COMPONENT 2 Section B Music Video and Online

COMPONENT 2 Section B – Music Video and Online Media KATY PERRY – ROAR (2013) BRUNO MARS – UPTOWN FUNK (2014) MICHAEL JACKSON – BLACK OR WHITE (1991)

MUSIC VIDEOS STUDIED for SECTION B CONTEMPORARY MUSIC VIDEO: 1. Katy Perry – ROAR (2013) https: //www. youtube. com/watch? v=Cevx. Zv. SJLk 8 2. Bruno Mars – Uptown Funk (2014) https: //www. youtube. com/watch? v=OPf 0 Yb. Xq. Dm 0 1990 s (past) MUSIC VIDEO 1. Michael Jackson – Black or White (1991) https: //www. youtube. com/watch? v=F 2 Ait. TPI 5 U 0

ONLINE MEDIA STUDIES for Section B 1. 2. Learners must study the websites for both of the chosen contemporary music videos and artists AREAS STUDIED for ONLINE MEDIA Media Language Katy Perry https: //www. katyperry. com/ Representation Bruno Mars http: //www. brunomars. com/ Audience Industry Context We must also study and consider the role of SOCIAL MEDIA – FB, TW, INSTA

AREAS STUDIED for SECTION B CONTEMPORARY VIDEO: MUSIC 1990 s (past) MUSIC VIDEO: Media language Representation Context Industry Audience Context

THE FINAL ASSESSMENT Section B: Music (music videos and online media) (30 marks) Question 3 will assess the ability to make judgements and draw conclusions through an analysis of the set media products in terms of either media language or representation. Reference to relevant contexts may be required. Question 4 will assess knowledge and understanding of media industries, audiences or media contexts.

WHO WE ARE STUDYING

What is the purpose of MUSIC VIDEOS? INDUSTRY REASONS AUDIENCE APPEAL

What is the purpose of MUSIC VIDEOS? INDUSTRY REASONS To help sell a song To promote an artist or song To introduce a new artist/song To show off an artist’s image To help make the song/artist memorable To allow the artist/song to be seen/heard on more platforms – music channels, internet, DVDs To promote an artist’s other skills – dancing or acting maybe AUDIENCE APPEAL To provide a visual representation of the song and its narrative To entertain the audience To allow the audience to connect with the singer/feel like they’re watching them live

AUDIENCE ACCESS In GROUPS of 3, on the sheet of paper 1) List as many different ways there are to access MUSIC VIDEO as possible 2) List how many DEVICES there are to access MUSIC VIDEOS on… EXTENSION: How was accessing music videos today different to how they were accessed in 1991 (Michael Jackson – Black and White era)

AUDIENCE ACCESS i. Tunes Mobile You. Tube Tablet Music channels on TV such as MTV/4 Music Television Computer Music Industry websites such as Sony Artists’ own websites Radio Station websites Social Media

AUDIENCE ACCESS in the 1990 s B. Mars and K. Perry era. VS Jackson era

MEDIA LANGUAGE - How to communicate a meaning and message Bruno Mars Uptown Funk (2014) https: //www. youtube. com/watch? v=OPf 0 Yb. Xq. Dm 0 GENRE specific – Music Genre (Music / Visual), Steve Neale (evolution) NARRATIVE stucture – Todorov, Barthes, Propp, Levi-Strauss CINEMATOGRAPHY (Camera shot, Angle, Movement) SETTING, COSTUME, LIGHTING, ACTING, PROPS ICONOGRAPHY

Bruno Mars - Uptown Funk (2014) https: //www. youtube. com/watch? v=OPf 0 Yb. Xq. Dm 0 Wide shot: Highlights exciting lively atmosphere. Shows location and mood. High-key light: Links to the bright vibrant mood of the atmosphere. Happy. Party. Characters: Bruno Mars pastel pink jacket and Mark Ronson sat on car. Central to the image. Iconography 1: link The big white car! Symbolic of US motor lifestyle. Iconography 2: link Costume of characters represents old fashioned 1950 s motown classics Genre: Funk and Soul – Upbeat, happy, active, vibrant, etc. Iconography 3: “Open 24 hrs” – symbolic of US culture and consumerism

MEDIA LANGUAGE - How to communicate a meaning and message Bruno Mars Uptown Funk (2014) https: //www. youtube. com/watch? v=OPf 0 Yb. Xq. Dm 0 GENRE specific – Music Genre (Music / Visual), Steve Neale (evolution) NARRATIVE stucture – Todorov, Barthes, Propp, Levi-Strauss CINEMATOGRAPHY (Camera shot, Angle, Movement) SETTING, COSTUME, LIGHTING, ACTING, PROPS ICONOGRAPHY

TYPES of MUSIC VIDEO There are two types of MUSIC VIDEO we need to explore: CONCEPT VIDEO PERFORMANCE VIDEO Use of IDEAS Video that focuses on the performance of the band Use of IMAGERY Often more creative as it expresses a vison and opinion of the artist as an INTERLECTUAL PROPERTY This is either live recording or on a stage KEY WORD: Intellectual Property (I. P) – A product or person with a sellable image and background which will make a lot of money for a company!

