Complete Count Committees Introduction Complete Count Committee CCC

Complete Count Committees

Introduction Complete Count Committee (CCC) Training Manual • Provides information to educate CCC leaders and members about the census and their roles • Equip CCC leaders with information needed to train their members about ways they can promote participation in the census 2

Overview of CCCs • CCCs are one of the core strategic elements of the Partnership program for the 2020 Census • Census Bureau works with tribal, state and local governments, and community organizations to form CCCs around the country • CCCs exist to plan and implement locally-based outreach campaigns that raise awareness of the census and ultimately drive participation 3

Background and Structure of CCCs • Tribal, state and local governments work together with partners in their communities to form CCCs to promote the 2020 Census to their constituents. Community-based organizations also establish CCCs that reach out to their constituents. • Committee members are experts in the following areas: • Government • Media • Workforce development • Business • Education • Community organizations • Faith-based community • Other, based on needs 4

2020 Census vs 2010 Census • In 2020, we will introduce new technology to make it easier than ever for individuals to respond to the census. • For the 1 st time, you will be able to respond online, by phone, or by mail. We will use data that the public has already provided to cut down on household visits. • We are building a more accurate address list and automating our field operations—all while keeping your information confidential and safe. FOLLOW ALONG PAGE 1 5

The 2020 Census A New Design for the 21 st Century 6

What are Complete Count Committees? • CCC is a committee established by tribal, state and local governments, and community leaders or organizations to increase awareness and motivate residents to respond to the 2020 Census • CCCs are “census ambassadors” that play an integral part in the 2020 Census FOLLOW ALONG PAGE 4 7

Tribal and Government CCC’s • A committee of state officials and community members usually appointed by the highest elected officials of a tribal, state, county or local government for the purpose of developing and implementing a census awareness campaign that motivates everyone to complete the census thoroughly and in a timely manner FOLLOW ALONG PAGE 5 8

Community CCC • A team of community leaders and/or organizations brought together to design an outreach plan for low response score areas or populations in their community • Their focus is to encourage individuals in their community to self-respond online, on the phone or by mail (if they received a questionnaire by mail) FOLLOW ALONG PAGE 6 9

When should a CCC organize? FOLLOW ALONG • Now PAGE 9 10

What is the subcommittee structure of CCC? State Government CCCs can be a SCCC or a CCC. The structure should consist of influential members. Below are suggested membership for this sub team: • Government • Workforce development • Faith-based community • Education • Media • Technology • Community organizations • Business FOLLOW ALONG PAGE 10 11

Tribal or Local Government CCCs • Local government CCCs are formed by the highest elected official in a local government, regardless of size. This includes: • Local governments in cities, counties, towns and villages • Charged with developing and implementing a census awareness campaign that motivates EVERY household to respond to the 2020 Census in a timely manner FOLLOW ALONG PAGE 10 12

Community CCCs • Formed in probable low response areas • Formed to fill a gap in areas where there is no government-sponsored CCC • Includes representation from the following suggested areas of the community: • Business leaders • Educators • Media representatives • Organization leaders • Community-based organization leaders • Faith-based organizations FOLLOW ALONG PAGE 10 13

Key Points About the CCC Structure • CCCs should be all-inclusive, addressing the various racial, ethnic, cultural and geographic considerations of the community • Census Bureau staff serve as liaisons and information resources for CCC • CCC operations are governed by elected officials or community leaders FOLLOW ALONG PAGE 11 14

Recommended Subcommittee Structure The Census Bureau recommends the following subcommittees structure: • • Recruitment Government Education Faith-based community Media Community-based organizations Business FOLLOW ALONG PAGE 11 15

Recruitment Subcommittee Government Subcommittee Focus • Distributes recruiting materials received from Partnership Specialists and assists them in securing donations for space to train employees • Publicizes Census Bureau job openings using all available resources, including local festivals and job fairs Composition • Staff from local job training agencies or organizations • Represents tribal, state and local government in all programs between the Census Bureau and the local government, such as new construction programs • Ensures that elected officials are aware of and are included in all committee activities Composition • Elected officials, city planners, demographers, cartographers and municipal employees FOLLOW ALONG PAGE 11 16

