Content 1 Understanding Big Data 2 Big Data
Content 1. Understanding Big Data 2. Big Data Analytics ? 3. 세계적 기업 현황 4. 성공 Biz를 위한 실효적 대안
1. 1 Big Data 배경 데이터의 폭발적인 증가는 산업전분야에 걸쳐 새로운 경영전략의 수립을 필요하게 하고 있습니다. 이 런 데이터를 기반으로 현재에 대한 인사이트와 미래에 대한 예측을 경영에 반영하고자 하는 시도가 생 기고 있습니다. s User Generated yte tab Pe Content BIG DATA Mobile Web Sentiment User Click Stream ytes ab Ter Web logs WEB Offer history Gig s byte a ytes b a g Me CRM Segmentation Offer details ERP Puchase detail Puchase record Payment record Social Network Customer Touches Support Contacts A/B testing External Demographics Dynamic pricing Business Data Feeds Affiliate Networks HD Video Search marketing Speech to Text Behavioral Targeting Product/Service Logs Dynamic Funnels SMS / MMS Increasing data variety and complexity Copyright ⓒ WISEnut, Inc. , All rights Reserved. Source : Teradata
1. 2 Big Data Characteristics 컴퓨터 한 대로 처리하기에는 너무 큰 데이터 – 존 루서, 2012 조직의 IT 역량을 초과하는 고해상, 고빈도의 다양한 데이터 – SAS, 2012 일반적인 DB SW가 저장, 관리, 분석할 수 있는 범위를 초과하는 규모의 데이터 – Mckinsey, 2011 5 million 12 terabytes trade events per second of Tweets create daily 100’s Of video feeds from surveillance cameras Documents Transactional Data Smart Gride Images Audio Text Video Source : Gartner Group, March 2011 Copyright ⓒ WISEnut, Inc. , All rights Reserved.
1. 3 Big Data is. . “Big Data has arrived at Seton Health Care Family, fortunately accompanied by an analytics tool that will help deal with the complexity of more than two million patient contacts a year…” “Companies are being inundated with data—from information on customer-buying habits to supply-chain efficiency. But many managers struggle to make sense of the numbers. ” “Data is the new oil. ” Clive Humby “At the World Economic Forum last month in Davos, Switzerland, Big Data was a marquee topic. A report by the forum, “Big Data, Big Impact, ” declared data a new class of economic asset, like currency or gold. “…now Watson is being put to work digesting millions of pages of research, incorporating the best clinical practices and monitoring the outcomes to assist physicians in treating cancer patients. ” “Increasingly, businesses are applying analytics to social media such as Facebook and Twitter, as well as to product review websites, to try to “understand where customers are, what makes them tick and what they want”, says Deepak Advani, who heads IBM’s predictive analytics group. ” The Oscar Senti-meter — a tool developed by the L. A. Times, IBM and the USC Annenberg Innovation Lab — analyzes opinions about the Academy Awards race shared in millions of public messages on Twitter. ”
3. 1 Big Data Market Big Data 시장은 2015년 $170억 시장 (연평균 40%) 서앙할 것으로 예상됩니다. source : IDC, world wide Big Data Technology and services 2012 -2015 Forecast 서비스 시장 $Mn 기술시장 10417 10, 000 7795 8, 000 0% 4 GR GA 6, 000 5857 6501 4161 5146 4, 000 2773 3871 2681 1982 1993 1235 2010 2011 2012(E) 2013(E) Copyright ⓒ WISEnut, Inc. , All rights Reserved. 2014(E) 2015(E)
3. 2 Big Data - Global Vendor
4. 1 성공 Biz를 위한 실효적 대안 “Cy. Value” for Big Data Alliance Marketing • Cross-selling • Customer micro segmentation • Sentiment Merchandising • Assortment optimization • pricing optimization • placement Operations • Performance transparency • Labor inputs optimization Supply chain • Inventory management • Distribution package data • Enable experimentatio optimization n through and design • Informing • In-store optimization supplier analysis • Refine and logistics analysis behavior Innovation negotiations enablers Governance • Protect & anonymize data • Enforce regulator and
4. 3 Big Data Market 접근 방안 본 품목은 전세계적인 이슈가 되고 있는 빅데이터 환경에 대응하기 위한 프레임워크를 개발하는 것을 목적으로 합니다. 소비자 산업 금융 서비스 Business Intelligent Market Data Layer Collection Layer 제조 빅데이터 통합검색 전자상거래 빅 로그 분석 Unified Searcher LAE UX Layer Analysis Layer 공공부문 의료 통신 감성분석 Analysis Result Visualization Wise Query LAE Indexer Index Data DB Bridge Web Bridge Text Mining Data Mining Analysis Data Document Data SNS Bridge E-mail Bridge File Bridge Manager System Log Bridge HDFS Source Layer Big Database Web. Page SNS E-mail File & Folder Copyright ⓒ WISEnut, Inc. , All rights Reserved. Log Document Data
Create Your Value! Thank You. ㈜와이즈넛
- Slides: 21