Competitive Analysis Chick Master Incubator Avida SS Avida

Competitive Analysis

Chick. Master Incubator: Avida SS, Avida Symphony Capacity = 10, 000 to 133, 000 eggs Avida Hatcher = 20, 000 to 60, 000 eggs MS Hatcher Capacity = 15, 000 eggs Ventilation Model CC 3 -5400 LC CC 3 -7200 CC 3 -10800 CC 3 -14400 Aria IVM Aria PMP Aria HTM Aria ECM Max Wkly Egg Set 380, 000 500, 000 760, 000 1, 000 MAX 380, 000 All units require external water chiller Incubation Vent Module Process Area Vent Mod Chilled Water Pump Mod Hot Water Boiler Mod Egg Storage Cooling Mod Flats 165, 140, 132, 130, 126, 82, 73, 54 Baskets 168, 165

Avida Symphony 20 New Improvements Corrugated cooling coil All alum. rack New fan hub Recessed door handles

Encore Dedicated Egg Warmer/Cooler

Chickmaster Strengths Weakness Well established. Loyal customers. 50 years service. Aging MS units without support. Poor after sales support. Single Stage. Opportunities Threats Develop a CM P 105. Develop a JW conversion. Improve after sales support. CC 3 is a strong contender. Current customers reluctant to change.

Incubator: Smart. Set, Smart. Set. Pro Capacity = 20, 376 to 124, 416 eggs Smart. Hatch. Pro = 20, 736 eggs Ventilation: Egg Rm. Cooler, Air Handlers, Rm Cooler/Heater, Climate Control, Exhaust Fans, Heat Exchangers, Spray Humidification, Chick Rm. HVAC, Process Water Chiller, Diesel Generators Flats: 162, 150, 126 Baskets: 162, 150, 126

Automation Smart. Count, Smart. Transfer, Auto Transfer Sys, Auto Egg Packer, Hairline Crack Controller, In-Line Sexing Table, Semi-Egg Transfer, Candling/Transfer Machine Semi Automatic Transfer Smart. Count In-Line Sexing Table Auto Egg Packer Smart. Transfer Candling/ Transfer Table

Pas. Reform Strengths Weakness One stop shop Very strong marketing. Industry knowledge. Low Pricing. Aggressive sales. Marketing statements not always believable within the industry. Performance of equipment. Not including all equipment in project offer. Opportunities Threats Develop a Pas Conversion. North Americanize Pas. Reform. Increase research for Performance. Take over CM. Sales Strategy could tank overall market. Slow product development. Low project spec could cause future liability.

Incubator = Conventional S-Line – Air. Streamer. Plus, Bio. Streamer Conventional Capacity = 16, 800 – 115, 200 eggs S-Line Capacity = 19, 200 – 115, 200 eggs Hatcher = AS-Plus-4 H = 19, 200 eggs AS-Plus-8 H = 38, 400 Ventilation Custom made HVAC Heat Recovery Systems Eco-VAC Flats 150, 126 Baskets 150, 126

Petersime – High Density Setter Tray 84 eggs High Density Setter Tray (stackable) – 84 eggs

Automation Vacuum Egg Lifter Vaccinator Petersime Transfer Machine Petersime Candling Machine Offal Breaker Third Party Partnering

Petersime Strengths Weakness High Tech - Compete with Hatch. Tech. Market share. Well structured agent network. Aggressive selling Failures due to Technology. Not including all equipment in project offer. Quick product turn over. Opportunities Threats Take over Comp. Focus on Future Service. Lose of market share. Target on their back. Aggressive tactics may backfire

Incubator = Microclimer Setter 88 Series Capacity = 7, 040 – 126, 720 eggs 150 Series Capacity = 28, 800 – 115, 200 eggs Microclimer Hatcher = 88 Series Capacity = 7, 040 – 42, 240 eggs 150 Series Capacity = 28, 800 Hatch. Care Hatcher – Capacity 1 (80 egg tray) = 84, 480 +24 hrs Capacity 2 (90 egg tray) = 95, 050 Ventilation 3 independent AHU – Setters & Hatchers, Chick Processing Area, Other Areas. Custom Heating and Colling System – Modular standardized units (Sizing NA) Flats 150 Baskets 75, 150

Chick Storage Room Capacity = 144, 000 birds

Hatch. Traveller

Hatch. Tech Strengths Weakness Ground Breaking Technology. Long HVAC history Lower Capacities. Technology lacks trust in the industry. Small Demographic. Circadian Incubation Opportunities Threats NA Market. Take over CM. New Technology can not be proven. Industry acceptance of NPD theory. Low market penetration. Few repeat sales.