconf/Restconf, Pn. P Agent, ZTP Telemetry & Visibility Sampled Net. Flow, SPAN, RSPAN MSDP, m. VPN, Auto. RP, PIM-BIDIR © 2015 Cisco and/or its affiliates. All rights reserved. Inclusive of Switch and DNA Center Capabilities Cisco Confidential 21

What’s in each Software package? Cisco ONE Advantage Encrypted Traffic Analytics (ETA) DNA Center Software Defined Access Assurance Base Automation & Monitoring ISE Stealthwatch ISE Plus ISE Base Stealthwatch C 97 -739094 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Included Capable (requires additional purchase) A la Carte Cisco ONE Essentials DNA Advantage DNA Essentials ISE Base & Plus and Steathwatch required ISE Base & Plus recommended* ISE Base recommended Content under Strict Embargo until June 20 th at 12 pm PST. * ISE Base & Plus required to troubleshoot network with user name search

Customer Case Study Petroleum customer SD-Access delivers real business outcomes Challenge Large global network deployment with network infrastructure management challenges and the many complex requirements of a modern business: • $4. 7 M cost in policy changes • Up to 18 months per software upgrade cycle 67%* 80%* 48%* Reduce network provisioning cost Improve issue resolution cost Reduce cost of security breach • More than $5 M to reduce risk and meet compliance • $2. 4 M to manually deploy network Business Outcomes Cap. Ex $14 M 61% • 67% reduction in cost to carry out tasks such as network upgrade, inventory management, provisioning, and policy • 48% cost savings from reducing the effects of security breaches and maintaining compliance • Lowered issue resolution cost by 80% with a simplified dashboard, integration with other Cisco tools, and automation of monitoring and troubleshooting, providing visibility across the network C 97 -739094 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Op. Ex $8. 4 M 14% Current $5. 4 M $7. 6 M With Cisco SDA * Source: Internal TCO Analysis with Large Enterprise Customer ** Capex reduction based on converging IOT Networks Content under Strict Embargo until June 20 th at 12 pm PST.

What’s in DNA Offers? Value Customers buy eligible Cisco DNA products and for a limited time get Incentive Quick. Start Vouchers 4 On Premises: Free Cisco® Stealthwatch® or Umbrella® Branch, WCM, Akamai Connect, CMX Beacon Center Licenses for 1 year and future proofed with SD-Access single context through Cisco ONE™ Meraki: Buy 3+ years, get one year free One $7, 500 voucher per $300 K list of Cisco DNA™ eligible SKUs to deploy DNA solutions using partner services; maximum five vouchers Savings More Software Value More software and hardware value Up to $37, 500 for partner services C 97 -739094 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco APIC-EM Appliance Seed Cisco DNA with one free 64 GB APIC-EM appliance/ customer for orders over $600 K (Meraki excluded) $23, 995 list Simple Financing Cisco Capital® Easy Pay program: customer finances 90% of the purchase at 0% interest ~5% customer financing cost savings or 3. 5% blind discount with no effect to deal margin Content under Strict Embargo until June 20 th at 12 pm PST.

Cisco DNA Vouchers Choose from 32 DNA On-Premises and Cloud-managed services On-Premises Controller Secure Access Cloud managed (Meraki) Secure WAN Secure Perimeter APIC EM Wired Wireless ISR 4 K NGFW Activate APIC EM Appliance Activate Network as a Sensor WAN Readiness Assessment Activate NGFW Deploy via Plug and Play Activate 802. 1 x ISE Activate WAN Base Deploy via Easy. Qo. S Activate ISE and Trust. Sec® Activate ISE Guest Access Activate Prime Infrastructure Activate Prime™ Infrastructure Activate Prime Infrastructure Activate WAAS and Akamai Adoption (APIC EM) Network Automation Implementation Naa. S Workflow * Offers expire on 7/31. Check back for updates. C 97 -739094 -00 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 rd-Party Integrations Secure Access Wireless MX Security MX SD-WAN Systems Manager CMX Location Analytics Wireless Readiness Assessment Security Readiness Assessment SD-WAN Site Readiness Assessment Deployment Planning and Configuration, Training Wi-Fi External Captive Portal Policies, Segmentation, Radius Integration Advanced Threat Detection, SIEM/Stealthwatch Integration Pilot Deployment - Network Provisioning and Automation Onboarding, Splash, and ISE Integration Identity Management and Policies, Compliance - - Location-Aware Mobile Apps - VPN with 3 rd-Party Integration - - Future voucher options Current voucher options Content under Strict Embargo until June 20 th at 12 pm PST.