Consumerism and advertising What do we know about

Consumerism and advertising

What do we know about consumerism?

What do we know about consumerism? ▪ “Consumerism -- the consumption of goods and services in excess of one’s basic needs” ▪ Advertising convinces people to buy things they don’t need ▪ Supply and demand

What do we know about consumerism? ▪ “Consumerism -- the consumption of goods and services in excess of one’s basic needs” ▪ Advertising convinces people to buy things they don’t need ▪ Supply and demand Where does the cycle start?

How do advertisers appeal to viewers?

How do advertisers appeal to viewers? ▪ Appealing to gender ▪ “You will be ______ if you buy this product” ▪ Implying happiness and wealth ▪ Associating their product with unrelated, positive results

What do you think of this image?

How can we make healthier choices to work against consumerism?

How can we make healthier choices to work against consumerism? ▪ Research before you buy ▪ Asking yourself whether or not you really need the product ▪ Considering the environment beforehand

Coca-Cola “ 2 nd Lives” Campaign ▪ www. youtube. com/watch? v=ZC 7 d. QJcrt. TU

Assignment for today ▪ On a piece of paper: ▪ Create a list of 6 ways you can help work against consumerism, such as recycling, reusing, or reducing!