Completing a Zoo Leaflet Learning Objective I can

Completing a Zoo Leaflet

Learning Objective • I can make my leaflet easy to read. Success Criteria • I can analyse the persuasive techniques in a leaflet. • I can suggest persuasive techniques for my own leaflet. • I can present my leaflet so that it is easy to read. • I can complete missing sections of my leaflet independently.

Dear Children Sir David Attenborough wrote to you to ask for your help. Read the letter again to see what you have been tasked with doing… Dear Children, Firstly, I would like to gather some ideas that you think would make our ‘Children’s Zoo’ unique. Secondly, I am currently raising funds to set up this zoo. I need a leaflet that will explain to visitors what the ‘Children’s Zoo’ can offer as an experience. This can then be used to show the businesses that are funding our project what they will expect to see at the attraction. If you choose to take up the challenge of giving me ideas and helping me to advertise what the zoo may have to offer, I would be exceedingly grateful. I have attached some information about what needs to be included in the leaflet and wait anxiously to receive your ideas. Yesterday you set up your leaflets and wrote a short introduction to go in them.

Persuasive Writing With your partner, discuss how this business attracts its customers. How does it persuade customers to visit? Write down some ideas below. Which information do you notice first? Why is this?

Persuasive Writing Persuasive writing techniques and language prize-winning hygiene award comments from customers free home delivery – special offer 10% off – special offer Partner Discussion How will you use these ideas in your own leaflets?

Persuasive Writing Could you add some of these persuasive ideas to your own zoo leaflets to draw in more crowds? Write down some ideas below. Special offers: Prizes/Awards: Comments from visitors:

Things to Do How will you organise your zoo? Name each of the zones/areas of the zoo (you may want to create a map for the leaflet that shows these also). What is unique about this attraction? Why is it better than any other zoo? Use persuasive writing to sell your visitor attraction. Here are some examples: Certainly, surely, in fact, as you can see, without a doubt, undoubtedly, we are sure that, it is certain, of course, furthermore, in addition, for these reasons…

Things to Do Tasks 1. Write your own ‘Things to Do’ section on your leaflets, using the Leaflet Template Activity Sheet to help you. How will you make your information easy to read and stand out? Will you use… • headings? 2. Did you add your ‘Introduction’ from the last lesson? • bullet points? 3. Can you add any of the following information to your leaflets on the front cover or elsewhere? • capital letters? • Special offers/awards • Prizes/awards • Comments from visitors 4. Use your Attraction Leaflets Checklist to help you finish the rest of your leaflet. • bold text? • underlining?

Checking Leaflets Look at your own leaflet. Use the Attraction Leaflet Checklist to help you check through your work.

Checking Leaflets Look at your friend’s leaflet. Take your friend’s leaflet and use the Attraction Leaflet Marking Checklist to check their work. There is a blank box at the bottom of the checklist to give them feedback.

Checking Leaflets Swap back. • Look at what your friend has seen in your work. • Put a dot on the checklist next to anything you forgot in your leaflet. • In a different colour, go back to your work and add in anything you have missed out.

Learning Objective • I can make my leaflet easy to read. Success Criteria • I can analyse the persuasive techniques in a leaflet. • I can suggest persuasive techniques for my own leaflet. • I can present my leaflet so that it is easy to read. • I can complete missing sections of my leaflet independently.