Company Name or Title A marketing slogan or

Company Name or Title A marketing slogan or blurb about the business Team Members’ Names Date or Term Academy of Finance Entrepreneurship

Introduce your business. Be persuasive and use graphics The first slide is like the executive summary of a business plan: Ø Introduce the product or service Ø Describe the competitive advantage of the product or service Ø Explain the business model Photographs and graphics spice up your presentation and generate interest.

Describe your company’s industry, competitors, and marketplace Describe the history and trends in your industry and market. Use a timeline, graph, or table to display information about your industry or your competitors.

Explain your company’s organizational plan, and introduce your managers and their qualifications Who are the partners in the business? What is their relevant experience? Using a table can help you visually show the names and experience of your business’s owners.

Show your financial projections, and include your profit and loss worksheet (your income statement) Your financials are the backbone of your business plan. Revenue $ Ø Your income statement shows costs and expenses Expenses $ $ $ Ø Explain when and how your business will make a profit Net profit $$$$

Assess risks that threaten company profits and success Which risks are most likely to affect your venture? Use photos, lists, or charts to visually show the risks.

Highlight key points from your code of ethics The code of ethics can also be expressed visually.

Map out your company’s long-term strategies What are your plans beyond the start-up phase? Hiring projections? Franchising? Exit strategy?

Conclude by summarizing key points and asking for audience support Ø Provide evidence, research, or information to persuade the audience. Ø Ask for questions and be prepared to think on your feet.