Confidential Future Trends of IVI and the Connected

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Confidential Future Trends of IVI and the Connected Vehicle

Confidential Future Trends of IVI and the Connected Vehicle

IVI FUTURE IS …. MAYBE, We Always discuss the Future 2

IVI FUTURE IS …. MAYBE, We Always discuss the Future 2

CORE COMPONENTS OF FUTURE IVI Various Important Components around Vehicle 3

CORE COMPONENTS OF FUTURE IVI Various Important Components around Vehicle 3

PRACTICE FORESEEING THE FUTURE PC, TV, Smart phone and Connected device Better Device $$$$$$$$$

PRACTICE FORESEEING THE FUTURE PC, TV, Smart phone and Connected device Better Device $$$$$$$$$ New Generation $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Device $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ 4

VARIOUS PROBE DATA Car Sharing …. 5

VARIOUS PROBE DATA Car Sharing …. 5

DEVICE VALUE & PROBE DATA Probe data generation < < < ? 6

DEVICE VALUE & PROBE DATA Probe data generation < < < ? 6

PROBE DATA USE CASE Alibaba § Open Car Sales site within Tmall - Target

PROBE DATA USE CASE Alibaba § Open Car Sales site within Tmall - Target marketing based on Tmall big data analysis - More than 50 brands (BMW, Benz, GM, Toyota, VW, , ) § Invest $16 M to support OEMs deploying Yun OS/Cloud - Partnership with SAIC www. car. tmall. com § Open 10, 000 off line Trial shop - Partnership with car dealers - 1 st Vehicle is SAIC RX 5 in 2017 § Acquired Auto. Navi company at $1. 5 B Data Analytics § Open used car business - Listed 60 million used car § Provide car finance program - Shanghai GM use Tmall finance § Open 20, 000 Car center - Partnership with car repair shops - Goal to collect all vehicle data from purchasing to sell used car § Acquired 5, 000 Gas station - to provide Ali-pay system 7

KILLER SERVICE IN FUTURE IVI Common Service and Long tail Service Few Common Global

KILLER SERVICE IN FUTURE IVI Common Service and Long tail Service Few Common Global A Region B Region C Region …. N Region 8

COMPLEXITY OF DRIVER DISTRACION Various Autonomous Driving modes Static - Homogenous Dynamic - Fragmented

COMPLEXITY OF DRIVER DISTRACION Various Autonomous Driving modes Static - Homogenous Dynamic - Fragmented Fixed Condition 9

FUTURE IVI IS A MOVING TARGET Comprehensive Integrated Platform and its SDK are Key

FUTURE IVI IS A MOVING TARGET Comprehensive Integrated Platform and its SDK are Key IVI Platform Driver Data - Driver Distraction - Security - OEM Profile - Various Data OEM/ 3 rd Party Service 10

FUTURE IVI IS YOUR CALL OEM, Tier 1 and SW Venders IVI HW IVI

FUTURE IVI IS YOUR CALL OEM, Tier 1 and SW Venders IVI HW IVI Platform/SDK IVI App Store IVI App OEM vs. Tier 1 Steve Tier 1 vs. SW Vender Larry Start up Mark 11

Obigo is a registered trademark owned by Obigo Inc. © 2009 -2020, Obigo Inc

Obigo is a registered trademark owned by Obigo Inc. © 2009 -2020, Obigo Inc and its affiliates Confidential. All rights reserved. THIS DOCUMENT CONTAINS INFORMATION CONFIDENTIAL AND PROPRIETARY TO OBIGO INC. . THE INFORMATION IN THIS DOCUMENTS IS CONFIDENTIAL TO THE PERSON TO WHOM IT IS ADDRESSED AND MAY NOT BE USED, DISCLOSED, SOLD, MODIFIED, DISSEMINATED, COPIED, PUBLISHED, REDISTRIBUTED, OR REPRODUCED IN WHOLE OR IN PART TO ANY OTHER PERSON WITHOUT THE PRIOR WRITTEN AUTHORIZATION OF OBIGO INC. AND THOSE SO AUTHORIZED MAY ONLY USE THE INFORMATION FOR THE PURPOSE OF EVALUATION CONSISTENT WITH AUTHORIZATION. REPRODUCTION OF ANY SECTION OF THIS DOCUMENT MUST INCLUDE THIS LEGEND. INFORMATION IN THIS DOCUMENT IS PROVIDED IN WITH OBIGO SW PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO CONNECTION ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN OBIGO’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, OBIGO ASSUMES NO LIABILITY WHATSOEVER, AND OBIGO DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF OBIGO PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. Obigo Inc. 3 rd Fl, 338 Pangyo-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, 13493, Rep. of Korea http: //www. obigo. com

Confidential Power to Discover

Confidential Power to Discover