content from nothing and your clicks for free
- Slides: 33
content from nothing … and your clicks for free Kerch Mc. Conlogue ACO Conference 2017 | Reston, VA www. youtube. com/watch? v=0 t. Tmpzfy. Chw
farm 1. staticflickr. com/660/32865554082_4 a 22 be 8352_b. jpg People buy from people they know, like, and trust You don’t get there all at once @kerchmcc “Content from nothing. . . ” ACO 2017
Who is your audience @kerchmcc morguefile. com/creative/greyerbaby “Content from nothing. . . ” ACO 2017
Write for your readers openclipart. org/image/2400 px/svg_to_png/277569/Poetry. Recital. png @kerchmcc “Content from nothing. . . ” ACO 2017
Part 2: Finding topics @kerchmcc “Content from nothing. . . ” ACO 2017
Choosing/Finding Topics • • • Interview clients Ask customers Pain Points inconvenient remedy Major events Brainstorm topics with a friend Check industry news Read books Read the titles of other blog posts Keyword research @kerchmcc “Content from nothing. . . ” ACO 2017
Part 3: Finding useful keywords Keywords are not topics. They are how you choose to TALK about your topic @kerchmcc “Content from nothing. . . ” ACO 2017
Find more than just a key word Check the handout Backlinko. com/keyword-research @kerchmcc “Content from nothing. . . ” ACO 2017
Where to use Key Words • • Title article - uniqueness required Headings Image “alt” and “title” tags Anchor links Meta description Inbound links (if possible) Make a landing page for EACH KEYWORD @kerchmcc “Content from nothing. . . ” ACO 2017
Now tell a story farm 8. staticflickr. com/7363/15951452813_d 2 e 5638588_b. jpg @kerchmcc “Content from nothing. . . ” ACO 2017
People Remember Stories Especially when they are: • Disarmingly honest – Show your vulnerability – Admit what you don't want to do again • Strategic and consistent • Key message @kerchmcc “Content from nothing. . . ” ACO 2017
Stories offer: • • Problems and solutions (3 of each) Offer simple decisions Conflict: hero - villain – ending Use quotes @kerchmcc “Content from nothing. . . ” ACO 2017
Consider Case Studies Another kind of story These are specific… without being TOO specific blog. kissmetrics. com/ creating-a-great-case-study/ @kerchmcc “Content from nothing. . . ” ACO 2017
Part 3: Construction of the article farm 8. staticflickr. com/7183/6916700529_c 89 ab 8739 a_b. jpg @kerchmcc “Content from nothing. . . ” ACO 2017
Choose a topic: • What story are you thinking about: • What is the key message? • What is the central question? What is the conflict? • Who is the villain? • Who is the hero? • What is the problem and solution? (3 of each) @kerchmcc “Content from nothing. . . ” ACO 2017
You have a story And a list of bits to include in the article Outline! Or list Or mind map Some idea of structure @kerchmcc “Content from nothing. . . ” ACO 2017
farm 8. staticflickr. com/7489/28114230585_f 38 f 467313_b. jpg This is not about YOU! Neither your Calls to Action nor About page It’s all about the visitor! Use the words you audience uses. @kerchmcc “Content from nothing. . . ” ACO 2017
farm 1. staticflickr. com/538/32097181221_f 6 f 614 b 934_b. jpg If you don’t use their words. . . you’ll talk to these people @kerchmcc “Content from nothing. . . ” ACO 2017
Bones of the article openclipart. org/detail/277775/dance-of-death @kerchmcc “Content from nothing. . . ” ACO 2017
Bones of the Article Write a Good Title • Ask a question • Use a number • Most important words first Use Headlines • Summarize the page • Digestible parts • Identify sections @kerchmcc “Content from nothing. . . ” ACO 2017
Bones of the Article Short paragraphs Short words Short sentences Signal words Don’t forget the conclusion! @kerchmcc “Content from nothing. . . ” ACO 2017
Write a first draft openclipart. org/detail/233740/alien-writing @kerchmcc “Content from nothing. . . ” ACO 2017
Read it out loud Does it sound like you? Would you use all those words in NORMAL conversation Readability counts Don’t try to sound smart It won’t work! Contrast is important Font size and face @kerchmcc “Content from nothing. . . ” ACO 2017
Where the Clicks Come From Call to Action (CTA) ON EVERY PAGE • Consistent colors – Don’t put it next to your social buttons @kerchmcc “Content from nothing. . . ” ACO 2017
Why would anyone click the button? • • Driven by emotion Value + Relevance = More Conversions Timing So what should it say? • Be Specific @kerchmcc “Content from nothing. . . ” ACO 2017
Read Full Essay Now VS Get Instant Access Now (39. 03% LESS!) unbounce. com/conversion-rate-optimization/how-to-write-a-call-to-action-that-converts-with-case-sudies/ @kerchmcc “Content from nothing. . . ” ACO 2017
Order information vs Get Information (38. 26% better) unbounce. com/conversion-rate-optimization/how-to-write-a-call-to-action-that-converts-with-case-sudies @kerchmcc “Content from nothing. . . ” ACO 2017
Original NYPL subscription form Name and email Which newsletter? Sign Up bit. ly/2 pi. SFOsb @kerchmcc “Content from nothing. . . ” ACO 2017
Revised NYPL subscription form 52. 8% increase in clicks! Stay up-to-date with NYPL News Email address only What you’ll get in words + Picture of the newsletter @kerchmcc bit. ly/2 pi. SFOsb “Content from nothing. . . ” ACO 2017
Read it out loud again! openclipart. org/detail/277570/poetry-recital-2 @kerchmcc “Content from nothing. . . ” ACO 2017
Add Pictures • Faces are compelling. – Eyes facing content • Graphics! farm 3. staticflickr. com/2917/33672359771_f 0 fd 886079_b. jpg @kerchmcc “Content from nothing. . . ” ACO 2017
FINALLY! Remember: • • • The hardest part is finding the topic Keyword research Landing page for each keyword Write for readers to UNDERSTAND CTA on every page with specific instructions including what happens next. @kerchmcc “Content from nothing. . . ” ACO 2017
About Kerch Mc. Conlogue Phone: (443) 255 -3401 Kerch@We. Fix. Broken. Websites. com Twitter @kerchmcc Face. Book. com/kerch Facebook. com/We. Fix. Broken. Websites slideshare. net/kerch http: //wordpress. tv/? s=kerch
- Nothing but leaves
- Social clicks
- Jerseyclicks
- La flecha materiales
- You carol ann duffy
- Alesha dixon boy does nothing
- Ami amo root words
- Nothing ___ nothing gained
- Real content and carrier content in esp
- Static content vs dynamic content
- Eyes of slat
- Falling rate period of drying formula
- Helmholtz free energy
- The story of an hour summary
- Optimistic poem
- Give us your hungry your tired your poor
- You are alive in us nothing can take your place
- Ezekiel 14:23
- You are good when theres nothing good in me
- Formuö
- Typiska novell drag
- Tack för att ni lyssnade bild
- Ekologiskt fotavtryck
- Varför kallas perioden 1918-1939 för mellankrigstiden?
- En lathund för arbete med kontinuitetshantering
- Särskild löneskatt för pensionskostnader
- Tidbok
- A gastrica
- Densitet vatten
- Datorkunskap för nybörjare
- Boverket ka
- Att skriva en debattartikel
- Delegerande ledarstil
- Nyckelkompetenser för livslångt lärande