Consumer Channel Audit An audit was conducted of

Consumer Channel Audit

An audit was conducted of the marketing channels TIFF is currently using to reach audiences to look at how we are using the channels and connecting them to maximize impact. Each channel was measured in terms of Program Pushing, Editorial, or Repost. Editorial Content that is not directly promoting programming, but might be a piece about the programming or a story about industry news or a relevant topic that is trending. Program Pushing Content that is promoting programming in the TIFF Bell Lightbox Repost Content from another source that we have reposted

Combined Channels Overall Output (Facebook, Instagram, Twitter) Content: April – September 2016 12. 5% 50% 37. 5% Program Pushing Editorial Repost ** Average used for Twitter

Facebook Content: April – September 2016 25. 6% 35. 3% Program Pushing Editorial Repost 32. 6%

Instagram Content: April - September 2016 0. 7% Program Pushing 42% Editorial 57% Repost

Twitter Content: August - September 2016 9% Program Pushing 33% Editorial 58% Repost

Digital Ads Content: January-August 2016 100% Program Pushing

Print Ads Content: March - August 2016 100% Program Pushing

Out of Home Content: February – September 2016 100% Program Pushing

You. Tube Content: April - September 2016 3. 9% 18% 21. 5% Original Content Trailers Live Stream Promotion 52. 8%

Consumer Channel Audit https: //docs. google. com/a/tiff. net/spreadsheet s/d/1 KFW 6 BS 8 H 3 ncha. WWg. Pmcu 5 DWnqf. PY 9 AWg 2 p. Tz. Ymz 259 Y/edit? usp=drive_web