COMPETITIVE ANALYSIS D CUSTOM TEMPLATE OUTLINE 1 COMPETITIVE

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE

OUTLINE 1. COMPETITIVE ADVANTAGES 2. COMPETITIVE ANALYSIS A. COMPETITOR 1 B. COMPETITOR 2 C. COMPETITOR 3 3. COMPETITIVE COMPARISON

COMPETITOR ADVANTAGES List some of the competitive advantages you’ve found about your company here. • Point A • Point B • Point C

COMPETITOR NAME OF PRODUCT www. urlofproduct. com • • Describe product here Target audience Market positioning Tagline MARKETING CHANNELS • List as many relevant channels as you can including website, email, apps, social media, digital media, print media, television and radio BLOG • Include refresh frequency, topics, audience, etc. APPS • App offers access to account and community SOCIAL MEDIA • Channel: Likes, followers, posts, content themes. PLACEHOLDER IMAGE

SOCIAL MEDIA ANALYSIS: COMPETITOR NAME Link to official page LIKES: FOLLOWERS: ### FREQUENCY OF POSTS: ### TYPES OF PHOTOS SHARED: Lorem ipsum Link to official page FOLLOWERS: SUBSCRIBERS: ### FREQUENCY OF POSTS & RETWEETS: ### FREQUENCY OF VIDEOS: ###

COMPETITIVE COMPARISON: SOCIAL MEDIA ANALYSIS 16, 000 COMPE TITOR NAME YOUR BRAND: FACEBOOK: 200, 000 T W I T T E R : 20, 000 I N S T A G R A M : 40, 000 Y O U T U B E : 550, 00 11, 000 8, 000 11, 000 12, 000 COMPE TITOR NAME 10, 000 14, 000 8, 000 18, 000 COMPE TITOR NAME 15, 000 20, 000 10, 000 0 5, 000 Facebook Page Likes 10, 000 Twitter Followers Instagram Followers 15, 000 You. Tube Subscribers 20, 000 25, 000

MESSAGING STRATEGY COMPETITOR 1 TARGET AUDIENCE MESSAGING STRATEGY SOCIAL MEDIA FOLLOWING COMPETITOR 2 COMPETITOR 3 YOUR COMPANY