Concept Testing Template Concept Testing is the process

Concept Testing Template Concept Testing is the process of using surveys, interviews, or other means to test consumer acceptance of a new product idea prior to introducing a new product to the market. Concept Testing is usually used to test out new product ideas but can also be used to test an advertising idea. A concept test involves presenting an idea to customers to obtain feedback. The approach can be qualitative and involve interviews or focus groups to gain new insights into value propositions, optimal features, or competitive differentiation. When conducting quantitative surveys, a Concept Test often asks questions such as purchase intent for the specific product and results can be compared to purchasing norms. By doing this, you learn whether your concept has the potential to become a viable product. If the Concept Testing is done well, it may also reveal volume estimates and help define which type of consumer liked the product best, leading to valuable insight around customer segmentation. It is important that the testing questionnaires are high in quality, otherwise results from data gathered during the surveys may be biased by measurement error. Want more tools and templates? Visit https: //upboard. io/

Concept Testing Template Choosing questions and being explicit around the goal of asking the question is an important first step - what assumptions, hypothesis, or ideas do you want to test? What info do you want? Enter Concept Name: Enter Question Here Enter goal for the question (test assumption, collect data, etc. ) Enter Question Here Enter goal for the question (test assumption, collect data, etc. ) Want more tools and templates? Visit https: //upboard. io/

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