Education Subcommittee Focus • Creates, facilitates, and coordinates census awareness activities among various educational levels • Ensures the wide distribution and awareness of the Statistics in Schools program and materials • Works with area colleges and universities to raise awareness of the census among students housed on and off campus • Raises awareness through adult education and English Language Learner programs Composition • Educational leaders, superintendents, principals, school district administrators, charter school administrators, teachers, students, and university housing coordinators Faith-based Subcommittee Focus • Facilitates and coordinates census awareness activities between faith-based institutions and organizations, ministerial alliances and forums, and ecumenical councils across racial, cultural and ethnic divisions Composition • Faith-based leaders from denominations representing the community, ministerial alliances, ecumenical councils and seminary administrators FOLLOW ALONG PAGE 11 17

Media Subcommittee Focus • Assist the CCC in communicating census message to ALL households • Facilitates communication of CCC messages through multiple channels, such as ethnic media, local newsletters, electronic bulletin boards, bloggers, local websites, bloggers, and any social media platforms. Composition • Local media representatives, communication directors, publishers and editors of neighborhood newspapers, and ethnic media representatives Community-based Subcommittee Focus • Coordinates the building of coalitions with community organizations that serve the needs of various racial, ethnic, cultural, civic, fraternal and advocacy groups, immigrants, and people with disabilities. Composition • Executive directors from community organizations, leaders of fraternities and sororities, membership and non- membership organizations and advocacy groups, and disability organizations. FOLLOW ALONG PAGE 11 18

Business Subcommittee Focus • Coordinates and generates census awareness activities that involve businesses of all types and sizes Composition • Chambers of Commerce, business alliances, neighborhood business associations, franchise owners and operators, financial institution officers, owners of small community and ethnic businesses, and utility company managers FOLLOW ALONG PAGE 11 19

The 2020 Census Phases Education Awareness Motivation Reminder Thank You Local governments and community leaders throughout the nation participate in activities highlighting the message that the 2020 Census is imminent and that it is easy, important and safe to participate. • Education Phase – 2018 - 2019 • Awareness Phase – January – February 2020 • Motivation Phase – March – May 2020 • Reminder Phase – May – July 2020 • Thank You Phase – Starts July 2020 20

Education Phase Education Awareness Motivation Reminder Thank You Action Steps for now thru December 2019 • • • Conduct CCC training for members Develop a work plan for promoting the census and motivating participation in your community Hold regular meetings to report on tasks, other activities, including subcommittee reports Proceed with census awareness-building activities generated by the committee or subcommittees Evaluate the effectiveness of CCC activities Conduct at least one census awareness-building activity each month 21

Awareness Phase Education Awareness Motivation Reminder Thank You Action steps starting January 2020 • • • Hold regular CCC and subcommittee meetings Finalize plans for activities surrounding responding to the census Review task lists and subcommittee plans Proceed with 2020 Census activities Finalize plans for activities to encourage households to complete and respond to the census Develop and finalize plans for motivating residents who do not participate to cooperate with census takers during nonresponse follow-up 22

Motivation Phases Education Awareness Motivation Reminder Thank You Action steps for March 2020 – April 2020 • • • Hold weekly CCC and subcommittee meetings Review and modify plans to promote responding to the census activities Send a news release highlighting the 2020 Census activity schedule Encourage households to respond accurately and expediently Prepare to implement activities for residents who do not return their questionnaire Census Bureau plans to provide response rate numbers starting in April. Response rates may be used to determine where more outreach is needed 23

Reminder & Thank You Phase Education Awareness Motivation Reminder Thank You Action steps for May 2020 – July 2020 • Encourage every household that did not respond that they still can respond or wait for the census taker to knock on their door. • Continue to meet and review the CCC plans. Please plan to use the 2020 daily response rates that will become available to the public in April to implement your plans to encourage cooperation. • Prepare a summary report of committee activities and member feedback • Share this report with your Partnership Specialist • Celebrate the success of the 2020 Census and recognize the efforts of the CCC members • Thank your community for their support and response 24

