Conformity and Obedience CHAPTER 6 Social Psychology by

Conformity and Obedience CHAPTER 6 Social Psychology by David G. Myers 9 th Edition Conformity and Obedience Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience What Is Conformity? • Conformity – group pressure • Compliance – outwardly going along • Obedience – compliance with direct demand • Acceptance – believing and acting in accord with social pressure Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Classic Conformity and Obedience Studies • Sherif’s studies of norm formation Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Classic Studies • Asch’s studies of group pressure Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Classic Studies Conformity and Obedience • Milgram’s obedience experiments Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience What Breeds Obedience? • The victim’s distance • Closeness and legitimacy of the authority • Institutional authority • The liberating effects of group influence Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Reflections on the Classic Studies • • Ethics Behavior and attitudes The power of the situation The fundamental attribution error Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience What Predicts Conformity? • • • Group size Unanimity Cohesion Status Public response No prior commitment Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience What Predicts Conformity? [Insert Figure 6 -6: Group size and conformity] Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience What Predicts Conformity? [Insert Figure 6 -7: The effect of unanimity on conformity] Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Why Conform? • Normative influence • Informational influence Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Who Conforms? • Personality • Culture • Social roles – Role reversal Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Do We Ever Want to Be Different? • Reactance • Asserting uniqueness Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Supplemental Slides Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Conformity Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Influences on Conformity Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Influences on Conformity Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Influences on Conformity Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.

Conformity and Obedience Social Impact Copyright © 2008 by The Mc. Graw-Hill Companies, Inc.