Competitive Advantage Workshop Presented by Eric Bauer Consulting

Competitive Advantage Workshop Presented by: Eric Bauer, Consulting Director 01 October 2010 Providing business insight

Workshop Summary • Purpose: think creatively about how you can strategically impact your business • Format: interactive workshop with exercises driving an ideation process • Outcome: identify one key idea to take back to your team today • High Level Process: 1. Your ecosystem 2. Who cares, why 3. Business Challenges & Opportunities 4. Business insight 5. Brainstorm 6. Next steps High definition monitoring

Your ecosystem • I manage a system that does: • My system drives this revenue / supports this business activity: • My system is made up of the following key components: • My system has the following data available today: • My system is related to these costs: High definition monitoring

Your ecosystem - Example • I manage a system that does: ATM Transaction Processing • My system drives this revenue / supports this business activity: Transaction fees / client account access • My system is made up of the following key components: NSK Server / Switch Application / Database • My system has the following data available today: OS Performance / Database Activity / Hardware Information • My system is related to these costs: Hardware / Software / Personnel High definition monitoring

Who cares, and why My ecosystem impacts: Revenue Expenses Strategy Retention Other Customers Partners Sales Marketing Operations Purchasing Accounting HR IT High definition monitoring

Who cares, and why My ecosystem impacts: Revenue Customers Expenses Transaction Fee Partners SLA Penalties Sales Offerings Marketing Reliability Strategy Retention Market share Customer Sat Other Expansion New Offerings Operations Purchasing Accounting HR Overtime IT Compliance Morale Reputation High definition monitoring

Business Challenges & Opportunities We have these challenges & opportunities: Challenges Opportunities Actionable data I would like to deliver Customers Partners Sales Marketing Operations Purchasing Accounting HR IT High definition monitoring

Business Challenges & Opportunities We have these challenges & opportunities: Customers Challenges Opportunities Actionable data I would like to deliver Location Decisions Network Expansion Utilization by location / response rate / capacity Cross promotional opportunities Card type utilization Partners Sales System Reliability Marketing What works? Target Marketing What customers are inquiring about / using Operations Fraud / Servicing Limit Fraud / Efficient Servicing Transaction level details / ATM servicing Purchasing When to purchase Planning purchases Accounting Income planning HR Staffing Comprehensive Availability Data (uptime) What type and how many fees being collected Utilization Based Staffing What staff is necessary based on actual activity IT High definition monitoring

Business insight With this type of data, we could gain a competitive advantage: Period of Time / Batch Active / Detailed Real Time (Replay) Correlation (Cross System) Customers Partners Sales Marketing Operations Purchasing Accounting HR IT Our Market High definition monitoring

Business insight With this type of data, we could gain a competitive advantage: Period of Time / Batch Active / Detailed (Replay) Real Time Correlation (Cross System) Customers Network Expansion Response Rate Partners Cross Promotional Sales Marketing System Reliability Target Marketing Operations Purchasing Campaign Effectiveness Fraud Detection ATM Servicing Purchase Planning Accounting HR IT Our Market Reputation High definition monitoring

Brainstorming - Example Ideas that MIGHT drive a competitive advantage: Idea Who Cares Benefits 1. I had this idea before… 2. I heard a good idea once… 3. We should have done this long ago… 4. Our competition does this… 5. Surprises are fun, but we should…. 6. In order to be proactive, we should… 7. 8. 9. 10. I like this one best: Because: High definition monitoring

Brainstorming - Example Ideas that MIGHT drive a competitive advantage: Idea Who Cares Benefits Customer, Accounting, Operations Reduced Costs, Improved Customer Satisfaction 1. I had this idea before… 2. I heard a good idea once… 3. We should have done this long ago… 4. Our competition does this… 5. Surprises are fun, but we should…. 6. In order to be proactive, we should… 7. Monitor Transactions for Stolen Card Number Activity 8. 9. 10. I like this one best: Because: High definition monitoring

Exploration Activity The White Hat calls for information known or needed. The Green Hat focuses on creativity: the possibilities, alternatives, and new ideas. The Red Hat signifies feelings, hunches, and intuition. The Black Hat is judgment-the devil's advocate or why something may not work. The Yellow Hat symbolizes brightness and optimism. The Blue Hat is used to manage thinking process. High definition monitoring

Next steps 1. Key assumptions: 2. Test the assumptions and value: a. Explore it with colleagues b. Has it been tried before c. Complexity, can it be more simple d. Cost: Time, Labor, Expenses e. Benefits 3. Try it High definition monitoring

Integrated Research Contacts Eric Bauer Consulting Director eric. bauer@ir. com 303. 390. 8738 Brian Smits Marketing Director brian. smits@ir. com 303. 390. 8761 www. ir. com About IR Integrated Research (IR) is the company behind “Prognosis” performance management software. For 22 years, Prognosis has proven to be successful in mission critical computing environments such as payments and communications. Prognosis Differentiators • • • Real time data Replay / historical playback data & correlation Peer to peer architecture to enable high scalability Deep diagnostics Extensibility to monitor an entire ecosystem Flexibility to create custom views High definition monitoring

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RMCMG Power. Minder Incentive Free i. Pad Refer Power. Minder to your business and IR will send you an i. Pad if they buy in 2010. Email us and reference the RMCMG Power. Minder incentive. brian. smits@ir. com or info. usa@ir. com Your Name: Company: Email: Phone: Tear this off and hand it to us today if you want us to follow-up with you regarding this RMCMG incentive. Power management made easy

Virtualization Manager High definition monitoring