Content Tailormade For you We understand you are

Content Tailor-made For you We understand you are in the cosmetics business and interested in reducing IT complexity. We are here to help you overcome your challenges and get your business ready for exponential growth.

Recently, we’ve witnessed the beauty commerce industry being driven by mobility, social media, digital OUR VISION marketing, and the availability of information on the cosmetic productive process - from the chosen ingredients to testing methods. Nothing escapes the well-informed customer’s eyes, who, data has shown is very willing to advocate in favor of those able to fulfill on their promises and stick to their values. Customers connect to stories on a personal level, so it is important for brands to be consistently building and supporting their storytelling with evidence. As a result of these trends, , 44% of beauty shoppers in the US are directly inspired by friends, co-workers, acquaintances, and outside Beauty lies in the essential. It is the state of being pleasing to the senses influencers. Beauty brands must understand the dynamics behind a customer’s decision and lead the conversations where they are taking place, especially in regards to marketplaces like Amazon. com, and social media outlets such as Facebook.

Agility Here are the main opportunities you should be looking at in order to stay ahead of the curve. Every agent in this system has to learn to timely respond to market changes and act upon opportunity. Be engaging Omnichannel You should be able to communicate your core values effectively and empower customers so they can lead the campaign by telling your brand’s story. Foster omnichannel strategies to enhance the in-store experience, while provoking greater discussion on subjects pertinent to the online dialogue.

Why partner with VTEX? We are here not only to offer the technology, but to establish a true partnership. We believe that differentiating ourselves only by the features we provide does not add enough value to the relationship. Software functionalities can be developed, however trust and long-lasting relationships can only be earned. Aside from a comprehensive array of capabilities, an agile methodology and a lower total cost of ownership, we at VTEX pride ourselves on being forward thinkers and market influencers, as well as consultants to our customers. Our teams are designed to continuously and autonomously evolve our platform in order to provide a state -of-the-art experience for our customers.

Why partner with VTEX? +7% 01. LATEST INNOVATION average order value +25% best result Avg time to go live 109 days +30% +67% 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE organic traffic landing to checkout +92% best result +132% best result +54% +25% +70% 04. SALES CONVERSION 05. SHIPPING & FULLFILMENT conversion rate approved orders Time to market +300% best result +416% best result 06. IT & SECURITY

Agile design by VTEX is a multitenant Saa. S solution, based on the SOA paradigm. It consists of 70+ microservices, with fully independent lifecycles. VTEX’s architecture was developed to provide high scalability and safety using a unique and stable code, capable of adapting to each customer’s business demands. Due to our agile nature and culture, we are not only ahead of the game in terms of technology but also innovation and customer behavior. Deployments follow the agile methodology and up to 50/day releases for bug fixes are occurring, with zero-downtime.

ELBs & CDNs Elastic Load Balancers & CDNs are always the entry point to our services. It ensures that the services are distributed spatiallyrelative to end-users to provide high availability, high performance, and security. MICROSERVICES A microservice component represents a functional module of the solution. It may be the Checkout Services or Logistics Service, for example. JANUS Janus is our API Manager. It is an internally developed solution consisting of a set of components and is responsible for aspects like HTTPS offloading, caching, request routing, and some security concerns. DATA SERVICES We use both relational and nonrelational databases, distributed indexing, replication, and message queuing systems, among other data services. VTEX Architecture Developed for high performance business, the autoscaling infrastructure supports over 20 x the average requests per minute of a regular day. We are constantly monitoring our microservices to ensure full availability and in the event of an environment failure, a simple restore with a previous version of any component of our system is automated within the deployment process.

What defines True Saa. S? 01 When a new version of the system is upgraded, is there a queue to update customers until it reaches mine? If yes, vendor is not truly Saa. S. 02 Is it possible that my store is in version X and another in version Y with other functionalities? Again, if the answer is yes, your vendor works on the single tenant model or on-premises. 03 If an error or failure is found by a particular customer and then corrected, will this error also be fixed in my store? If the code is unique, once the code has been Subscription-based software, delivered and managed by thirid-party vendedor. Many vendors, however, position themselves that way but still offer a great level of complexity for the infrastructure and or/ application leyer. To help you understand what kind of provider you are talking to, make him the following questions: corrected, all stores absorb that fix, meaning your code tends to be error-free. 04 Customer A is online and customer B is offline, is that possible? This is, perhaps, the easiest way to verify if your supplier’s is truly Saa. S or not. If truly Saa. S, this is not possible. 05 When a new release comes out, do I have to devote a lot of time and resource to test and validate the updates to ensure my website works properly? If “yes”, it probably means that you’re not getting the benefits of a shared platform and it’s centralized development, testing and deployment mode.

