Competing and Winning with Power Edge Blade Servers
Competing and Winning with Power. Edge Blade Servers (NDA) Christian Blade Server Technologies Dell Enterprise Product Group
“A journey of a thousand miles begins with a single step” -Lao Tzu 2 Confidential Global Marketing
Steps to achieve this vision…where is your customer? How do you help your customer take the first step? Converged Data Center Converged Systems Agility, Efficiency, Quality Converged Infrastructure Management Virtualization Networking Storage Compute IT in silos Pre-integrated infrastructure with embedded management System stacks with advanced software designed for rapid workload deployment & selfservice IT delivery Automated Data Center Automating on-premise & off-premise IT; optimized for agility, efficiency and quality demands Modular, heterogeneous data center unified by singular management experience Known but limiting Time 3 Confidential Global Marketing
Important Converged Infrastructure Design Concept – Scalability is important in multiple vectors Horizontal Scale (scale across the data center) Vertical Scale (scale within the solution) 4 • Compute • Connectivity (fabric) • Systems Management
Market Situation Why Blades for Convergence? Blade servers have demonstrable advantages over other Enterprise-class servers in most datacenter environments. Areas where blades drive the benefits of convergence: • Power & cooling efficiency • Manageability • Physical convergence of servers, networking & storage • Computational density Dell’s Point-of-View: Blade Servers drive greater efficiency and agility in the data center, which is the key benefit of converged infrastructures. Global Marketing
Why Dell Blades? Unprecedented Computational Density The world’s first and only individually serviceable Enterprise-class quarter height blades deliver 100% more computational nodes than other blade infrastructures and 220% more than rack-optimized Unique Levels of Efficiency Industry-leading power & cooling infrastructure delivers the greatest performance per watt available, and even delivers ‘Fresh Air’ support Intelligent Network & Storage Integration Simplified interoperability with a broad range of networking, storage, & management environments Rock Solid Reliability & Extreme Performance Portfolio-wide ‘No Compromise’ Enterprise-class reliability features combined with cutting edge processing power, scalability and industry-leading computational density. Elegantly Simple Manageability Unique embedded management solution allows agent-free deployment, maintenance, updating & monitoring of up to 288 nodes in multiple locations using a single IP address 6 Confidential
Power. Edge M-Series Blade Chassis Front View Half-Height Blades M 620: 2 S Intel – 2600 v 2 Series M 520: 2 S Intel – 2400 v 2 Series Quarter-Height Blade M 420: 2 S Intel – 2400 v 2 Series Full-Height Blades M 820: 4 S Intel 4600 v 2 Series M 915*: 4 S AMD M 910*: 4 S/2 S Intel E 7 Storage Blade PS-M 4110: Equal. Logic Blade Array
Power. Edge M-Series Chassis Rear View Chassis Management Controller (CMC) A Integrated KVM (i. KVM) 9 Chassis Fans Chassis Management Controller (CMC) B Fabric IO Modules (IOMs) Chassis Differentiation Each IOM has internal ports • Support for up to 10 Gb throughput on Fabric A; and 56 Gb on Fabrics B&C • Optimal design for power & cooling • Densest blade configurations • Fully redundant CMCs Blades have IO ports that connect to Fabric IO Modules 6 Power Supplies
Power. Edge Modular Servers Four Socket Full-Height Power. Edge M 915 AMD Opteron 192 GB RAM (24) Power. Edge M 910 Intel E 7 1 TB RAM (32) Two Socket Quarter-Height 9 Power. Edge M 420 Intel XEON E 5 -2400 v 2 192 GB RAM (6) Power. Edge M 820 Intel XEON E 5 -4600 v 2 3 TB RAM (48) Two Socket Half-Height Power. Edge M 620 Power. Edge M 520 Intel XEON E 5 -2600 v 2 Intel XEON E 5 -2400 v 2 1. 5 TB RAM (24) 384 GB RAM (12)
Info. World Test Center What makes Dell blades great? “But Dell has also taken steps to lighten the administrative burden, layering on sleek and functional management tools that add to the M 1000 e's charm. Integrating Force 10 switch management into the mix is a work in progress, and Dell still must face the task of centralizing the management of multiple chassis. In the meantime, Dell has already succeeded in turning out a very well-rounded blade system. ” http : //www. infoworld. com/d/data-center/review-dell-blade-servers-tip-the-scales-201705? page=0, 3&1346934460 10 =
IO Modules 11
Dell Power. Edge M I/O Aggregator Hardware Flex I/O Dell Force 10 IO Aggregator • 4 -port SFP+ module Internal server facing ports Max 32 x Gb. E/10 Gb. E External ports - 2 x 40 Gb. E fixed ports supporting 4 x 10 Gb. E ports each - Two optional Flex I/O module slots • 4 -port 10 GBASE-T module FTOS • 2 -port QSFP+ module OS ü ü ü Plug-in and play with low-touch configuration or management required Automatic FCo. E connectivity to FC/FCo. E To. R Automatic lossless i. SCSI connectivity Automatic configuration of logical uplinks to To. R using LACP without requiring Spanning Tree Protocol Fixed ports used for uplinks – 1 Gb. E & 10 Gb. E ports – 10 Gb. E optical & DAC copper twin-ax – 2 X more than M 8024 -k – 1 Gb. E & 10 Gb. E ports – No 40 Gb. E support, must use breakout cables to support 10 Gb. E 40 Gb. E QSFP+ Transceiver & Cables • 40 Gb. E QSFP+ to 4 x. SFP+ direct attach breakout cable
