Conference Planning Execution and Follow Up NEW Conference

Conference Planning, Execution and Follow Up

NEW! Conference Planning, Execution and Follow Up Guide

Effective Pre-Conference Planning First things first…let’s start with logistics: • Secure Booth Space • Contact Conference Organizer: Attendee List Exhibitor List Promotional Opportunities Event Opportunities Sponsorship Booth Space

• Shipping Materials • Display set up and breakdown plan • AV Needs • Travel and hotel reservations

Strategic Planning • Determine Target Audience GAPs • Determine your Objectives • Determine your Strategic Action Plan i. e. ) Bag Drops Raffles Promotions Events and Workshops Entertainment

And now a word from our Experts…

Successful Execution • “Open Me First” Box • Proper execution of Strategic Action Plan • Lead Generation • Proper Etiquette • Efficient Tear Down

Teacher vs. Administrator Conferences (pgs. 24 -31) How to execute a proper plan to target a teacher audience? How to execute a proper plan to target an administrator audience?

Sample Lead Form (pg. 13)

Follow Up Follow up is the most important part of attending a conference, and the most overlooked. Important Post Conference To-Dos: • Track Leads • Follow up phones calls, emails, and personal visits • Send out requested samples and/or product information

Sample Follow Up Email (pg. 20)

Be sure to complete an Internal Post Conference Survey to asses and determine how your investment in the conference met your strategic objectives.

Internal Post Show Summary (pg. 21)

Suggested Conference Planning Timeline (pg. 22)

WWW. Scholastic. com/International. Sales • All Conference Planning Assets will be provided for you on the International Intranet. • Don’t miss out on What’s NEW! Updates and Improvements are scheduled regularly. Contact Us! Edie Perkins: eperkins@Scholastic. com Meghan O’Neill: meo’neill@Scholastic. com

Conference Planning, Execution and Follow Up