ComputerMediated Communication Information Pools II Coye Cheshire Andrew

Computer-Mediated Communication Information Pools II Coye Cheshire & Andrew Fiore //

CMC PD Tournament 2007! § Held in second half of class on Tuesday § Round-robin: play each strategy once § Each game will have n turns § Using IPDLX open-source PD software § Used for tournaments by PD “professionals” § Works with Java 1. 4, 1. 5, 1. 6, any platform Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 1

Software details… public class CMCSample extends Strategy { private final static String _abbr. Name = "CMCS"; private final static String _name = "CMC Sample Strategy"; private final static String _description = "Not a proper strategy. . . "; . . . Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 2

Software details… public double get. Move. Decision() { // Default move double move = COOPERATE; // Do some magic. . . //. . . end magic. // Return your move for this round return move; } Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 3

Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 4

“… [we] note that administrative and coordinating elements seem to be growing at a faster pace than the bulk of articles in the encyclopedia [Wikipedia]” Viégas et al. 2007 Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 5

“Talk” Pages on Wikipedia (Viégas et al. 2007) Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 6

“Emergent” Order and Coordination Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 7

What about Motivations? Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 8

Other incentives besides the content value of the digital goods? If only 2% of the participants in any given Internet system contribute, why do they do so? Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 9

Revisiting Information Pools as Types of Exchange Christo's birthday Information Pool Generalized Exchange Productive Exchange Computer-Mediated Communication — Cheshire & Fiore 10

Information Pool Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 11

Intrinsic Motivations for Contributing to Wikipedia (Zhang and Zhu 2006) Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 12

Zhang and Zhu 2006 Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 13

Altruism? Rational Zealotry? Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 14

Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 15

Selective Incentives and Public Goods Public Good Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 16

Social Psychological Selective Incentives Social psychological processes could give small, positive feelings to contributors Social psychological processes may be small, but they can have a relatively powerful effect if the costs of contribution are very small as well Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 17

Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 18

Two Other Selective Incentives… § Social Approval § Observational Cooperation Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 19

Digital Goods Study: Experimental Conditions (Cheshire 2007) Social Psychological Selective Incentive Social Approval Observational Cooperation None Christo's birthday Conditions High Low Social Approval High Low Observational Cooperation Control Computer-Mediated Communication — Cheshire & Fiore 20

Results for All Conditions Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 21

But there’s more! (see: Ling et al. 2005) § Uniqueness of contribution § Similarity/Homogeneity of the Group § Personal and community benefits (salience) § ‘Reminders’ for intrinsic motivation Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 22

Designing for Social Psychological Incentives Outcomes for Collective Action Contribution Size Diversity of Standardization Membership Contribution Behaviors Social psychological incentives Christo's birthday Computer-Mediated Communication — Cheshire & Fiore 23