Company Name Prototype Title Company Website 1 BUSINESS

Company Name Prototype Title Company Website 1

BUSINESS CHALLENGE/ PROBLEM • There is a reason you are developing this product and a reason why customers will need or care about it. In NON-TECHNICAL, LAYMAN’S TERMS describe the problem that your product/technology is trying to solve. • In terms of customer discovery, was it pre-prototype/post-prototype? Who have you talked to, number of people you have talked to, and what did these people tell you? 1

INNOVATION & SOLUTION • What is the solution that your product/technology provides? (This is the “what it does” question. ) • What is your VALUE PROPOSITION? (HOW are you better than the alternatives? ) 2

INTELLECTUAL PROPERTY • Do you have a patent, patent pending, trademark, copyright, trade secret for this product? • What is your plan for intellectual property? 3

MARKET SUMMARY • Provide a "TAM/SAM/TM" graph for market size. TAM = Total available market, SAM= Serviceable Addressable Market, TM = Target Market* *Note: Target Market should not just be a simple percentage of the Total Available Market or Serviceable Addressable Market. Ideally, it should be derived from unit sales you expect to achieve based on customer discovery. • What is your main competition? And how are you differentiated from them? • Did customer discovery validate that you have the right target customer? 4

COMMERCIALIZATION • Are you B 2 B, B 2 C, both, etc. ? • What is your sales/distribution plan? • Discuss your product cost and sell price. If your target product cost is significantly different than your current cost, explain how you will achieve it. Your sell price should be compared against main competitors, and/or supported by customer discovery. 5

COMMERCIALIZATION • With production of your first units, who do you initially plan to sell to? • What activity/strategy do you plan to use to make buyers aware of this product “at launch”? • Do you have any potential customers and/or letters of intent? 6

COMMERCIALIZATION • Where are your manufacturing facilities? (If early stage, where do you plan to manufacture? ) • What activities do you perform in house? (If early-stage, what activities do you expect to perform in house? ) • Supply Chain- What 3 rd party/affiliate resources have you sourced/vetted to build/manufacture your product if not manufacturing in house ? (If early-stage, what resources do you intend to source/vet? ) 7

TEAM • Your total full-time staff. • Your company’s leadership team and key personnel qualifications. (If team is not complete, list key staff that you need to recruit. ) Do you have adequate marketing & sales expertise? • List any organizations you are partnering with to undertake this project. 8

SCOPE OF WORK • Summarize what you will accomplish with the Fuze. Hub award (project scope of work). Address any regulatory hurdles, certifications, etc. • List two key milestones needed to commercialize this prototype. How does this project fit into the timeline? • As a result of this project (scope of work), how will you measure success? 9

FINANCIAL SNAPSHOT • Describe the primary economic impact of this project. (employment, economic output, cost savings, etc. ) • In terms of a phased approach, what is your next raise? what do you think you need and why? and for what? 10