Conducted on behalf of Conducted by In Association
Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Improving Survey Design Through Community Group Input 11 th TRB National Transportation Planning Applications Conference May 7, 2007
Overview of Presentation Conducted on behalf of: n HH Travel Inventory n Regional Demographics n Survey Participation Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton è Issues è Methods to Increase Participation n Public Outreach n Pilot Survey n Implementation for Full Study
HH Travel Inventory n Conducted on behalf of: HH Travel Survey è è Conducted by: è 11, 000 HH Eight county Chicago region 24 and 48 hour assignments Travel logs Sponsored by Chicago Metropolitan Agency for Planning (CMAP) • In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton è è Union of Northeastern Illinois Planning Commission (NIPC) and Chicago Area Transportation Study (CATS) Pilot Survey – September 2006 to October 2006 Full Study – January 2007 to January 2008
Demographics of Survey Region n Conducted on behalf of: Race è 8, 184, 000 residents • 66% Caucasian • 19% African American • 15% Other Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton ü 17% self identify as Hispanic
Demographics of Survey Region Mc. Henry Lake Conducted on behalf of: Kane Du. Page Cook Conducted by: Kendall In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Will Grundy
Demographics of Survey Region African Conducted on behalf of: American Density Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton
Demographics of Survey Region Latino Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Density
Demographics of Survey Region n Conducted on behalf of: Immigration è Immigration gateway for 150 years è For first time, suburbs now have more immigrants than the City of Chicago • Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton è 92% increase in immigrant population from 1990 to 2000 Immigrant acculturation • 75% of all immigrants speak English well or very well • 69% of Spanish speaking persons speak English well or very well
Demographics of the Survey Region n Conducted on behalf of: n Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Mode to Work è 81% of workers drive alone or carpool to work è 16% of workers use alternative modes: public transit, bicycle, or walk Chicago ranks second to New York in use of alternative modes
Survey Participation n Why doesn’t everyone participate? è Conducted on behalf of: è Apathy Language barrier • Foreign language and illiterate è • Apprehension about giving out personal information • Fear of government (immigrants) Conducted by: è In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Fear Populations that are traditionally difficult to recruit • Transit users
Outreach n Conducted on behalf of: Meetings è Four community meetings held in August of 2006 in Chicago region è Goals of the effort were to. . . • Educate the public about survey effort, Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton • Garner public support, and • Identify improvements to minimize nonresponse among special population groups
Outreach Meeting Audience Attendees Date Venue Time 23 -Aug-06 Bickerdike Redevelopment Corp. 8 -10 AM Spanish Speaking Latinos 11 23 -Aug-06 Southwest Youth Collaborative 6 -8 PM Youth 31 24 -Aug-06 Trinity United Church 8 -10 AM African Americans 13 24 -Aug-06 Family Focus 6 -8 PM English Speaking Latinos 15 Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton
Outreach n Conducted on behalf of: Meeting format and content è Introduction of facilitators è Brief introduction è Presentation summarizing survey effort è Round table discussion regarding group specific reaction to a number of survey related topics Conducted by: • Including a review of materials In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton è n Thanks and provide incentive Food provided
Outreach n Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton What were the outcomes? è While there were a few “core issues” voiced by all groups, each meeting revealed groupspecific issues that need be considered to maximize participation among all demographic sectors
Outreach n Conducted on behalf of: Latinos è Complete confidentiality and anonymity • Materials need to identify this quickly and clearly è Identify connection between survey participation and community well being è To combat low participation, conduct “community survey days” Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton
Outreach n Conducted on behalf of: Conducted by: African Americans è Key to survey success is survey endorsement by civic leaders and organizations è Survey materials need to highlight lack of AA participation in last survey effort • “This is YOUR chance to make sure this does not happen again. ” In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton
Outreach n Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Youth è Lack of personal vehicle (or limited access) exaggerates the effect of many transportation issues on youth è Key to success is to clearly explain how the planning process works and how data being collected today will result in improved transportation infrastructure in the future
Outreach n Conducted on behalf of: Recommendations è Community Survey Days • Must weigh pros (more data, increased PR, etc) vs. cons (affects on “random selection”, high costs associated with conducting meetings) Conducted by: è è In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Targeted mailings Use of a “hook” to grab attention • “You have been invited to participate. . . ” • “Your community needs you to participate. . . ” • “You have been selected to represent your community. . . ”
Pilot Survey n Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton n Pilot survey conducted in September and October of 2006, prior to implementation of community meeting findings African Americans and Hispanics under represented
Pilot Survey Demographic Survey Census Δ Conducted on behalf of: White Only 96% 73% +23% African American 3% 11% -8% Hispanic 1% 17% -16% Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton
Full Study n Conducted on behalf of: Recruitment for full study began in January of 2007 and will continue throughout the entire year Demographic Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Recruitment Retrieval Census White Only 81% 86% 66% African American 9% 6% 19% Hispanic 5% 3% 17%
Full Study n Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton Phased Implementation of Community Group Meeting Findings è Phase I (currently ongoing) • Cash incentives ü $5 or $10 per HH member • Quotes from prominent civic leaders supporting the survey effort ü Insertion into brochure • Targeted Mailings to Census tracts with high proportions of African Americans and Hispanics • Snowball Sampling • Tailored Interviewing
Full Study n Conducted on behalf of: Phase II (as needed) è Community Meetings è Advertising • Newspaper • Radio Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton • College list serves
Conducted on behalf of: Conducted by: In Association With: PTV Data. Source Geo. Stats PB Chandra Bhat Mark Bradley Mary Kay Christopher Keith Lawton THANK YOU! Questions or Comments? Chris Simek, Nu. Stats csimek@nustats. com Mary Kay Christopher, MKC Associates marykay@mkcassociates. com
- Slides: 26