Components of a CCC Work Plan Overview • Summary of the goals and objectives of the CCC and description of the community Committee Structure • Identify the name of the CCC • Describe the structure of the committee • Develop strategies for reaching their objectives Timeline • Develop broad timetable of events and activities with dates Reporting • Include a report of subcommittee activities to the committee • Modify future activities as needed based on feedback Thank you • Include strategies for thanking committee members, the community and others who provide support Final Report • Prepare a final evaluation of your activities and successes to help the Census Bureau guide future committees 25

Effective committee activities used in 2010 • • Public Service Announcement (PSAs) Advertising campaign Banner, posters, billboards, advertising on benches Print materials Faith-based activities Translation of materials Local media coverage (including social media) 26

ACTIVITY Create a Work Plan 27

On the Road to 2020 Identifying Hard-to-Count Areas and Populations • Your CCC work plan should utilize the local knowledge of members and data of the makeup of the community • Data tools such as Response Outreach Area Mapper (ROAM) can provide assistance to the committee to identify predicted areas of low response at the community level Overview – Integrated Communication Campaign features: • Advertising, events, public relations and partnership activities Objective • To surround every household in the country with credible and memorable messages 28

Key dates of the 2020 Census Operational Timeline • Early Area Census Offices (ACO) open January 2019 Area Census Offices open July 2019 Address Canvassing Starts August 2019 Redistricting counts are delivered to states April 2021 NRFU May 2020 CENSUS DAY April 1, 2020 Census Bureau delivers apportionment counts to the President December 31, 2020 29

Low Response Score (LRS) Overview LRS Limitations/Cautions • LRS = predicted level of census nonresponse at the tract level • Values from 0 -100 • For example: If LRS= 25, we are estimating that 25% of households in that tract will not self-respond to the census • Uses 2010 mail self-response and current ACS data – 2020 Census will offer internet, phone and mail options to self-respond • LRS are not calculated for all census tracts (-1) How do I access the LRS? • Census Planning Database (PDB) • Response Outreach Area Mapper (ROAM) Web Application 30

ROAM

Response Outreach Area Mapper (ROAM) https: //www. census. gov/roam • Public mapping application that displays characteristics of hard-to-count areas from the PDB • ACS 5 -year estimates data • Census tract level

Census Tract 25 Norfolk city, Virginia Low Response Score (%): 34. 4 2012 -2016 ACS 5 -year estimates Total Population: 5, 097 Median Household Income ($): 24, 654 Population Under 5 (%): 1. 22 Population 18 -24 (%): 73. 77 Population 65 and Over (%): 3. 30 Below Poverty Level (%): 48. 17 Not High School Graduate (%): 11. 21 Non-Hispanic, Black (%): 41. 30 Non-Hispanic, White (%): 44. 48 Hispanic (%): 6. 14 American Indian or Alaska Native (%): 0. 94 Asian (%): 5. 24 Native Hawaiian or Other Pacific Islander (%): 0. 06 Some Other Race (%): 0. 12 Foreign Born (%): 8. 26 33

Partnership Specialists Role of the Partnership Specialists Steps Partnership Specialists will follow: • Primary contact between the U. S. Census Bureau and the CCC • Serve as advisers and information resources to CCCs • Help identify census awareness building activities that are more effective in their community • Meet with local governments in the area to encourage the formation of CCCs • Distribute materials • Provide orientation/training for CCC leaders or Chairpersons • Provide advisory support to CCC Chairpersons • Assist CCCs in developing a strategy and work plan • When possible, attend CCC meetings, provide guidance, recommend outreach and promotional activities, and distribute promotional materials and items • Encourage the development of innovative activities geared to specific groups within the community • Maintain an open line of communication with CCCs 34