CONCEPT or PERFORMANCE OK Go – The Writing’s on the Wall (2014) https: //www. youtube. com/watch? v=m 86 ae_e_pt. U&index=1&list=PLbpi 6 Zaht. OH 5 j. Tn 9 Hn. ICb. RKuho. Yjsp 63 v As you watch the music video. Identify examples for: CONCEPT PERFORMANCE What is the appeal of the music video on the audience?

CONCEPT or PERFORMANCE Foo Fighters – The Pretender (2007) https: //www. youtube. com/watch? v=SBj. Q 9 tuu. TJQ As you watch the music video. Identify examples for: CONCEPT PERFORMANCE What is the appeal of the music video on the audience?

CONCEPT and PERFORMANCE Advantages and Disadvantages Advantages CONCEPT PERFORMANCE Disadvantages

A History of MUSIC VIDEO! – Part 1 Bessie Smith - St Louise Blue’s (1929) An early example of Music Video https: //www. youtube. com/watch? v=Jp. VCq. XRl. Xx 4 EVOLUTION of MUSIC VIDEO (1939 – 2015) https: //www. youtube. com/watch? v=e. Hr 38 o. TJT 6 o 1) How has music video changed over the years? 2) What is the leading factor for this change? 3) How have audience needs changed from 1930 s – present day?

A History of MUSIC VIDEO! – Part 2 KEY ARTISTS WHAT IT MEANT FOR MUSIC 50 s – 60 s Concept The Beatles Bob Dylan Music being used as a basis for film. Set the language that we use to analyse music videos in the present day Performance music video took a step towards Concept music video 1970 s Promo era Queen David Bowie Top of the Pops was introduced to promote competition in music Music videos as a form of promotional material for musicians Music videos released as a product 1980 s MTV era David Bowie Michael Jackson Duran 1981 – MTV was launched Jacksons short film “Thriller” took music video to an entire new level Big directors from Hollywood took an interest in Music video 90 s – 00 s Michael Jackson Nirvana Madonna MTV becomes a staple for promotional material Internet becomes a factor in promotion Websites and videos mean musicians become a property of the industry New technology means videos are easier to make! Present ANYONE Social Media Easy access Familiarity The importance of music videos?

DISCUSSION POINT Are Music videos an important aspect of the Music industry any more?

Bruno Mars Uptown Funk (2014) https: //www. youtube. com/watch? v=OPf 0 Yb. Xq. Dm 0

Bruno Mars Uptown Funk (2014) https: //www. youtube. com/watch? v=OPf 0 Yb. Xq. Dm 0 Lyric Analysis https: //genius. com/Mark-ronson-uptown-funk-lyrics

Bruno Mars Uptown Funk (2014) https: //www. youtube. com/watch? v=m 1 df. Jy 9 h. Siw Mark Ronson explores the reason why the song was made!

Katy Perry ROAR (2013) https: //www. youtube. com/watch? v=Cevx. Zv. SJLk 8

Michael Jackson Black and White (1991) https: //www. youtube. com/watch? v=F 2 Ait. TPI 5 U 0

COMPONENT 2 Section B – Music Video and Online Media KATY PERRY – ROAR (2013) BRUNO MARS – UPTOWN FUNK (2014) MICHAEL JACKSON – BLACK OR WHITE (1991)

Bruno Mars Uptown Funk (2014) http: //www. brunomars. com

Katy Perry ROAR (2013) https: //www. katyperry. com

TWITTER https: //twitter. com/Bruno. Mars? ref_src=twsrc%5 Egoogle%7 Ctwcamp%5 Eserp%7 Ctwgr%5 Eauthor https: //twitter. com/katyperry? ref_src=twsrc%5 Egoogle%7 Ctwcamp%5 Eserp%7 Ctwgr%5 Eauthor Joined: Dec 2009 Joined: Feb 2009 37. 1 m followers 106 m followers

FACEBOOK Stats 58 million people like 54 million follow

FACEBOOK Stats 70 million people like 66 million follow

INSTAGRAM https: //www. instagram. com/brunomars/? hl=en https: //www. instagram. com/katyperry/? hl=en Stats 15 million followers 68 million followers

YOUTUBE https: //www. youtube. com/user/Elektra. Records Stats 18 million subscribers

YOUTUBE https: //www. youtube. com/user/Katy. Perry. Music Stats 1. 4 million subscribers