Conduit Case Study Oct 2010 Guy Malachi Chief

Conduit Case Study Oct 2010 Guy Malachi, Chief Geek, @guy © 2005 -2010 Conduit.

What is Conduit?

23 New Users Every Second 170 Million Users 250, 000 Publishers 1 Network - confidential -

evolution 2005 2006 2007 2008 2009 2010

1 st year 2005 2007 2006 2008 2009 2010 • Conduit launches its SAAS platform (U. S Patent 7, 529, 766) • For the 1 st time long tail publishers build components and offer them within a toolbar to their users • Following requests from the field Conduit offers community functionality, RSS & predefined components • Solution is localized to more than 30 languages New Daily Users Monthly Active Users 9, 000 1 M

2 nd year 2005 2007 2006 2008 2009 • Cross platform solution IE & Firefox • Wider acceptance by long tail publishers growing the network of publishers • Release of an API • Power publisher develop their own unique components using the API New Daily Users Monthly Active Users 25, 000 5 M 2010

3 rd year 2005 2007 2006 2008 2009 2010 • Conduit sign with Google and offers the Google search through its search box component • Adoption of Conduit by light house companies joining the network of publishers • Conduit provides better integration with web sites using dynamic XML feeds • Conduit becomes profitable New Daily Users Monthly Active Users 90, 000 22 M

4 th year 2005 2007 2006 2008 2009 • Conduit offers a reward program and pay back to publishers • Conduit launches analytics as a standard part of its platform. • Organizations join Conduit and offer internal community toolbars. • Every vertical now has presence in the Conduit network. • Conduit open its US office in the silicon valley New Daily Users Monthly Active Users 300, 000 45 M 2010

5 th year 2005 2007 2006 2008 2009 2010 • Conduit enhance the cross platform solution and offers support in Safari • Marketplace is launched and publishers can share their components in an indirect manner • Publishers enrich their toolbar with components of other publishers • Users additional components directly from within the MP and from web sites they visit. New Daily Users Monthly Active Users 1. 1 M 92 M

6 th year 2005 2007 2006 2008 2009 2010 • Support Google Chrome • Offer standalone apps • Users can install a standalone component • Publishers can distribute their apps • Monetized Apps create additional revenue streams for both Conduit and publishers in the Conduit Network • 150 employees and growing with offices in San Francisco, Tel Aviv, London, Germany New Daily Users Monthly Active Users 2 M 170 M

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Future Plans for Kentico Complete migration of all existing CMS platforms currently in use to a unified Kentico solution. Conduit Blog Conduit Forums Conduit Expert Program

Thank You! Guy Malachi, Chief Geek guy@conduit. com Twitter: @guy