Power. Edge M I/O Aggregator Plug-n-play connectivity for M 1000 e blade chassis • Simple and easy way for server or virtual admins to connect blade servers • • Clean physical separation between network and server administrators Zero touch, automated configuration No networking complexities such as spanning tree Virtualization drives simple I/O module connectivity Top of Rack switch (including 3 rd party) VLT or MLAG Network Admin Server Admin Link aggregatio n group • No compromises on performance: intra-chassis, east-west 10 Gb. E traffic with low latency M 1000 e blade chassis • Faster Deployments Dual IOAs
Dell Force 10 MXL Hardware High performance full-featured 1/10/40 Gb. E Layer 2 & Layer 3 switch blade Flex I/O Dell Force 10 MXL Internal server facing ports Max 32 x Gb. E/10 Gb. E External ports - 2 x 40 Gb. E fixed ports - Two optional Flex I/O modules Stacking 40 Gb. E ports OS FTOS • 4 -port SFP+ module – 1 Gb. E & 10 Gb. E ports – 10 Gb. E optical & DAC copper twin-ax • 4 -port 10 GBASE-T module – 2 X more than M 8024 -k – 1 Gb. E & 10 Gb. E ports • 2 -port QSFP+ module ü Robust and scalable I/O performance, low latency and high bandwidth – 2 x 40 Gb. E ports ü Support for native 40 Gb. E ports 40 Gb. E QSFP+ Transceiver & Cables ü Open standards-based feature rich Enterprise FTOS ü Converged Ethernet and Fiber Channel support – 10 Gb. E support using breakout cables • 40 Gb. E QSFP+ transceivers • 40 Gb. E QSFP+ to 4 x. SFP+ direct attach breakout cable • 40 Gb. E QSFP+ direct attach cable
Inter-Chassis Stacking with Force 10 MXL Highly scalable solution managed as a one logical device Key Features • Stacking enables high availability and high throughput for up to six IOMs across multiple M 1000 e modular enclosures • Stacking enables a single point of management and NIC teaming • Stacking can use any 40 Gb. E QSFP+ ports (fixed or Flex. IO modules) • Stacking is not supported on 10 Gb. E ports • Stacking can be achieved using direct attached cable in a ring or daisy chain topology 15 Stacking with Force 10 MXL M 1000 e Force 10 MXL Switch Stacking at 40 Gb. E
Why is our IO Module Strategy Important? Because your customers say it is! Data growth 25 X BW/rack by 2015 25 X By the end of 2014…expect more than 80% of traffic in the data center's local-area network (LAN) to be between servers Source • • 16 “You Data Center is Heading for Traffic Chaos” , 27 April 2011, Gartner Group VMware slide courtesy of VMware CTO Jan 201 1 Gartner, Inc. , “Virtualization Key Initiative Overview, ” G 00214309, Philip Dawson & Chris Wolf, July 22, 2011
Server-to Server Data Traffic Cisco North. South Data Traffic: 4 steps blade-to -blade Blade 2 Switch Blade 1 Fabric Interconnect Dell East-West Data Traffic: 2 steps blade-to-blade Unlike Cisco, east-west traffic between Dell M-series blades does NOT have to exit the chassis and connect with external network components. While latency is an issue, it is also an issue of consuming less ports to the To. R for Dell and to the FI for Cisco. Because you can keep the majority of the traffic within the chassis (say 80%) versus 100% going to the FI for Cisco, you need less cables going to the To. R versus UCS. This reduces the number of ports consumed and the number of cables. 17 Blade Chassis Front/Rear FEX Blade 1 Blade 2
Management 18
Power. Edge M-Series Chassis Management Controller (CMC) A Integrated KVM (i. KVM) 9 Chassis Fans Chassis Management Controller (CMC) B Fabric IO Modules (IOMs) Each IOM has internal ports Chassis Differentiation • Support for up to 10 Gb throughput on Fabric A; and 56 Gb on Fabrics B&C • Optimal design for power & cooling • Densest blade configurations • Fully redundant CMCs Blades have IO ports that connect to Fabric IO Modules 6 Power Supplies
Dell M 1000 e Strategy: Simple and Scalable Management • Simplified management – It’s embedded, nothing additional to install – No agents, all out of band – Discovery is built-in – Easy to use, intuitive interfaces • Scalable management – Interfaces and operations work across all chassis components – Automated 1: many operations for greater productivity › Update, deploy, configure, fix… – Ability to span multiple chassis (9) For monitoring, inventory, update, configuration and remediation 20 2
Up to 9 chassis and 288 servers at a glance • • Cluster wide operations – Health status and logs across 9 chassis, 288 blades, etc. – Exportable inventory of blades, IOM, etc. – Inherit chassis settings when joining a cluster Operations limited to a single chassis – One to many update – One to many BIOS capture and replicate Note: SD card for each CMC required by BIOS capture/replicate 21
