Competitor Analysis Worksheet Instructions Cancer programs should assess

Competitor Analysis Worksheet Instructions: Cancer programs should assess their competitors’ strengths and weaknesses annually. Use this worksheet to help you assess your competitors’ strengths and weaknesses and understand how you compare. The worksheet focuses on key cancer program components and service offerings. Use websites to gather information to complete the worksheet. Review the completed sheet to identify opportunities to differentiate your program. Program Component Us • • Multidisciplinary care teams • Rapid access program (first appointments in 24 -48 hours) Clinical Services • 24/7 patient access (e. g. , phone triage) • • Lung cancer screening program • • Sub-specialist(s) • Palliative care physician and APs Physicians Technology and Treatments Support Services Quality Indicators Marketing Channels Symptom management and urgent care clinic Competitor X • • Multidisciplinary care teams • Symptom management and urgent care clinic 24/7 patient access (e. g. , phone triage) • Mobile mammography clinic • • • 24/7 patient access • • Sub-specialist(s) • Palliative care APs • • IMRT, IGRT, SRS, SBRT • • IMRT, IGRT • • • Lay navigators • • Virtual genetic counselor • QOPI-certified Lung cancer screening program Specialty pharmacy Lung nodule clinic Dedicated oncology surgeon(s): thoracic, breast, gynecologic Dedicated oncology surgeon(s): 2 fellowship trained breast surgeons, gynecologic • • • IMRT, IGRT, SRS, SBRT • Tumor-site specific clinical navigators • Multidisciplinary survivorship clinic • • PCP-led survivorship care • • Virtual onco-psychiatrist Proton-beam therapy Phase I, II, and III clinical trials Partnership with genetic counseling service Genetic counselor • NCI-designated comprehensive cancer center • • Co. C accredited Online • • Targeted breast cancer campaign © 2016 Advisory Board • All Rights Reserved Phase III clinical trials Phase I, II, and III c linical trials • • • Competitor Y Financial counselor Dietitian (oncology-certified) Nurse-led survivorship clinic Financial counselor (social worker) Tumor registrar (non-certified) Tumor registrar (certified) Onco-psychiatrist Tumor registrar (certified) Data analytics team Yoga, meditation Billboards NAPBC Affiliation with large AMC PCP outreach program Targeted lung cancer campaign 1 advisory. com

Competitor Analysis Worksheet Instructions: Cancer programs should assess their competitors’ strengths and weaknesses annually. Use this worksheet to help you assess your competitors’ strengths and weaknesses and understand how you compare. The worksheet focuses on key cancer program components and service offerings. Use websites to gather information to complete the worksheet. Review the completed sheet to identify opportunities to differentiate your program. Program Component Us Competitor X Competitor Y Clinical Services Physicians Technology and Treatments Support Services Quality Indicators Marketing Channels © 2016 Advisory Board • All Rights Reserved 2 advisory. com

Oncology Roundtable Market Assessment Research Brief Compendium of Tools and Worksheets Tool Market Forecasting Tools Benchmarking Tools Worksheets Description Cancer Incidence Estimator The Cancer Incidence Estimator generates estimates of local cancer cases and 5 - and 10 -year projections, enabling users to size their market. Oncology Market Estimator The Oncology Market Estimator generates estimates of local demand for inpatient and outpatient services by cancer patients to help you identify growth opportunities. Market Share Calculator The Market Share Calculator analyzes the percentage of local cases captured by your cancer program, enabling users to understand their competitive position. Oncology Medicare Market Share Assessment The Oncology Medicare Market Share Assessment uses Medicare claims data to calculate your cancer program’s Medicare market share by procedure and tumor site and identify your top competitors. Tumor Site Program Resource Grids The grids synthesize a range of tumor-site specific data, including patient population demographics, volumes, primary treatment modality by stage, business unit-level finances, and volume forecasts. Tumor Site Dashboards The dashboards detail elements of basic, intermediate, and advanced tumor site programs and enable programs to identify the investments required to advance to the next level of performance. Competitor Analysis Worksheet The Competitor Analysis Worksheet enables you to compare your program’s service offerings to your competitors’. Financial Opportunity Worksheet The Financial Opportunity Worksheet enables you calculate the dollar value of the Medicare cancer patients you are not capturing in a defined market. Outmigration Treatment Modality Conversion Worksheet The Outmigration Treatment Modality Conversion Worksheet helps you identify “outmigration” or “leakage”—i. e. , when patients receiving care leave the system to receive care elsewhere—from cancer patients receiving surgery at your center. Self-Assessment Worksheet The Self-Assessment Worksheet helps you catalogue your program’s strengths and weaknesses. Driving Forces Analysis Worksheet The Driving Forces Analysis Worksheet includes a series of questions and relevant data sources to help you understand how key external factors can impact your program’s strategies and operations. Tumor Site Worksheet The Tumor Site Worksheet allows you to compare the relative market opportunity associated with different tumor sites. Market Worksheet The Market Worksheet allows you to compare larger markets to each other to identify the greatest opportunity. These tools and worksheets can be accessed at www. advisory. com/or/marketassessment © 2016 Advisory Board • All Rights Reserved 3 advisory. com