True Saa. S VTEX Saa. S Single-tenant Salesforce, Oracle Cloud Commerce On-Premise IBM, Oracle ATG, SAP Hybris, Magento Delivery Model Multi-tenant Single-tenant On-premises Total Cost of Ownership No license, no set-up fee, transparent pricing, pay-as-yougo, subscriptions become cheaper as your business grows, Opex, Expenses are overall better aligned with revenue Potential license and/or set-up fee, Higher costs, Potential hidden and upgrade costs, Capex/Opex. Higher entry and operational costs, Expenditures may not be aligned to revenue since license fees are typically paid prior to revenue generation, infinite hidden costs: hardware, support, backup, operating system, middleware, database, disaster recovery environment, data centers, security certifications, etc. Time-to-market Faster implementation, Easy to use, Designed for business users, Responds in real-time to customers’ needs Slower implementation, More complexity involved, Legacy architecture It requires a lot of time and manpower to implement a new environment, Hardware purchases, Additional software licenses may be needed. Resiliency Auto-scaling infrastructure, Quick reaction platform development team, Endless extensibility, Open. API, SDKs. Elastic infrastructure and extensibility according to vendor Complex maintenance, Slow processes Releases More than 50 updates per day, on average, Upgraded by the vendor, Minimal IT resources needed during upgrades Less frequently updated (on average, once every couple of months), Upgraded by the vendor, Minimal IT resource during upgrades Customers are responsible for upgrades and will have 100% control of versions and scheduling, Often very expensive and time-consuming Ease of use Best practices and example configurations built in, Proven across different industries, Non-technical configuration Wide variation with different vendors, Depends on the vendor and software architecture Usually requires professionals with specific skills and know-how, Expensive customization

True Saa. S Single-tenant On-Premise Flexibility & Customization Very customizable, newer and seamless extensible architecture, New technologies (Angular. JS, REST API, JSON) Older and more rigid architecture, Customization may not be possible Fully customizable and high effort needed for customization, Various types of expertise required Monitoring Sophisticated business metrics and real-time multi-tenant data analytics. Standard monitoring systems according to vendor Standard monitoring systems need to be developed in-house, Implemented using only single-tenant data Upfront Costs Initial and implementation costs, No hardware costs required Significantly higher license, set-up, hardware, and implementation costs. VTEX Significantly lower implementation costs, No hardware costs required Salesforce, Oracle Cloud Commerce IBM, Oracle ATG, SAP Hybris, Magento Mobile ready, Responsive, Adaptive, Mobile subdomain (“M. dot”) Depends on the vendor and solution capabilities, Additional costs Needs to be developed in-house or outsourced Focus Laser focus on business growth, IT teams become game changers Focus on business growth Need to maintain an IT team to support hardware, software and applications

“Unifying commerce is essential and one of the key factors sustaining our global expansion. ” Some of Our Delighted Cosmetic Customers http: //www. tvz. com. br http: //www. lelis. com. br Artur Grynbaum O Boticario's CEO

Browse some functionalities we’ve selected for you 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION VTEX INSTORE VTEX In. Store allows you to reimagine your physical store, backed by the power of e. Commerce using the same catalog, the same product information, the same prices and promotions, the same customer data and the same management system. It ultimately provides full omnichannel consistency. 03. ECOMMERCE EXPERIENCE 04. SALES CONVERSION CMS Unlimited layout control (HTML, CSS, Java. Script, Flash, XML) is provided so your store can look exquisite while functioning most efficiently. 05. SHIPPING & FULLFILMENT 06. IT & SECURITY RECURRENCE Allow your customers to rebuy their last purchases with the click of a button, increasing convenience and conversion rates.

Browse some functionalities we’ve selected for you 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION SEO is enhanced via metatags, 301 redirects, canonical, friendly URL’s for all pages, HTML customization, sitemaps, and robots. txt. 03. ECOMMERCE EXPERIENCE 04. SALES CONVERSION SOCIAL INTEGRATION Social media is one of the best ways to generate traffic, especially in regards to cosmetics. Being able to monetize this powerful channel expands your selling capabilities to a new and unforeseen level. 05. SHIPPING & FULLFILMENT 06. IT & SECURITY MARKETPLACE CAPABILITIES You can sell your products in the 2300+ VTEX Stores, 20+ natively integrated marketplaces, or become a marketplace yourself.