What does the Chassis Management Controller mean to your customer? Your customers need more than just 1: 1 server management – they need N: 1 management tools to drive efficiency. 22
What does the Chassis Management Controller mean to your customer? Chassis Management Controller Manage modular storage, networking and compute from common management interface
Competitive 24
All roads…. 25 Confidential Global Marketing
…may lead to Rome. 26 Confidential Global Marketing
But all roads are not created equally. 27 Confidential Global Marketing
Operational Efficiency How you get there matters… 28 The New Proprietaries The Optimized Enterprise Costly solutions where operational savings are consumed by high costs with a lock-in penalty An end-to-end approach that delivers superior performance and efficiency Operational costs Capital costs $ $$$ • Breakthrough performance & Operational efficiency costs • Greater IT agility & reliability • Solutions that scale $ Legacy Systems Commodity Systems and Services Complex, monolithic systems that lock in and don’t scale Low-cost commodity components with no solutions value-add Operational costs Capital costs $$$ Price/Performance Capital costs $ Operational costs Capital costs $$$ $
Dell Converged Systems solution wins big over HP with a blades-based “Data Center in a Box” Dell’s solution versus HP: • Supports 48% more users • Takes 55% fewer configuration steps • Supports 42% more users/watt Click here for the performance video Click here for the performance paper 29 Click here for the ease of use video
Dell Converged Systems solution creams competitors on Power Efficiency • In tests of eight blades in a chassis for all three competitors, the Dell Power. Edge M 620 blade solution achieved (on the tested configuration) – 19% higher performance-to-power ratio over the Cisco UCS B 200 M 3 blade solution – 32% higher performance-to-power ratio than the HP Pro. Liant BL 460 c Gen 8 blade solution • When the solution included that vendor’s external network switch, the Dell solution achieved – 45% higher performance-to-power ratio than Cisco – 26% higher performance-to-power ratio than HP http: //en. community. dell. com/techcenter/partn erdirect/m/mediagallery/20438103/download. aspx
Dell Converged Systems solution creams competitors on Chassis Network Architecture Virtual machine migration time between blades in: • The same chassis - A heavily loaded VM can be migrated in 30 percent less time between blades in one Dell blade enclosure compared to the same VM migrating between blades in one Cisco UCS blade enclosure! • In different chassis - A heavily loaded VM can be migrated in 22 percent less time between blades in two separate Dell blade enclosures compared to the same VM migrating between blades in one Cisco UCS blade enclosure. Network Latency between blades in: • The same chassis - The Dell solution provided 61 percent lower network latency between blades in one Dell blade enclosure than between blades in one Cisco UCS blade enclosure! • In different chassis - The Dell solution provided 60 percent lower network latency between blades in two separate Dell blade enclosures than between blades in one Cisco UCS blade enclosure.
Programs to help you sell 32
Choose the right option that supports YOU! Dell Pro. Support Enterprise Suite with Support. Assist Accelerate your business Pro. Support Plus Pro. Support Flex for Data Center Adopt complex technologies with confidence • • Dedicated Technical Account Manager Elite Pro. Support Plus engineers • Monthly reporting and • Tailored specifically to your needs recommendations System maintenance • • • Dedicated Technical • Onsite parts options Account Manager Dedicated elite Pro. Support Flex engineers Dedicated field engineers Pro. Support Hypervisor and OS support Experts | 24 x 7 x 365 | Insights 3 rd party collaborative assistance Ease
Dell Global Support and Deployment Services Enterprise Deployment Customer Satisfaction Enterprise Pro. Support Customer Satisfaction 95+% 94% Annual Deployments in FY 2014. Copilot Customer Satisfaction 30, 000+ 96+% Dell Deployment customers likely to repurchase Dell. 94% People: Tech Support, Field Service. 24, 000+
Partner Portal Resources Presentations, Competitive Information, Training, White Papers, Demonstration Resources, Community, etc… Marketing-and. Sales>Competitive>Pages>Competitive
Take action and WIN: 1 Take online training or visit the hands on labs here at the conference: Power. Edge, Systems Management, Active System Manager, Dell Data Protection, Fluid Cache for SAN. 2 Download the Power. Edge sales aids and co-brandable assets to generate leads and initial customer meetings. 3 Demonstrate Dell system management differentiators. Use demos. dell. com, dellenterprisedemos. com, and your Dell team resources for support.
Questions? ? Thank you!! 37
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