CONFINDUSTRIA Nucleo Marketing associativo CONFINDUSTRIA Viale dellAstronomia 30

CONFINDUSTRIA Nucleo Marketing associativo CONFINDUSTRIA Viale dell’Astronomia, 30 00144 ROMA I 1 Copyright by Confindustria

CONFINDUSTRIA To defend enterprises’ interests to develop enterprises’ and Country’s performance Nucleo Marketing associativo 2

CONFINDUSTRIA 113. 000 enterprises (voluntary adhesion) 4. 200. 000 employees (2004) Nucleo Marketing associativo 3

CONFINDUSTRIA Territorial Associations Enterprises Regional Federations Added Members Category Associations Nucleo Marketing associativo Sector Federations 4

CONFINDUSTRIA 258 associated organizations 105 Territorial Associations 10618 Regional Federations 110 Category Associations 11113 Sector Federations 12 Added Members (2004) Nucleo Marketing associativo 5

CONFINDUSTRIA The System: 4 600 professionals. working for the enterprises 18 for each Associated Organization 15% managers 36% senior officers 7% junior officers 42% secretaries Nucleo Marketing associativo 6

CONFINDUSTRIA Professionals working in the System: Development / organization Industrial relations Internal revenue 21% 14% 12 % Welfare 12 % 10% Nature Study / Research 9% Communication 9% International affairs Training 7% 7% (2004) Nucleo Marketing associativo 7

CONFINDUSTRIA Organization Chart President General manager Small Industry Assistant of G. M. Swouth of Italy Lobby Young Entrepreneurs Amministration Internal auditing/targeting Special projecttraining Study/ Research Communication Development/ organization Enterprice Nucleo Marketing associativo Welfare Internal revenue International affairs Competitiveness Europe 8

CONFINDUSTRIA Professionals in Confindustria: 226 secretaries 18 % managers 31% junior officers 24% senior officers 27% Nucleo Marketing associativo 9

CONFINDUSTRIA Distribution of associated companies by dimension 83% 32% employees 14% 3% 45% employees 23% employees 0 -50 51 -250 >250 Nucleo Marketing associativo 10

CONFINDUSTRIA Associated companies by sector 4, 8% Wood Rubber and plastic 2, 6% 10, 8% Services 20, 1% Building 5, 6% Paper, publishing 7, 6% Transport and communication 19, 9% Machines and equipment 5, 5% Food 10, 4% Textile fabrics and articles 6, 6% Chemical and farmaceutic products 3, 9% Construction 2, 1% Energy and mineral products 0, 0% 5, 0% Nucleo Marketing associativo 10, 0% 15, 0% 20, 0% 25, 0% 11

CONFINDUSTRIA Shift in composition of represented economic sectors Associated companies 3, 9% 4, 4% 18, 4% 1989 Manufacturing industry Non manufacturing industry 73, 3% Transport and communication 4, 2% 2002 16, 8% Services 14, 9% 64, 1% Nucleo Marketing associativo 12

CONFINDUSTRIA VALUES CHARTER -ETHICAL CODE ENLARGEMENT OF ASSOCIATED BASE TO RECOGNIZE THE POWER OF DIFFERENCES Nucleo Marketing associativo TO PROMOTE INTEGRATION 13

CONFINDUSTRIAL CORE VALUES 1. ENTREPRENEURSHIP 2. CONTINUITY 3. MARKET ORIENTATION 4. BUSINESS ORIENTATION 5. TERRITORY AND SECTOR ASSOCIATIVE CORE 6. GROUPVALUES IDENTITY 7. DIFFERENCES RECOGNITION 8. EQUAL DIGNITY 9. LEADERSHIP 10. INDEPENDENCE Nucleo Marketing associativo 14

CONFINDUSTRIA The voluntary financing system Confindustria Terr. (75%) Cat. (25%) Contributive rate yearly fixed on employees number Associations Contribuitive rate yearly fixed by each Association generally on global wages (some time on turn-over or employees number) companies Nucleo Marketing associativo 15