Browse some functionalities we’ve selected for you 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION A/B & MULTIVARIATE TESTING VTEX offers native A/B & Multivariate Testing capabilities. These tests are conducted simultaneously to verify which version will have the best results. 03. ECOMMERCE EXPERIENCE 04. SALES CONVERSION MOBILE FIRST Some VTEX clients have seen over 50% of their sales coming from mobile, so it’s crucial that your e. Commerce has a responsive design. 05. SHIPPING & FULLFILMENT 06. IT & SECURITY RATINGS AND REVIEWS 85% of consumers rely on online reviews as much as they would from a friend’s recommendation. Allow your customers to build your online reputation and you will see your results increase accordingly.

Browse some functionalities we’ve selected for you 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION SMARTCHECKOUT VTEX Smart. Checkout PCI DSS offers a safe 1 -click-to-buy seamless experience without the need of a password, increasing conversion rates by more than 25%. 03. ECOMMERCE EXPERIENCE LOYALTY AND REWARDS 04. SALES CONVERSION 05. SHIPPING & FULLFILMENT VTEX TRIGGER MESSAGES You can configure upsell, cross-sell, During the checkout process, cart abandonment, product reviews, points may be redeemed for discounts. Rewards are configured happy birthday notices, and credit card expiration messages with VTEX per SKU and Sales Channel. Trigger mail or SMS. 06. IT & SECURITY STORE PERFORMANCE A study by the Aberdeen Group showed that a 1 -second delay in page load time is equal to 7% less in conversions. We have a very mature technological foundation and are ceaselessly developing ways to make our platform faster.

Browse some functionalities we’ve selected for you 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION OMS Centralized order management meets customer expectations to buy, fulfill, and return goods. Customers can even alter orders already in place. 03. ECOMMERCE EXPERIENCE 04. SALES CONVERSION VTEX LOGISTICS Multi-docks, multi-inventory, and multi-carriers per Sales Channel are available. After buying through the app or website, customers will also have the option to pick-up the product at the nearest store. This method also has the possible benefit of provoking additional interest in other items in store. 05. SHIPPING & FULLFILMENT 06. IT & SECURITY 360° MANAGEMENT Easily integrate your existing ERP, CRM, WMS, TMS for real-time product availability, delivery options, and package tracking information.

Browse some functionalities we’ve selected for you 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE 04. SALES CONVERSION AGILE BY DESIGN HEALTH CHECK ROBOT Deployments follow the agile methodology and can be as frequent as 50/day which includes: bug fixes, minor and major releases with zero-downtime, allowing your commerce platform to evolve every day. A key component of our monitoring system is the Health Check Robot. It tests a variety of features, including the consumer journey in the web store. 05. SHIPPING & FULLFILMENT 06. IT & SECURITY CERTIFICATIONS We are a PCI DSS Compliant company since 2013, SSAE 16 standards infrastructure audited, Sarbanes. Oxley, we have 2048 Bits Key and RSA encryption, and we are ‘low risk’ by Qualys. Guard tool.

Pricing that Fits your needs NO SET-UP FEE | NO LICENSE FEE | NO HIDDEN COSTS Account Maintenance, Monitoring & Technical Support Saa. S Subscription, Cloud Hosting, PCI Certified Checkout, Continuous Deployments & Monitoring On Demand Business Corporate Enterprise $500 per month $1, 500 per month $4, 500 per month No Annual Fixed Fee $44, 000 Annual Fixed Fee $162, 000 Annual Fixed Fee $368, 000 Annual Fixed Fee + 2. 5% Monthly Ongoing Fee on D 2 C Sales + 1. 8% Monthly Ongoing Fee on D 2 C Sales + 1. 1% Monthly Ongoing Fee on D 2 C Sales + 0. 5% Monthly Ongoing Fee on D 2 C Sales and + 1. 3% on Other Channels (4) Sales and + 1% on Other Channels (4) Sales and + 0. 7% on Other Channels (4) Sales and + 0. 3% on Other Channels (4) Sales Competitors According to a Forrestor report, the average retailer spends 7% of their online revenue on the supporting technology that propels their e. Commerce operations. In VTEX it is usually less than 3%.

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