COMPRAR TIRAR COMPRAR Emma Robinson 2011 PLANNED OBSOLESCENCE
COMPRAR, TIRAR, COMPRAR Emma Robinson
2011
PLANNED OBSOLESCENCE • A policy of planning or designing a product with an artificially limited useful life, so it will become unfashionable or no longer functional after a certain period of time
PLANNED OBSOLESCENCE • Methods • Reasons • Consequences for consumers • Environmental/global impact • Alternatives
METHODS • Designed to fail • Inkjet printers • Lightbulbs • Nylons • i. Pod batteries • Designed to go “out of style” • Implies “consumer choice”
CENTENNIAL BULB • http: //www. centennialbulb. org/ • “the Longest burning Light Bulb in history. Now in its 114 th year of illumination. ” • Livermore, CA
DUPONT NYLON
REASONS • Method of economic stimulation during the Depression • Bernard London, Ending the Depression through Forced Obsolescence • Market/labor equilibrium • “Successful” business model • Keeps people buying • East German products • Profit for businesses and engineers
CONSUMER CONSEQUENCES • Credit/debt • Trash • Frustration
GLOBAL IMPACT • Growth for growth’s sake – ecological footprint exceeds planet’s capacity • Production of “residues” instead of “nutrients” -Thackara • “Dumping” used/useless products in Third World Countries Mike Anane, Ghana https: //youtu. be/24 CM 4 g 8 V 6 w 8? t=37 m 48 s
https: //vimeo. com/95789417 2014
ALTERNATIVES • Warner Philips – LED lightbulbs • John Thackara – The Doors of Perception • Serge Latouche – “Decrecimiento”
JOHN THACKARA “the founder of Doors of Perception, is John Thackara. He does live and online talks , and produces events, for cities, institutions and organisations aro the world. The outcomes of each collaboration are, typically: a shared perception of new opportunities; a good idea of how to exploit them; and new connections between people to make those actions happen. ” --http: //www. doorsofperception. com
SERGE LATOUCHE
DECRECIMIENTO • la consigna del decrecimiento tiene como meta, sobre todo, insistir fuertemente en abandonar el objetivo del crecimiento por el crecimiento, [. . . ] En todo rigor, convendría más hablar de "acrecimiento", tal como hablamos de "ateísmo” --Serge Latouche La apuesta por el decrecimiento
DECRECIMIENTO
CONNECTIONS La deuda ecológica española (Balanyá, Batista, et. al. ) • Deuda ecológica – “conjunto de impactos ecológicos, sociales y monetarios que produce nuestro estilo de vida en los países empobrecidos, a través de determinados impactos ambientales que son generados debido a nuestras políticas y actividades económicas” • Mochila ecológica – manera de pensar la “cantidad de material requerida para conseguir una unidad de producto final” • Huella ecológica – manera de “medir la superficie necesaria para sustentar un sistema económico”
CONNECTIONS (cont. ) Slow Violence (Rob Nixon) • Waste pushed off into third world countries now encroaching on first world territory, becoming more visible “Beyond the Crisis: The emergence of Alternative economic practices” (Conill, Castells, et. al. ) • Decrecimiento – less production, more reduction/reuse • Doors of Perception – “nutrients” vs. “residues” • Rethinking the current economic/capitalist system The Story of Stuff • Planned vs. perceived obsolescence
COMMENTS?
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