Company Persona Persona Ben Johnson Gender Male Age

Company Persona

Persona Ben Johnson Gender: Male Age: 46 Location: Liverpool

Geographic • Lives in Liverpool, a busy port city • A bustling town that contains, shops, pubs, clubs, universities and good transport links • Tourism is big in this city as its considered the capital of pop because of the popularity of the Beatles • The weather is mild and wet with cool summers

Demographic • He’s a 46 year old white British male • He works as a Manager • He has a good saving account and shares in different businesses • He moved to Liverpool from his Halewood childhood home • His parents have recently left him some land outside Halewood after passing away • He lives with his wife now in a 4 bed house in a quiet neighborhood

Demographic • He only lives with his wife Jane, 43 as their only son James has moved out • They ideally want to move out of Liverpool and commute to work from a quieter location • They have been saving to hopefully build there own house on his land so that they can live out and retire in a house designed for their wants and needs

Psychographic • He is an Introvert who’s kind and thoughtful • He is patient however can be confrontational when he knows what he wants • He is a family man and enjoys spending time with them and relaxing • He has inherited his family values from his father who had always provided loved his family

Psychographic • He enjoys cooking and eating • Ben and Jane are also keen travelers and love going on holiday they have also collected many souvenirs • He supports the Liverpool Football team and has a season ticket to see them play • He takes a keen interest in houses and design since planning to build there own house

Product - related • He enjoys receiving new things and respects quality and things that meet his needs • He regularly uses the internet and it quite confident in doing so, having a laptop and a tablet. • They subscribe to the latest TV packages and watch a variety of shows • He doesn’t take interest in fashion but his wife Jane does and keeps him up to date

Motivations • They want to create there perfect home to live and retire in that meets all there needs • His family is a big motivation and he wants him and his wife to be happy and have a place and time for James if ever he needs it

Summary Ben is an empty nester in the Acorn Comfortable-off families in modern homes category who has savings and investments so therefore has a good amount of money. He has also been left land by his parents and wants to build so is the perfect candidate for our company. He watches TV and uses the internet so could be reached through adverts and websites and would benefit from the companies personal approach in building a house that is quality and meets their needs which is what Ben would look for in a product.