Contact Information Please contact: ATLANTA Atlanta. rcc. partnership@2020 Census. gov CHICAGO Chicago. rcc. partnership@2020 Census. gov DALLAS Dallas. rcc. partnership@2020 Census. gov LOS ANGELES Los. Angeles. rcc. partnership@2020 Census. gov NEW YORK New. York. rcc. partnership@2020 Census. gov PHILADELPHIA Philadelphia. rcc. partnership@2020 Census. gov If you reside in: Alabama, Florida, Georgia, Louisiana, North Carolina and South Carolina Arkansas, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, and Wisconsin Arizona, Colorado, Kansas, Montana, Nebraska, New Mexico, North Dakota, South Dakota, Oklahoma, Texas, Utah, and Wyoming Alaska, California, Hawaii, Idaho, Nevada, Oregon, and Washington Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, Vermont, and Puerto Rico Delaware, District of Columbia, Kentucky, Maryland, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia 35

Need Local Stats? • Assistance Near You! Our regional data staff can help you access local statistics from the ACS or offer training to help build your skills. • Contact us at: 1 -844 -ASK-DATA (1 -844 -275 -3282) census. askdata@census. gov 40 53

Summary • CCC Training Manual has been created to provide leaders and members information to form strong effective CCCs • CCC can develop strategies and activities that are focused and make the best use of available resources FOLLOW ALONG PAGE 13 37

Contact Nesreen Khashan Partnership Branch, Field Division U. S. Census Bureau o: 301 -763 -4049 | m: 202 -510 -6403 nesreen. khashan@census. gov| @uscensusbureau 2020 census. gov/roam census. gov/2020 jobs

Towards Counting Every Kid in New Jersey Census Webinar – December 18, 2018 Alana Vega, KIDS COUNT Coordinator Peter Chen, Policy Counsel Advocates for Children of New Jersey avega@acnj. org / pchen@acnj. org

Background on ACNJ • New Jersey’s largest multi-issue child advocacy non-profit • • • Child welfare Juvenile justice Early childhood education Child nutrition Child health Infant/toddler issues

Why Census focus for ACNJ? 1. 2. 3. 4. 5. Diversity Data Dollars Infants and toddlers Lack of past efforts

Desired Outcomes for Census 1. Complete Count Committee 2. State outreach for young child count 3. Education and engagement of early childhood groups

Outreach and education strategy • Used roadmap of prior ACNJ efforts 1. Digestible data 2. Targeted outreach with elected officials 3. Partnering with coalitions • Think Babies and early childhood groups • Census Coalition

Step 1: Digestible Data • Factsheets on districtlevel hard to count population • Fund for NJ and CUNY • Listed municipalities with high HTC population by demographic group

Step 2: Targeted Outreach • Embedding Census in existing meetings • Congressional reps • State legislators with high HTC • Similar to legislators who worked on early childhood issues • Target key committees (Budget/appropriations) • Governor • Focus of conversation • $$ • Special challenges for young children • Redistricting

Step 3: Partners and Coalitions • Infant/toddler initiative • Child care resource and referral agencies • Large child care providers • Health care • Existing early childhood coalition • District preschools • Private provider networks

Results? • Complete Count Commission legislation passed and signed • $500, 000 appropriation for commission • Local focuses on young child undercount

What’s Next? • January meeting with early childhood stakeholders • Develop plan for young child undercount • Funding for outreach and education

Why You Need To Act Now • Time already ticking! • This year’s budget = Census year • Commissions take time • Recommendations need time to be implemented

Contact Us Peter Chen, Policy Counsel pchen@acnj. org Alana Vega, KIDS COUNT Coordinator avega@acnj. org 973 -643 -3876

North Carolina Census 2020 Coordinating Efforts Adam Sotak | Public Engagement Director | NC Child rob@ncchild. org

About NC Child builds a strong North Carolina by advancing public policies to ensure all children – regardless of race, ethnicity, or place of birth – have the opportunity to achieve their full potential. www. ncchild. org | NC CHILD| 52

