Consumer Behaviour Consumer Motivation Ref Chapter Ten Bangor
Consumer Behaviour Consumer Motivation Ref: Chapter Ten Bangor Transfer Abroad Programme
Consumer Behaviour Basic Framework Motivation Perception Search Evaluation Choice Learning Bangor Transfer Abroad Programme
Consumer Behaviour Motivation: “… the inner drive that reflects goal -directed behaviour” Consumer Behaviour: The drive to satisfy needs and wants through the purchase and use of products and services Bangor Transfer Abroad Programme
Consumer Behaviour Bases of Motivation Physiological + Psychological needs and wants Bangor Transfer Abroad Programme
Consumer Behaviour e. g. Maslow’s Hierarchy of needs Bangor Transfer Abroad Programme
Consumer Behaviour 5 Stages of Motivation • • • Latent Need Drive Want / Desire Goal Behaviour Bangor Transfer Abroad Programme
Consumer Behaviour Motivation Needs / Wants Values Bangor Transfer Abroad Programme
Consumer Behaviour Functional + Symbolic Experience Bangor Transfer Abroad Programme
Consumer Behaviour Functional Buying things for what they do Physiological Bangor Transfer Abroad Programme
Consumer Behaviour Symbolic Buying things for what they mean Psychologoical Bangor Transfer Abroad Programme
Consumer Behaviour Experiential The value from the experience Physiological + Psychological Bangor Transfer Abroad Programme
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