Comparing and Contrasting two 20 th Century Fashion

Comparing and Contrasting two 20 th Century Fashion Designers Mary Quant & André Courrèges Natasha Suriya (S 01000267) FSD 406 Historical & Contextual Studies in Fashion

Mary Quant • Born : 11 th February 1934 • Goldsmith’s College of Art • Designing hats • Bazaar on King’s Road London 1957 • Ginger group

André Courrèges Born: 9 th March 1923 Died: 7 th January 2016 Graduated in Engineering Graduated in Fashion & Textiles • Worked for Jeanne La. Faurie • Worked for Balenciaga • 1961 established his own fashion house • •

Mary Quant • • The mini skirt Hot pants Entered American Market Supported mass production of garments (J. C Penny) Global wholesaling of Mary Quant products Designed cosmetics New way of shopping Promoted boutiques

André Courrèges • • Space Age Collection Mini skirt Modern fabrics Trousers for women

Significant Events & Inspiration Mary Quant • Pop Art – mid 1950 s • Suffragette movement • Women’s rights • Change in the household • Youthquake movement – 1960 s • Increase in sub-cultures – promoting individuality • Chelsea Beatniks and dance outfits André Courrèges Women’s rights Change in the household Youthquake movement Increase in sub-cultures Technologically advanced materials • Modernist movement • • • Engineering • Architecture

Mary Quant’s Aesthetic/Philosophy • Bold block colours • Simple garment shapes • Challenged society’s values and norms • The Mod look • Practical – She “wanted women who wore her designs to be able to run to catch the bus. ” • “I saw no reason why childhood shouldn't last forever. So I created clothes that worked and moved and allowed people to run, to jump, to leap, to retain their precious freedom. ”

André Courrèges Aesthetic/Philosophy • • • Visionary Futuristic Avant-garde Bold colours Geometrical shapes Did not conform to women’s natural body shape • “I believe one can make women happier by bringing both more white and more colour into their lives. ”

Does their brand still exist? Mary Quant

Does their brand still exist? André Courrèges

Similarities • Popularising the mini skirt • Aimed at young women • Portray women in a different way to society • Inspired by movements at the time • Believed in shortening length of the skirt • Practicality of clothes Differences • Quant – reveal women’s body • Courrèges- did not create a silhouette which showed off women’s body.

Bibliography • • • • • • • Victoria and Albert Museum. (2016). Biography of Mary Quant. http: //www. vam. ac. uk/content/articles/m/mary-quant/. Accessed: 17/03/2017. Biography. com Editors. (April 2 nd, 2014). Mary Quant Biography. www. biography. com/people/mary-quant-21273453. Accessed: 17/03/2017. The Editors of Encyclopaedia Britannica. (1/08/2016). André Courrèges. https: //www. britannica. com/biography/Andre-Courreges. Accessed: 17/03/2017. Victoria and Albert Muaeum. (2016). André Courrèges. http: //www. vam. ac. uk/content/articles/a/andre-courreges/. Accessed: 17/03/2017. Reg Lancaster—Express/Hulton Archive/Getty Images. (Unknown). André courrèges. https: //www. britannica. com/biography/Andre-Courreges. Accessed: 17. 03/2017. http: //www. lifetimetv. co. uk/sites/default/files/Mary_Quant. jpg. Accessed: 17/03/2017. http: //4. bp. blogspot. com/-3 o_Dyv_BEJE/Uic_jrf 5 f. CI/AAAAUlg/b_cp 67 v. Cvbw/s 1600/Mary+Quant+Cosmetics+@+MUSE+by+Watson+13. jpg. Accesssed: 17/03/2017. Laxton. W. (1960 s). https: //uk. pinterest. com/pin/165436986289463489/. Accessed: 17/03/2017. Gundlach. F. C. (1965). http: //1. bp. blogspot. com/-HFKGbl. Zs. TS 0/Vb. Jt 5 p 37 d. YI/AAAAAAABr. HQ/GRYn. DEMZq. UY/s 1600/Andr%25 C 3%25 A 9%2 BCourr%25 C 3%25 A 8 ges%2 B -%2 BSpace%2 BAge%2 B%25282%2529. jpg. Accessed: 17/03/2017. Knapp. P. (1965). http: //3. bp. blogspot. com/-jl. Er. NJ 7612 w/Vb. Jt 5 Jl. TTu. I/AAAAAAABr. HM/D 1 Ke. Wc. Nnwlw/s 1600/Andr%25 C 3%25 A 9%2 BCourr%25 C 3%25 A 8 ges%2 B%2 BSpace%2 BAge%2 B%25282%2529. png. Accessed: 17/03/2017. Laxton. W. (1960). http: //4. bp. blogspot. com/-zh. JB 5 p. Act. GQ/Vb. Ju. UOt 3 ek. I/AAAAAAABr. Is/KIM 3 XHb 5 HQw/s 1600/Andr%25 C 3%25 A 9%2 BCourr%25 C 3%25 A 8 ges%2 B%2 BSpace%2 BAge%2 B%25283%2529. jpg. Accessed: 18/03/2017. Victoria and Albert Museum. (2016). http: //www. vam. ac. uk/content/articles/m/mary-quant/. Accessed: 18/03/2017. Fashion Model Directory. (Unknown). http: //www. fashionmodeldirectory. com/designers/andre-courreges/. Accessed: 18/03/2017. . Unknown. (1967). https: //www. google. co. uk/search? q=mary+quant+mini+skirt&rlz=1 C 1 CHWA_en. GB 581&source=lnms&tbm=isch&sa=X&ved=0 ah. UKEwjxn. Pu. J 7 OLSAh. Vr. Cc. AKHbvo. CSYQ_AUICSg. C&biw=1366&bih=638#imgrc=3 H 0 o. PWVIc 87 jx. M. Accessed: 18/03/2017 Park. J. (Unknown). André Courrèges. http: //fashion-history. lovetoknow. com/fashion-clothing-industry/fashion-designers/andre-courreges. Accessed: 18/03/2017 Quant. M. (Unknown). https: //www. brainyquote. com/quotes/m/maryquant 704997. html. Accessed: 18/03/2017 Graham. M. (2014). Space Age Style by André Courrèges. http: //www. anothermag. com/art-photography/4069/space-age-style-by-andre-courreges. Accessed: 18/03/2017. Young. E. (2016). The Mother of Mod: Designer Mary Quant. http: //www. manrepeller. com/2016/06/mary-quant. html. Accessed: 19/03/2017. Mc. Connell. J. (2012). Mary Quant 1934 -Present. http: //20 thcenturydesigners. blogspot. co. uk/p/mary-quant-1934 -present. html Accessed: 19/03/2017. Bert Stern. (1969). Unknown. https: //news. artnet. com/app/news-upload/2016/01/courrges. png. Accessed: 19/03/2017. Mary Quant Cosmetics. (Unknown). Biography of Mary Quant. http: //www. maryquant. co. uk/aboutmary/biography/index. html. Accessed: 19/03/2017. Bonzogonzalez. Hot Pants by Mary Quant, 1971. (2012). http: //the 1970 sfashion. tumblr. com/page/8. Accessed: 19/03/2017. The Metropolitan Museum of Art. (Unknown). https: //uk. pinterest. com/pin/574560864935967415/. Accessed: 19/03/2017. Fashion Wiki. https: // http: //fashion. wikia. com/wiki/Mary_Quant /. Accessed: 19/03/2017. https: //www. courreges. com/. Accessed: 18/03/2017.