Content Creation for Instagram Instagram is visual Visual

Content Creation for Instagram

Instagram is visual Visual content tends to outperform other forms of content. Instagram is an image-based platform Photography, graphics, or video.

Software • Photoshop • Illustrator • Premiere Pro or i. Movie • *Pixlr or Gimp • *Gravit Designer • *Adobe Spark • *Keynote or Power point *Some software is free or online.

It has high engagement rates A study from Forrester revealed that Instagram was at the top of the pile when it came to engagement between consumers and brands.

Instagram Stories: 10 ways your business can use Stories

Instagram Stories are an incredible way to connect with your audience in fresh and authentic ways. Here are 10 ways that Buffer does it.

1. Storytelling One common use case for Instagram Stories is to show behind-the-scenes content. For example: • Restaurants show their dishes are prepared • Musicians show their music is recorded in their studio • Sports teams share training sessions with fans • Fashion experts demonstrate how to put together the perfect outfit • Saa. S platforms could provide an inside look at their company hack-day Storytelling Formulas

2. How-to tutorials Another common use for Instagram Stories — to educate. Buffer used Instagram Stories to share how to curate content, set benchmarks, and much more. If you want to share some tips or teach your followers how to do something (such as how to use your product), use Instagram. The perfect size for Instagram Stories(1080 px X 1920 px). Take questions and turn them into short stories tutorials.

3. Blog post promotion is another thing we often do with Instagram stories. Instead of simply asking people to visit our blog, we like to highlight the key points via Stories. Repurposing content across channels is a great way to ensure it reaches as much of your audience as possible. If you write how-to guides or create how-to videos, you can adapt the how-to tutorial template above to promote your content.

4. Lists and countdowns I An idea taken from Airbnb. They share lists of the best places to live, workspaces in Airbnb homes, and more. You might be interested in sharing: • Various ways to use your product • Surprising stats and facts about your industry • User-generated content You can also try fun and entertaining lists such as “top books for marketers” or “top things we learned in social media this month. ” People love a good list!

5. Limited time offers & promotions As Instagram Story lasts for only 24 hours, making it a great way to promote time limited sales. This is a strategy often used by online clothing retailers. For example, Black Sheep Cycling launched their new limited edition cycling kit through Instagram Stories and sold them out in 30 minutes.

6. Giveaways & discount coupons To entice followers to watch their Instagram stories, brands sometimes host exclusive giveaways or give out discount coupons in their Instagram stories. Use a unique discount code specifically for your Instagram stories to track how much sales your Instagram stories generate.

7. Data, research, & statistics Any interesting (or surprising) statistics about your industry that your followers might be interested in. Mentioning a cool stat can be a great way to get the attention of your followers before you share something important (such as an announcement or a blog post).

8. Quotes & inspiration Several social media influencers such as Gary Vaynerchuk often share motivational quotes on their Instagram Stories. It doesn’t only have to be a motivational quote. You could share a quote from your most recent blog post or a quote from your CEO — if it’s relevant to your followers, it’s often worth sharing.

9. Introduce an Instagram takeover An Instagram Stories takeover is when your guest can post as many stories as they like without filling up your nicely-curated gallery. Before you let your guest post on your account, you might want to promote the takeover or introduce the guest.

10. Announcements, news, & updates Share several fun announcements using Instagram stories: the launch of your podcast, the launch of your online social media strategy class, your celebrations for Social Media Day, and more. Build up the anticipation for your announcements and then to reveal the surprise through a subsequent story.

Use Adobe Spark to make first 10 Instagram Stories