Concept Development and Testing Product concepts provide detailed

Concept Development and Testing • Product concepts provide detailed versions of new product ideas –What can our product do? • Concept test ask target customers to evaluate product concepts – Survey and Study • Transformation of concept into solutions – How can these ideas be done? • Pugh Concept Selection Method • Engineering Specification of Product

What can our product do? • Our product can shorten the time for ordering foods and the time for waiting the delivery of foods • Our product can improve service quality • Our product can enhance the table turnaround and boost up the sales volume • Our product can increase profit • Our product can provide forecast of market and customer’s taste / trend analysis

How can these ideas be done? • Breaking each idea into different solutions (Concept Classification Tree) Increase Profit Increase Sales Cost Control Minimize Labor and Admin. Cost Promotion / Advertisement Efficiency of catering activities Reduce waiting time Hire more staff Electronic Ordering Improve Quality Food Quality Limit the option of menu Increase Research Customer Analysis Service Quality Recruit marketing specialist Spy check Reduce human interaction Provide more training “Now, we will pick the BEST concepts”

Engineering Specification of Product CPU Intel Atom 1. 6 GHz fanless Memory Standard 1 GB Max. 2 GB HDD 160 GB SATA HDD Display 12” AMOLED LCD Touch Panel Resistive Local Area Network Ethernet Wireless Capability WIFI / IEEE I/O Port Serial, USB 2. 0, Video, LAN OS Support Window 7, Linux, Window XP, Window Vista Optional Octopus Reader Modular designed Reader VISA / Mastercard Reader Modular designed magnetic strip reader UPS Battery Free Maintenance Environmental Ni. Cad Asset Management Provided by Opensource Software Operation Temperature +5 ⁰C - +40⁰C - Operating Humidity 15% - 85% Dimension 350 mm(W) x 300 mm(D) x 400 mm(H)