Content Marketing Metrics Template Content metrics describe the

Content Marketing Metrics Template Content metrics describe the measures used to assess how well certain marketing strategies are performing. Generally, the goal of using these measures is to determine what content resonates with the appropriate stakeholders. To determine which measures to monitor, it is important to have a firm understanding of the purpose of the organization and the goals it is trying to be accomplish. There are five critical metrics to consider tracking: 1. Traffic - track the number of visitors to the company website. This can come in the form of the number of page visits there are, the number of unique visitors to a page, or if one user has viewed a page multiple times. 2. Conversions - measure how many sales are being made from people engaging with the site or how many links people click on to read more about the company and its offerings. 3. Engagement - track the amount of time that is spent during each visit and how many pages are viewed within a single session to get a better sense of how engrossed people are in the content of the site. 4. SEO Performance - where the organization’s page(s) shows up on Google and other search engines when certain key search terms are used. 5. Authority - Google provides ratings that indicate a domain and page authority score for the authority of the company’s website. The goal is to have measures that exceed those of the competition. Want more tools and templates? Visit https: //upboard. io/

Content Marketing Metrics Template Time Traffic Conversion Engagement Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Want more tools and templates? Visit https: //upboard. io/ SEO Authority

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