Young children are overrepresented in populations considered “hard-to-count”. What is hard-to-count? Identified census tracts that had a mail response rate of less than 73% on the previous Census. Who is hard-to-count? - Low income households - People of color - Non-native English speakers - “Complex” families www. ncchild. org | NC CHILD| 53

More than $5 billion of North Carolina’s federal funding for children’s services is at stake in the census, so it’s critical to get the count right. If missed in the Census, kids in hard to count communities also stand to suffer the most from reductions in funding to vital programs. www. ncchild. org | NC CHILD| 54 Child-Serving Program in North Carolina Medicaid (Children's Portion Only) Supplemental Nutrition Assistance Program (SNAP) (Children's Portion Only) Fiscal Year 2015 Dollars $1. 9 billion $1 billion Title I Grants to Local Education Agencies $416 million National School Lunch Program $375 million Special Education Grants (IDEA) $327 million State Children's Health Insurance Program (S-SCHIP) $395 million Head Start/ Early Head Start $212 million Supplemental Nutrition Program for Women, Infants, and Children (WIC) $193 million Foster Care (Title IV-E) $70 million Child Care and Development Fund (CCDF) Entitlement $122 million

Primary Partners NC Child is working with a core set of partners in the social justice field to coordinate census advocacy and outreach activities. Partner Description Blueprint NC Network of 46 non-profit, non-partisan organizations working together across issues and racial lines to advance equity and social justice in North Carolina NALEO Educational Fund National Association of Latino Elected & Appointed Officials; non-profit, non-partisan organization that facilitates full Latino participation in the U. S. political process Collaboration between state and local governments, planning organizations, community organizations, service NC Counts Coalition providers and business organizations to ensure an accurate and complete 2020 Census count www. ncchild. org | NC CHILD| 55

Activities & Outcomes 2017 -present, NC census advocacy efforts have mainly focused on coalition-building and communications. NC Child has played a key role in efforts. We’re now moving to initiate more data and researchfocused strategies into our census work. Sign-On Letters and Direct Advocacy • • • 39 co-sponsors representing 500, 000 North Carolinians Local letter in Western NC signed by 10 orgs Signed, shared national letter against the inclusion of the citizenship question Direct advocacy with executive branch to create Complete Count Commission Meetings with NC Congressional staff in Washington, DC LUCA Coordination • Convened NC League of Municipalities & NC Association of County Commissioners to alert their members of LUCA • 88/100 counties and >200 municipalities have signed up to participate in LUCA Ethnic Media Roundtable • Educated 12 media outlets on the census and need for local coordination of trusted messengers to prevent undercount • Hosted with national partners – Leadership Conference on Civil and Human Rights & Ethnic Media Services • Media included sources reporting in English, Spanish, Chinese, and Arabic www. ncchild. org | NC CHILD| 56

Moving Forward The NC state Complete Count Commission was recently established by executive order. NC Child’s advocacy resulted in the seating of three diverse early childhood voices. Whitney Tucker Research Director, NC Child Heather Strickland Communications Director, NC Partnership for Children Dr. Denauvo Robinson President and CEO, Albemarle Alliance for Children and Families www. ncchild. org | NC CHILD| 57

Moving Forward NC Census planning now has 3 unofficial levers of leadership, which interact with each together to educate and motivate communities. NC Cou Census nts / Task Force NC Complete n issio Count Comm U. S. Census Bureau www. ncchild. org | NC CHILD| 58

Moving Forward NC Child’s 2019 strategies will focus on research, education, and community engagement. Research • Research brief on the potential undercount of Latinx children • Factsheet on undercount of young children • Factsheet on state fiscal impact of FMAP Education • Production of two videos for sharing on social media: • 1 st video: educate service providers and community leaders • 2 nd video: focus on parents of young children • Webinars to early childhood community and civic leaders with a high percentage of hard to count residents • Presentations to key child advocacy groups Engagement • Stipends for local groups who participate in “partnership program” to disseminate census videos • Creation of local Complete Count Committees in targeted localities • Direct lobbying of state and federal lawmakers for resources www. ncchild. org | NC CHILD| 59

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